In This Issue:
Chiropractic News Service Now Available for EVERYONE !
The newly redesigned
Chiropractic News Service 2.0 (CNS) is now available for all
doctors of chiropractic. The original version of the CNS
was available only to Now You Know subscribers at no
charge as part of their website subscription. This
service was so well received that we decided to make it
available for all offices. Now, after a boat load of
upgrades and increased features, the CNS is now available
to everyone. The best part is, we made it affordable for
every office! Here are some of the highlights:
Startup Fee !
contracts or long term commitments !
today, turn the service on today !
per month !
Today, most banks play
financial news in their lobby. Most airport terminals
play airport news. Department stores play
shopping news at their checkout lines. There are
even TV screens built into gasoline pumps to sell you
something while pumping gas! Now you can have
credible chiropractic news and information continually playing in your waiting
room. However, with the CNS, you just may want to change the name
of your waiting room to your "Education
Drugs, Tiered Profession, Lose Subluxation - National
College President at FCLB
At the recent 2011 FCLB
(Federation of Chiropractic Licensing Boards) Conference
in Marco Island, FL, Dr. James Winterstein, President of
National University of Health Sciences, gave the keynote
speech where he plainly rejected the basic tenets of the
chiropractic profession and suggested that real doctors
give drugs and that the chiropractic profession should
obtain prescription rights and follow the path of the
A video with excerpts of
his talk is available on YouTube at:
http://www.youtube.com/watch?v=Ao1u48w8T38 (or just
click on the image above).
With the recently failed
attempt of New Mexico to give chiropractors prescriptive
rights, and the similar movements in states like
Alabama, and North Carolina, it has become plainly
evident that Dr. Winterstein is trying to force his
agenda on the profession and drag us into the allopathic
In this video, Dr.
Winterstein responds to the comparison of his direction
for chiropractic by saying that some say, "If we go that
way, we will go the way of the Osteopaths. Hey, that
wouldn't be all bad, there's seventy thousand of them."
The question that begs to be asked is, what is the
difference between Winterstein's distorted vision for
chiropractic, and the osteopaths as they practice today?
manipulate, and give medication. Their training is
essentially medical in nature. This is clearly the
direction Dr. Winterstein and others who prescribe (yes
pun intended) to his thinking want chiropractic to go.
If you look online for
the profession of Osteopathic medicine, you will find
four core principles listed:
students take an oath to maintain and uphold the "core
principles" of osteopathic medical philosophy. Revised
in 1953, and again in 2002, the core principles are:
- The body is a unit,
and the person represents a combination of body, mind
- The body is capable of
self-regulation, self-healing, and health maintenance.
- Structure and function
are reciprocally interrelated.
- Rational treatment is
based on an understanding of these principles: body
unity, self-regulation, and the interrelationship of
structure and function.
What is the difference
between these core principles and Dr. Winterstein's view
for where our profession needs to go? Essentially, if
you devoid the profession of subluxation, which
Winterstein advocates, then you are left with the same
rationale for care as the osteopaths. This being the
case, why have a separate chiropractic profession? Why
not just become an Osteopath?
I have a suggestion for
Dr. Winterstein that should help him achieve his goals.
Since he is in favor of disassociation with subluxation,
and he is in favor of tiering the profession, why not
just go one step farther? National should offer
additional training to all DCs who wish it, in order to
complete a DO, (osteopathic) degree. National should
stop offering any degrees related to chiropractic and
become a school that offers osteopathic degrees. Other
than a historic tie to the name of chiropractic, there
is nothing resembling chiropractic that Dr. Winterstein,
or National College professes or teaches.
So what's holding you
back James? Are you enjoying your life long losing
battle with the main stream of our profession? Why not
just become that which you are heading for at full
speed? I'm sure much of the profession would welcome
your move in that direction, and out of chiropractic.
Hell, if that's all it would take to stop you from
mutating our profession I'd even help organize a fund
NYK Offers More New Website Themes
In an ongoing effort to
expand the visual offering of our website service, Now
You Know has released new additional themes to choose
from for our subscribers. Gone are the days when your
website needs to look like the guy or gal up the street.
Between the growing variety of themes and color
selections, and the ability to self customize your
website, Every subscriber can have a unique website
experience for their office.
In total NYK websites are
available in any one of 44 different color schemes and
themes. We are continually upgrading and adding to these
website offerings. But behind these beautiful skins is
a bundle of technology designed to make your web
presence more effective in search engine usage, social
media integration, and in referral stimulation.
Now You Know is a company
“by chiropractors, for chiropractors”. With NYK, this is
not just a slogan. It is a mission! We are not a
technology company, trying to adapt our services to sell
to chiropractors. We are a chiropractic company that
creates technology to help spread the chiropractic
There is a difference
when you are a chiropractic company, and you take the
mission of chiropractic seriously. First, the products,
services, and educational material created are designed
for actual in-office use. All the services were
developed and tested in chiropractic offices out of the
needs of actual office situations. This has allowed us
to develop many features that were firsts in
chiropractic Internet education.
We also put our money
where our heart is. No other company donates as many
resources back to the profession as Now You Know does.
NYK hosts and maintains more free-of-charge
state association sites than anyone else. At
considerable expense, we host several national
association sites, also free-of-charge. We
also host and maintain numerous seminar and meeting
websites, as well as a variety of causes in
chiropractic. We do this, not because it is good
business, but because we are chiropractors and we care.
The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News