September 2011

In This Issue:

September is Subluxation Awareness Month - GA Governor Signs Proclamation

The Georgia Council of Chiropractic, along with the Florida Chiropractic Society and the International Chiropractors Association have declared September to be Subluxation Awareness Month. This event will kick off a year-round grass roots campaign to educate the public about the health effects of subluxations, and the benefits of living a life free of nerve system interference.

Georgia Governor Nathan Deal has signed a proclamation prepared by the GCC declaring September as Subluxation Awareness Month. The proclamation is available for download to anyone who wishes to post this in their office or on their website. To obtain a copy of the proclamation please click on the thumbnail to the right or visit the website

The GCC invites other chiropractic state organizations to submit this proclamation to their respective Governors for signature.

Subluxation Awareness is a grass-roots campaign that doctors can participate with. Doctors will be able to join Subluxation Awareness and receive materials and information that will allow them to put on educational events, screenings, and other local programs that bring the issue of subluxations to their communities, and firmly place that doctor as an authority in this area.

Currently Subluxation Awareness is on Facebook at  Please look us up on Facebook and give us a "Like".

If a Picture is Only Worth a Thousand Words...

If a picture is worth a thousand words, we figure a video is worth quite a lot more. Some times there is just too much to write about when it comes to features included with the NYK services. For this reason we have created a video and put it up on YouTube for all to see. Please click on the image below to open the page with the 2 minute video. If you are like me, you do not have the time to read a technical novel, so sit back, click, and enjoy.

Now You Know is a company "For Chiropractors, By Chiropractors". With NYK, this is not just a slogan. It is a mission! We are not a technology company, trying to adapt our services to sell to chiropractors. We are a chiropractic company that creates technology to help spread the chiropractic message.

There is a difference when you are a chiropractic company, and you take the mission of chiropractic seriously. First, the services, and educational material created are designed for actual in-office use. All the services are developed and tested in my chiropractic office. This real-life office  situation usage has allowed us to develop many features that were firsts in chiropractic Internet education.

Philosophy on the Farm coming up September 17th

Once a year in Georgia, chiropractic philosophy is combined with an appreciation for the outdoors and the love of animals.  This year's event is co sponsored by the Georgia Council of Chiropractic, and is one month later than previous years which should make the evening weather more pleasant.

Featured speakers for this event include Dr. Pete Sulack and Dr. Awais Butt. Dr. Pete, as he is known, has one of the largest practices in the southeast. He initially grew his practice to over 1000 visits per week in just 11 months into practice. Located in Tennessee, Dr. Pete currently sees over 2000 patients per week, with patients coming from as far away as Georgia, Kentucky, Florida, Texas, the Carolinas and Virginias. He has also started the non-profit ministry "Mathew 10" preaching the gospel to over 2.5 million people world wide.

Dr. Awais runs a large high volume practice right here in Douglasville Georgia seeing over 700 patient visits per week. He is a Board member of the Georgia Council of Chiropractic, a regular platform speaker for DE, a Georgia Band of Brothers leader, and a member and student liaison for the International Chiropractors Association. He is also an instructor for the GCC "Nuts and Bolts" programs that teaches doctors the hands-on aspects of building a high-volume subluxation based practice.

Remember, this is an outdoor event. This means you need to bring your own folding chairs, tables and bug spray. For a complete list of what you should bring, and how you should be prepared please visit the website created for this event at

How Philosophy on the Farm got started; by Dr. Bob Braile - Years ago in Florida we started a yearly philosophy event called Philosophy on the Beach. These events were held on our ocean front property and included such notable legends in chiropractic who are no longer with us such as, Dr Fred Barge, Dr Galen Price, Dr Verne Pierce, Dr Ian Grassam and many more. Hundreds of DC's and students would show up to these beach side events for a day of fellowship and fun. When our family relocated to Georgia, we has decided to bring this same spirit to our farm. Thus was born Philosophy on the Farm.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites:

NYK ADJUSTable Websites artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an individual reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works, as we use it ourselves.

Chiropractic News Service, "CNS":

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to steam credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you.

Chiropractic Depot:  

Chiropractic Depot brings education and income together on your website. Selling healthy products without having to carry inventory has never been easier. Chiropractic Depot is a storefront in your NYK website where patients and visitors can go to purchase a large variety of health, wellness, and fitness products. You do not have to carry inventory or worry about payment and shipping. When someone makes a purchase through your site, you get a commission for the sale. With Chiropractic Depot, you can bring healthy products to your patients and your community. Educate website visitors about chiropractic while earning a passive income.

Now You Know Inc.©
PO Box 2210, Marietta,
GA 30061-2210