September 18, 2011 -  Happy Birthday Chiropractic

In This Issue:

USDE Gets Massive Responses from Concerned Chiropractors on CCE

In unprecedented numbers,  individual chiropractors and associations have sent comments to the US Department of Education voicing their concerns about the Council of Chiropractic education. The uproar comes as a result of the CCE ignoring the thousands of comments made by the profession during the comment period when the CCE was discussing a change in their standards, thus removing many of the unique chiropractic requirements in education.

In so doing, the CCE even ignored their own guidelines committee which disagreed with the CCE Council's recommended standards changes. Ultimately, the CCE Council followed their own pre-set agenda and voted to change the CCE educational standards, thus ignoring the schools, the profession, and their own committee. This brought a strong and loud outcry from the profession.

The CCE, like any other regulatory body, must itself stand for reaccredidation.  The CCE is accredited by the US Department of Education, and that accreditation comes up for renewal at the end of this year. A hearing will be held on December 16-18 in Washington, DC., and many groups, including the International Chiropractors Association, and the Georgia Council of Chiropractic, have planned to attend and speak on the issues. Details on how concerned chiropractors can participate, or be part of the gallery at these meetings is forthcoming.

Social media has been buzzing with this subject, with the Facebook page "CCE URGENT Massive Complaint Campaign" having over 9000 members. This number represents about 20 percent of the US practicing population of chiropractors. Not since the days of Medicare inclusion in the early 70's, has such a mobilization of this high a percentage of the chiropractic population taken place.

Recently, an online petition has been started that petitions the USDE to "Revoke accreditation authority of the Council of Chiropractic Education". In the first day, the petition received over 2000 signatures. This immediate and negative reaction speaks loudly to the mood of the profession concerning the CCE.  Click here for the online petition.

Now You Know Introduces New Adjustable Website Templates

Now You Know will be introducing New 3rd Generation ADJUSTable Website Templates in the coming month that will be the most advanced and versatile websites in chiropractic. These websites will allow doctors to shape and design almost every portion of their site by rearranging components, sections, and modules.

In addition to the amazing versatility, this site will be fully integratable with social media and search engine optimization. The new themes will also have new graphics, colors, and navigations using the most advanced designs available.

What this all means for the doctor is the ability to "adjust" their website to make it a truly unique expression of their office. Doctors can add modules for entire new sections and features, as well as social media sections directly on the site. In addition to this, new patients will be able to fill out their intake forms securely online with management programs integrated into the site, such as Chiro-Touch and others that offer that function.

All this is added to the best content in chiropractic, with over 800 pages of searchable articles designed to give you credibility and stimulate referrals. All the features of NYK were developed with the needs of practicing chiropractors in mind. That why we say that we are, "For Chiropractors, By Chiropractors."

The new ADJUSTable website features are groundbreaking by themselves, but additionally, those who have a NYK website also get the in-office Chiropractic News Service (CNS) to play in their waiting room. The CNS is available separately for $39.95 per month, or is included free-of-charge for NYK website subscribers.

Subluxation Awareness Moving Forward

The month of September has been declared "Subluxation Awareness Month" and kicks off an ongoing year-round campaign of public education and outreach on subluxation. Several Chiropractic organizations have joined in, including the International Chiropractors Association, the Georgia Council of Chiropractic, and the Florida Chiropractic Society. September was chosen because the first chiropractic adjustment for subluxation was given on September 18, 1895, in Davenport Iowa.

The Gov. of Georgia, Nathan Deal, signed a proclamation officially making September "Subluxation Awareness Month."  A copy of the Governor's Subluxation Awareness Proclamation can be seen by clicking on the thumbnail to the right or here.  The website for the Subluxation Awareness Foundation can be found at:

In the coming weeks, a steering committee will plan out the ongoing process of creating materials that doctors can use in their offices and communities to educate the pubic on subluxations and gain exposure for themselves and their offices.

Subluxation Awareness also has a Facebook page with updates and announcements that can be seen at

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites:

NYK ADJUSTable Websites (Generation 3) artfully combines the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an personal reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works, as we use it ourselves.

Chiropractic News Service, "CNS":

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to stream credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you.

Chiropractic Depot:  

Chiropractic Depot brings education and income together on your website. Selling healthy products without having to carry inventory has never been easier. Chiropractic Depot is a storefront in your NYK website where patients and visitors can go to purchase a large variety of health, wellness, and fitness products. You do not have to carry inventory or worry about payment and shipping. When someone makes a purchase through your site, you get a commission for the sale. With Chiropractic Depot, you can bring healthy products to your patients and your community. Educate website visitors about chiropractic while earning a passive income.

Now You Know Inc.©
PO Box 2210, Marietta,
GA 30061-2210