May 2011

In This Issue:

Chiropractic News Service Now Available for EVERYONE !

The newly redesigned Chiropractic News Service 2.0 (CNS) is now available for all doctors of chiropractic. The original version of the CNS was available only to Now You Know subscribers at no charge as part of their website subscription. This service was so well received that we decided to make it available for all offices. Now, after a boat load of upgrades and increased features, the CNS is now available to everyone. The best part is, we made it affordable for every office! Here are some of the highlights:

● No Startup Fee !
● No contracts or long term commitments !
● Signup today, turn the service on today !
● Subscription only
$39.95 per month !

Today, most banks play financial news in their lobby.  Most airport terminals play airport news. Department stores play shopping news at their checkout lines.  There are even TV screens built into gasoline pumps to sell you something while pumping gas!  Now you can have credible chiropractic news and information continually playing in your waiting room. However, with the CNS, you just may want to change the name of your waiting room to your "Education Room".

Drugs, Tiered Profession, Lose Subluxation - National College President at FCLB

At the recent 2011 FCLB (Federation of Chiropractic Licensing Boards) Conference in Marco Island, FL, Dr. James Winterstein, President of National University of Health Sciences, gave the keynote speech where he plainly rejected the basic tenets of the chiropractic profession and suggested that real doctors give drugs and that the chiropractic profession should obtain prescription rights and follow the path of the osteopaths.

A video with excerpts of his talk is available on YouTube at: (or just click on the image above).

With the recently failed attempt of New Mexico to give chiropractors prescriptive rights, and the similar movements in states like Alabama, and North Carolina, it has become plainly evident that Dr. Winterstein is trying to force his agenda on the profession and drag us into the allopathic model.

In this video, Dr. Winterstein responds to the comparison of his direction for chiropractic by saying that some say, "If we go that way, we will go the way of the Osteopaths. Hey, that wouldn't be all bad, there's seventy thousand of them."  The question that begs to be asked is, what is the difference between Winterstein's distorted vision for chiropractic, and the osteopaths as they practice today?

Osteopaths can manipulate, and give medication. Their training is essentially medical in nature. This is clearly the direction Dr. Winterstein and others who prescribe (yes pun intended) to his thinking want chiropractic to go.

If you look online for the profession of Osteopathic medicine, you will find four core principles listed:

Osteopathic medical students take an oath to maintain and uphold the "core principles" of osteopathic medical philosophy. Revised in 1953, and again in 2002, the core principles are:

  • The body is a unit, and the person represents a combination of body, mind and spirit.
  • The body is capable of self-regulation, self-healing, and health maintenance.
  • Structure and function are reciprocally interrelated.
  • Rational treatment is based on an understanding of these principles: body unity, self-regulation, and the interrelationship of structure and function.

What is the difference between these core principles and Dr. Winterstein's view for where our profession needs to go? Essentially, if you devoid the profession of subluxation, which Winterstein advocates, then you are left with the same rationale for care as the osteopaths. This being the case, why have a separate chiropractic profession? Why not just become an Osteopath?

I have a suggestion for Dr. Winterstein that should help him achieve his goals. Since he is in favor of disassociation with subluxation, and he is in favor of tiering the profession, why not just go one step farther? National should offer additional training to all DCs who wish it, in order to complete a DO, (osteopathic) degree. National should stop offering any degrees related to chiropractic and become a school that offers osteopathic degrees. Other than a historic tie to the name of chiropractic, there is nothing resembling chiropractic that Dr. Winterstein, or National College professes or teaches.

So what's holding you back James? Are you enjoying your life long losing battle with the main stream of our profession? Why not just become that which you are heading for at full speed? I'm sure much of the profession would welcome your move in that direction, and out of chiropractic. Hell, if that's all it would take to stop you from mutating our profession I'd even help organize a fund raiser!

