August 27, 2012

In This Issue:

DaVinci Group Issues Policy Statement on CCE Reform

On August 22, 2012, the DaVinci Group, a grass-roots group of chiropractic organizations, issued a policy statement titled "A Call for Fundamental Reforms Within the Council on Chiropractic Education."  The DaVinci Group identifies itself as, "A nationwide coalition of chiropractic professional associations, clinical specialty organizations, research groups, advocacy organizations and individual practitioners committed to excellence in chiropractic education."

The DaVinci Group has held two large-scale meetings in Atlanta and Phoenix where representatives from over 50 groups met to discuss the changes CCE has imposed on chiropractic education by a change in their accreditation standards. You can click here or on the thumbnail to the right to download a copy of the DaVinci policy statement.

The DaVinci Group is continuing to expand as more associations, groups, and individuals join to work toward chiropractic accreditation reform.  To add your name or the official endorsement of your organization to this policy statement, please contact the DaVinci Group by e-mail at

Related Stories with links to additional information:

What Are Your Patients Reading - Are You Safe?

Now You Know believes that the quality of information on your website and in your email newsletter is an important part of patient education.   We believe that this information needs to be credible with referenced sources to protect you from malpractice allegations. For this reason, NYK articles are well-researched and written based upon up-to-date, referenced information.

Matthew McCoy DC, MPH co-founder & CEO of ChiroFutures Malpractice Insurance wants chiropractors to know that the material on your website can be a liability in a malpractice case against you. He states, “ChiroFutures prides itself on being proactive when it comes to things that put chiropractors at risk in malpractice cases and regulatory board actions. One of those areas is related to your website. Don't trust it to just anyone. We trust Now You Know and you should too.“

Below is an article included in this month's NYK newsletter which also appears on all the NYK subscribers websites, and in their Chiropractic News Service. This article represents just one of six articles that were in this latest edition. When it comes to referral stimulation, patient retention, and the safety of your practice, it's all about quality content.

Baby with Asthma Helped by Chiropractic

A case study published in the July 19, 2012, issue of the scientific periodical, the Journal of Pediatric, Maternal and Family Health documents the case of a young boy suffering from asthma who improved with chiropractic care.

The study authors begin by noting that asthma in children is very prevalent with 9 million U.S. children under the age of 18 diagnosed with asthma. The U.S. Centers for Disease Control, (CDC) estimate that 15 million people suffer from asthma. Asthma is currently the leading cause of school absence in the U.S., with the rate of asthma cases increasing steadily.

In this case, a 24-month-old boy was brought to the chiropractor by his mother for chiropractic care. According to the boy's mother, her son had suffered from asthma, chronic colds, and respiratory issues since birth. At the time the child was brought to the chiropractor, he was taking 2 medications daily that were prescribed by his pediatric pulmonologist. These medications included Flovent at 2 puffs twice per day, and Singulair almost daily.

A chiropractic examination was performed and it was noted that the boy’s neck had a limited overall range of motion. Additionally, multiple areas in his spine had restricted segmental motion and abnormal positioning. It was determined that multiple areas of vertebral subluxations were present, and a specific plan of corrective chiropractic adjustments was initiated.

The study authors noted that the child responded quickly. They wrote that the  "...patient’s mother reported that due to her son’s improvement and decreased symptomatology, she was no longer giving her son the Flovent or Singulair."

In the case study, the authors reported that "...the boy was still being seen in the chiropractor’s office for wellness care once every other week and has reported only one cold with a respiratory flare up once in the past two years."

In their conclusion, the authors wrote, "In the case of a 2-year-old male suffering from asthma, chronic colds, and respiratory issues since birth, there was a resolution of symptoms after receiving four adjustments over the course of three weeks. Evidence in this case supports chiropractic care in the management of asthma and associated symptoms."

Upcoming Events

Philosophy on the Farm on September 8, 2012

Once a year in Georgia, chiropractic philosophy is combined with an appreciation for the outdoors and the love of animals. This year's event is co-sponsored by the Georgia Council of Chiropractic, and is one month later than previous years which should make the evening weather more pleasant. Featured speakers for this event include Dr. Fred Schofield and Dr. Gary Walsemann.

This is an outdoor event. This means you need to bring your own folding chairs, tables, and bug spray. For a complete list of what you should bring, and how you should be prepared, please visit the website for this event at

How did Philosophy on the Farm get started? Years ago in Florida, Dr. Braile started a yearly philosophy event called Philosophy on the Beach. These events were held on my ocean-front property and included such notable legends in chiropractic who are no longer with us such as Dr. Fred Barge, Dr. Galen Price, Dr. Verne Pierce, Dr. Ian Grassam and many more. Hundreds of DC's and students would show up to these beach-side events for a day of fellowship and fun. When our family relocated to Georgia, I decided to bring this same spirit to my farm. Thus, Philosophy on the Farm was born. The event is FREE.  However, donations will be accepted to offset the costs.

Ride the Wellness Wave

Heidi Farrell and Chiro Advance are holding their big event "Ride the Wellness Wave" on September 21, 2012, in Bloomington, Minnesota. They describe the event by saying, "Are you ready to become the BIG KAHUNA of Chiropractic and create amazing Success? Are you ready to RIP and RIDE the Wellness message all the way to shore? Then get ready for this awesome Chiro Advance (CAS) session! Join us in Mpls for this 2 day extravaganza with Dr. David Fletcher of CLA, Dr. Eric Glass, Dr. Nick Fanning and of course, Heidi Farrell. Don’t be a SHUBEE when you could be a GNARLY DC or CA riding the perfect SWELL! "

Click here or on the image above for a seminar agenda.

X-TRAVAGANZA - The Connecticut Chiropractic Council NE Convention

What is being billed as "The Largest Celebration of Chiropractic in the Northeast" is being hosted by the Connecticut Chiropractic Council on September 28-29, 2012 at the MGM Grand at Foxwoods. This event has an impressive lineup of speakers including Drs. Rob Schiffman, Patrick Gentempo, Fred Schofield, Andy Forelli, Christopher Kent, Gary Walsemann, George Curry, Steve Judson, Dean Sottilie, Bobby Braile, and more.

Click Here or on the image above for more details or to register for this X-TRAVAGANZA.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites

NYK ADJUSTable Websites artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an individual reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works as we use it ourselves.


Chiropractic News Service, "CNS"

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to stream credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you.

Chiropractic Depot 

Chiropractic Depot brings education and income together on your website. Selling healthy products without having to carry inventory has never been easier. Chiropractic Depot is a storefront in your NYK website where patients and visitors can go to purchase a large variety of health, wellness, and fitness products. You do not have to carry inventory or worry about payment and shipping. When someone makes a purchase through your site, you get a commission for the sale. With Chiropractic Depot, you can bring healthy products to your patients and your community. Educate website visitors about chiropractic while earning a passive income.

Professional SEO Now Available at a Fraction of the Cost

Now You Know is now offering the next level of professional Search Engine Optimization, previously only available to the businesses with lots of marketing dollars, but now at a price that fits almost every budget. For those who desire to take it up a few more notches, this could be your ticket.

This service will help raise your rankings with the Search Engines, allowing you to target potential new patients in your local area. The program is a great opportunity to invest in your website, the 24/7/365 face of your practice, where people can go anytime to find out more about what you do.

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PO Box 2210, Marietta,
GA 30061-2210