April 2012

In This Issue:

US Department of Education Removes Key Mandates from CCE

In a stunning turnaround, the Assistant Secretary for the US Department of Education, Eduardo M. Ochoa, issued a letter giving the CCE one year continued accreditation, but removing an important mandate issued by the US Department of Education's National Advisory Committee on Institutional Quality and Integrity (NACIQI). Read original story on NACIQI mandate to CCE here.

Also click here  or on USDE logo right, for transcript of that NACIQI meeting in December 2011.

The original language issued by NACIQI included the sentence, "In addition to the numerous issues identified in the staff report, NACIQI asks the agency to demonstrate compliance with Section 602.13 dealing with the wide acceptance of its standards, policies, procedures, and decisions; and to address how its standards advance quality in chiropractic education."

Removal of this language means CCE does not have to address the 4000 complaints or those complaints brought forth by the numerous organizations that presented at the NACIQI hearing in December. In his letter to CCE, Assistant Secretary Ochoa dismisses the voices that spoke out against the CCE by saying, "I disagree with NACIQI's concern about lack of wide acceptance of the agencies standards in the field. The dissenting voices in my judgment are a small minority in the profession."  The entire letter can be seen here on the CCE website.

The decision from Assistant Secretary Ochoa seems to have been in response to a December 22, 2011 CCE letter just made public where they categorize the testimony as misleading and mainly coming from one source. In the letter from David J. Wickes, M.A., D.C., Chair of the Council on Chiropractic Education, CCE stated, "First, we feel that the Committee was unfairly influenced by misleading 3rd party testimony during the meeting and did not put all testimony into proper perspective. Specifically, strong endorsements were provided from the Association of Chiropractic Colleges (speaking on behalf of each and every program/institution accredited by CCE), the Federation of Chiropractic Licensing Boards (speaking on behalf of all 54 state and territorial licensing boards), the American Chiropractic Association (the largest professional association, with membership 3-4 times as great as the International Chiropractic Association,) and the newest and most recently accredited program (D'Youvilie College). In contrast, seven (7) International Chiropractic Association (ICA) officers (to include their past president) and committee chairs, presented testimony under the guise of various organizations and provided no evidence to support outlandish claims of false documents or unethical behaviors, etc."

The entire CCE letter to Assistant Secretary Ochoa can be seen on the CCE website here.

Although filled with many inaccuracies, the CCE, along with the FCLB and ACA have managed to convince the USDE that the voices or dissension are a small minority view. This is in spite of the fact that there were 4000 complaints issued against the CCE, including more actual representation than the organizations listed by CCE. 

The ICA issued a report before the Assistant Secretary's letter which outlines the issues, "An Initial Report of the International Chiropractors Associationís Ad-Hoc Committee On the Standards, Policies, By-Laws and Practices Of the Council on Chiropractic Education." Amended, March 9, 2012. Click here for download.

DE to Hold Meeting in Sarasota and May Not Return to Florida for Some Time

Drs. Sid and Nell Williams' Spring Dynamic Essentials (DE) Meeting April 26-29 is almost here!  A record crowd is expected for what could be the last Sarasota DE for sometime. Dr. Sid will open the meeting Thursday night either in person or on video as was done in January.  Either way, you will get the DE success philosophy of loving, serving and giving out of your own abundance from the man who put it all together!

Dr. Nell's CA class set for Saturday afternoon will be a session geared toward staff. This CA class held by Dr. Nell for over 40 years is now assisted by Lynne Abeckjerr from North Miami, Florida. This session is designed to inform, motivate and inspire CA's to be the very best they can be. They will return to your office on fire, ready to see your practice explode.

From Dr. Sid's Thursday night message until the Sunday morning wrap-up session with Dr. Brian Lieberman and others, this meeting can be a practice and life changing experience for you. Want to understand what Innate Awareness and love for the chiropracTIC principle is all about? Then Sarasota is the place to be on April 26, 2012.

In addition to Dr. Sid, you will be inspired and motivated by DE Doctors who love the chiropracTIC principle, love their families, love each other, and are committed to carrying the chiropractic message to the world. Visit www.lifede.com for more details.

Now You Know Subscribers Get Special Deal on ChiroAdvance Program

Being a subscriber to NYK has perks beyond the great service we provide. NYK subscribers can also get discounts on seminars and services. One such discount is on the upcoming ChiroAdvanceseminar on April 27th & 28th, 2012 in Minneapolis / Bloomington, Minnesota.

To register and get the discount simply use a SpecialVIP code and get the program for $99 for your team to attend as a Now You Know special guest. Just use the code "SpecialVIP" in the code box on check out. Link below is the link to the shopping cart. You can also call or email ChiroAdvance at heidi@chiroadvance.com  or call 715-635-5211.

ChiroAdvance member registration click here

Non-ChiroAdvance doctors click here to register

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites:

NYK ADJUSTable Websites artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an individual reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works, as we use it ourselves.

Chiropractic News Service, "CNS":

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to stream credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you.

Chiropractic Depot:  

Chiropractic Depot brings education and income together on your website. Selling healthy products without having to carry inventory has never been easier. Chiropractic Depot is a storefront in your NYK website where patients and visitors can go to purchase a large variety of health, wellness, and fitness products. You do not have to carry inventory or worry about payment and shipping. When someone makes a purchase through your site, you get a commission for the sale. With Chiropractic Depot, you can bring healthy products to your patients and your community. Educate website visitors about chiropractic while earning a passive income.

Professional SEO Now Available at a Fraction of the Cost

Now You Know is now offering the next level of professional Search Engine Optimization, previously only available to the businesses with lots of marketing dollars, but now at a price that fits almost every budget. For those who desire to take it up a few more notches, this could be your ticket.

This service will help raise your rankings with the Search Engines, allowing you to target potential new patients in your local area. The program is a great opportunity to invest in your website, the 24/7/365 face of your practice, where people can go anytime to find out more about what you do.

Now You Know Inc.©
PO Box 2210, Marietta,
GA 30061-2210