NYK Offers More New Website Themes

In an ongoing effort to expand the visual offering of our website service, Now You Know has released new additional themes to choose from for our subscribers. Gone are the days when your website needs to look like the guy or gal up the street. Between the growing variety of themes and color selections, and the ability to self customize your website, Every subscriber can have a unique website experience for their office.

In total NYK websites are available in any one of 44 different color schemes and themes. We are continually upgrading and adding to these website offerings. But behind these beautiful skins is a bundle of technology designed to make your web presence more effective in search engine usage, social media integration, and in referral stimulation.

Now You Know is a company “by chiropractors, for chiropractors”. With NYK, this is not just a slogan. It is a mission! We are not a technology company, trying to adapt our services to sell to chiropractors. We are a chiropractic company that creates technology to help spread the chiropractic message.

There is a difference when you are a chiropractic company, and you take the mission of chiropractic seriously. First, the products, services, and educational material created are designed for actual in-office use. All the services were developed and tested in chiropractic offices out of the needs of actual office situations. This has allowed us to develop many features that were firsts in chiropractic Internet education.

We also put our money where our heart is. No other company donates as many resources back to the profession as Now You Know does. NYK hosts and maintains more free-of-charge state association sites than anyone else. At considerable expense, we host several national association sites, also free-of-charge. We also host and maintain numerous seminar and meeting websites, as well as a variety of causes in chiropractic. We do this, not because it is good business, but because we are chiropractors and we care.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

Now You Know ADJUSTable Websites:

NYK's ADJUSTable Website service gives you the most modern design, the best content, search engine optimization, videos on your site, and tons of other features as well as the ability to change your website theme instantly.

With a NYK ADJUSTable website, you get a website that you can change instantly depending on the time of year, the season or just because you feel like it!   Imagine being able to switch from a beautiful warm summer theme to a striking fall foliage theme, to a winter wonderland look, just by clicking your mouse.

Chiropractic News Service, (CNS): The chiropractic News Service is now available to everyone for only $39.95 per month! If you do have the NYK website service, you also get this incredible educational waiting room module included in your service. This service is a live news articles feed played on a flat screen TV in your waiting, "Education" room. In addition, you can also customize the look and layout of the CNS screen as well as personalize many areas of this service. The CNS screen also displays your local weather for the next 3 days.

Now You Know REAL NEWS Email Newsletter Service: The NYK email newsletter service is really two services in one:

  • REAL NEWS - REAL CURRENT!  No other newsletter service in chiropractic delivers more timely, real news directly to your patients' inbox.
  • Your Contact Info, Pictures and Logo - The newsletter looks like it comes from you.
  • Add a personal Message - You can add a custom message to the newsletter to add that personal touch and keep in touch with your patients
  • Bulk Email Abilities -  With the NYK email newsletter service, you can also easily send bulk emails out to your entire patient list.

Echiropractic: We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use.

  • Send unlimited Ecards: You can send Echiropractic messages either individual or by bulk emails, directly to a single patient or your entire list!.  
  • Additional Customized Message- Echiropractic emails can be customized with a personal message from you.
  • Over 80 unique cards and messages - This service works similarly to some other popular online greeting cards, with one big difference. These messages are for chiropractic offices with chiropractic messages.

Chiropractic Depot:  Why pay for a website when you can also have your website start paying you?  Chiropractic Depot brings education and income together on your website.

  • Storefront on your website - With this service you get a storefront inside your website where visitors can select and purchase from a growing list of health, wellness, and fitness products.
  • Over 500 Products - The Chiropractic Depot has over 500 products, and the list keeps growing.
  • Select only the products you want - Chiropractic Depot allows you to remove any products that you do not want to have available for sale in your storefront
  • Sales filled by vendors  - All sales are filled by the vendors and products are shipped directly to the purchaser. 
  • The Best Part  - And the best part is that you get a commission on each sale!

Now You Know Inc.©
PO Box 2210, Marietta,
GA 30061-2210