July, 2011

In This Issue:

Subluxation Awareness Month in September

This September will kick off an ongoing campaign to educate the public about the health implications of subluxations and the benefits of living a life free of nerve interference. This campaign,  initiated by the Georgia Council of Chiropractic has also been adopted by the Florida Chiropractic Society and the International Chiropractors Association. 

Subluxation Awareness will be a non-profit campaign with several continuing efforts.

Subluxation Awareness Month: September is Subluxation Awareness month. Coinciding with the anniversary of the first adjustment to correct a subluxation, it is the goal of Subluxation Awareness to seek political proclamations and news events bringing light to this issue. As the years progress more state, and federal authorities and politicians should recognize this yearly event bringing more public awareness.

Subluxation Awareness Educational Programs: Subluxation Awareness is meant to be a grass roots campaign that doctors can participate with. In time doctors will be able to join Subluxation Awareness and receive materials and information that will allow them to put on educational events, screenings, and other local programs that bring the issue of subluxations to their communities, and firmly place that doctor as an authority in this area.

Subluxation Awareness Educational Materials: Educational materials such as power point presentations, posters, pamphlets and written material will be available for Subluxation Awareness. These can be used in your office or in conjunction with outside events you set up in your communities.

Subluxation Awareness Resource: A website is currently being established that will be a repository for information related to subluxation. The website, www.subluxationawareness.org has been donated by Now You Know and will become a resource for information on subluxations, as well as a place for doctors to go to find out how to participate in this campaign.

Currently Subluxation Awareness is on Facebook at  http://www.facebook.com/subluxation. All those wishing to be a part of this campaign should look to Facebook until the website has been fully developed. Please look us up on Facebook and give us a "Like".

Help is needed in a number of areas. Researchers with access to articles that can be linked into the website will be needed. Administrators will be needed as this program grows. State chiropractic leaders are needed to have their respective state societies endorse this process and encourage their members to participate, as well as seeking proclamations on Subluxation Awareness by elected officials.

In the near future an open conference call will be held to discuss the plans and direction of Subluxation Awareness. Volunteers will be needed to help with this effort and are encouraged to be a part of this effort. For over 100 years we in chiropractic have been using various campaigns to get our foot in the door. Now it is time we enter through the front door with our message. Join the effort.

NYK Introduces Multiple New Website Themes

Now You Know has raised the bar again by introducing more beautiful and functional website themes. This means that over 50 themes are now available to choose from for NYK website subscribers.  NYK is currently the only company offering ADJUSTable websites that allows the subscriber to instantly change the entire look and feel of their website with the click of a mouse.

These new website themes include the latest in features and SEO to make your website a functional part of your office growth. In addition to the variety of themes and colors, NYK websites have a long list of features including:

  • Changeable themes and colors
  • Search Engine Optimization
  • Blogs on your site
  • Upload Images directly to your site
  • Over 800 pages of credible content
  • Your forms online in a New Patient Center
  • Pages under your control that you can change instantly
  • Facebook and social integration easily into your site
  • New Patient Appointment requests sent via text
  • Much more...

For a closer look at how a NYK website can help you grow in your practice, please visit our website at www.nowyouknow.net.

They Made a Difference

Normally, we do not publish articles related to the passing of chiropractors. But recently we have lost several important figures that have had a profound affect on my life, and I felt it necessary to acknowledge their passing and their contributions.

Dr. Donald Gutstein passed recently. For those who might not know him, in my opinion he was one of the most impactful instructors chiropractic has ever had. He was one of my teachers at NYCC in the 1970's and also taught for several years at Life University in the 1990's. Those who had the privilege of sitting in one of his classes remember the tough love approach that forced you to think like a chiropractor. During my short stint as an instructor at Life I used to sit in the back of Don's classroom just to watch and marvel at the master at work. Even today, some 30 plus years later, I can still vividly remember the lessons and stories I got from "The Gut" as a student. I know my life is better having known him. And I am sure there are many more who feel the same way. Don's final years were as a teacher at a middle school in Georgia. It is fitting that the quintessential teacher's memorial service be held at a school. The memorial service will be held at South Cobb High School in Georgia on Saturday, August. 6th at 11 AM.

Dr. Francis “Butch” Corbin was one of the kindest souls in chiropractic. A tireless warrior who always gave of himself for the chiropractic cause. He was a leader in his state of Washington and in the International Chiropractors Association, where he served on their Board for many years. I also had the privilege of having him serve as ICA Vice President during my years as President. I can think of no better person to have served with in helping ICA and chiropractic. ICA named him Chiropractor of the Year in 1999.  I will remember him most for his love and passion for chiropractic.

Dr. E.J. Nosser passed away July 2nd in Shreveport Louisiana. I met Dr. Nosser only twice, once at Cleveland College of Chiropractic, and once at an ICA banquet. He is among a diminishing number of chiropractors we all owe a debt of gratitude to. Dr. Nosser was the last known chiropractor who was sent to jail for practicing chiropractic before his state actually licensed our profession in 1974. According to his son, Dr. Nosser was working a day and a half a week until he died. Chiropractic is better for having had him as one of our profession.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites:

NYK ADJUSTable Websites artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an individual reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works, as we use it ourselves.

Chiropractic News Service, "CNS":

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to stream credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you.

Chiropractic Depot:  

Chiropractic Depot brings education and income together on your website. Selling healthy products without having to carry inventory has never been easier. Chiropractic Depot is a storefront in your NYK website where patients and visitors can go to purchase a large variety of health, wellness, and fitness products. You do not have to carry inventory or worry about payment and shipping. When someone makes a purchase through your site, you get a commission for the sale. With Chiropractic Depot, you can bring healthy products to your patients and your community. Educate website visitors about chiropractic while earning a passive income.

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PO Box 2210, Marietta,
GA 30061-2210