October 2011

In This Issue:

CCE Looking for Site Visitation Team Members - Must Apply by October 31st

In the midst of the grass roots uprising against the CCE and their attempt to change the direction of chiropractic, the CCE has put forth a call for applicants to serve on their site visitation team. This team, called the "Academy of Site Team Visitors" by the CCE,  are the doctors who go to the various schools and determine if the schools meet the CCE standards for a chiropractic program.

Unless you have been hiding under a rock, you should know that the CCE has changed their standards for chiropractic educational programs by removing some of the core items that are unique to chiropractic. A large outcry has come forth from the profession to the US Department of Education, who is the agency that accredits the CCE. The CCE comes up for reaccredidation by the USDE the end of this year.

The outpouring of protest, and comment has been unprecedented both at the CCE and the USDE. Several organizations including the International Chiropractors Association (ICA) and the Georgia Council of Chiropractic (GCC) have filed formal complaints with the CCE and the USDE.

Probably the biggest surprise to the CCE and the USDE has been the sheer volume of practicing DCs who have chimed in to speak their protests to the CCE. Thousands have responded to the CCE, the USDE, in the general media as well as flooding the online and social media outlets.

What can you do? There are several things you can do RIGHT NOW to help:

  1. There is an online petition that you and your staff and  patients can sign that is sent to the U.S. Department of Education. It can be seen on the webpage:
    https://www.change.org/petitions/us-department-of-education-restore-integrity-to-the-cce. Currently there are nearly 7000 signatures on this petition.
  2. You can join the over 10,000 members of the Facebook page "CCE URGENT Massive Complaint Campaign" that can be found at:
  3. Send in your request ASAP to apply to be a member of the CCE site visitation team. The full link to the letter listing qualifications and requirements can be found on their website at:
    http://www.cce-usa.org/uploads/2011-09-27_Academy_Call_for_Applicants_Announcement.pdf  If you plan on applying to be a part of the site visitation team, you must do so by October 31st.

You MUST get involved. The future of our profession, and for people to receive chiropractic is at stake. Waiting for someone else to do it is no longer an option.

"He who passively accepts evil is as much involved in it as he who helps to perpetrate it.
He who accepts evil without protesting against it is really cooperating with it."
Martin Luther King, Jr.

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Drug Deaths Now Outnumber Traffic Fatalities in U.S.

The above headline comes from the September 17, 2011 edition of the LA Times. The story reports on data recently released from the U.S. Centers for Disease Control and Prevention, showing that as of 2009, deaths due to drugs exceeded the number of deaths due to automobile accidents.

The article noted that the increase was fueled by the jump in prescription drug overdoses. The authors wrote, "Public health experts have used the comparison (accident vs. drug deaths) to draw attention to the nation's growing prescription drug problem, which they characterize as an epidemic." The data showed that since the government started tracking drug related deaths in 1979, this was the first time that drug deaths have outpaced deaths due to automobile accidents.

The report showed that the surge in drugs leading to deaths were mostly fueled by prescription pain and anxiety drugs such as OxyContin, Vicodin, Xanax and Soma. Laz Salinas, a sheriff's commander in Santa Barbara, where they have seen a dramatic rise in prescription drug deaths in recent years, commented, "The problem is right here under our noses in our medicine cabinets."

The article interviewed Lori Smith, a mother who lost her son to an overdose of prescription drugs just six months shy of his 16th birthday. She speculated on what happened by saying, "They said they will have parties where the kids will throw a bunch of pills in a bowl and the kids take them without knowing what they are," Lori said. "We called all of his friends, but no one would say they were with him. But he must have been with someone. You just don't do that by yourself.

Los Angeles County Sheriff's Sgt. Steve Opferman, head of a county task force on prescription drug-related crimes explained why he feels prescription drugs are more dangerous than illicit drugs. He explained, "People feel they are safer with prescription drugs because you get them from a pharmacy and they are prescribed by a doctor," Opferman said. "Younger people believe they are safer because they see their parents taking them. It doesn't have the same stigma as using street narcotics."

The article concluded with a statement from Amy S.B. Bohnert, a researcher at the University of Michigan Medical School who is studying ways to lower the risk of prescription drugs. She stated, "What's really scary is we don't know a lot about how to reduce prescription deaths.

What are your patients reading? The above article came from the October 2011 NYK Real News Email Newsletter Service. This is just an example of the quality and depth of the educational material we send every month to the patients of NYK subscribers. These articles are then placed on all NYK subscriber websites ands can be searched by visitors the the site.  At NYK we pride ourselves in delivering REAL NEWS with sources and references to help give credibility to our subscribers newsletters.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites:

NYK ADJUSTable Websites artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an individual reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works, as we use it ourselves.

Chiropractic News Service, "CNS":

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to steam credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

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