Happy Holidays - December 2012

In This Issue:

YouTube® in Your Waiting Room

Now You Know introduces the next generation Chiropractic News Service (CNS) which now gives you the option to play endless YouTube® videos in your waiting room.  There are hundreds of great educational videos on chiropractic that NYK subscribers can play all day long in their waiting room.

There are hundreds of YouTube® videos that explain and educate about chiropractic.  There are also thousands of other videos that offer health and wellness tips that you may choose to select to be played in your waiting room. 

With the new CNS, you can also create your own videos, publish them on YouTube®, then put them into your CNS playlist, and play them in your waiting room.  If you have video testimonials, and permission of your patients, you can put success stories on  YouTube®  and play them in your waiting room on your CNS screen.

The CNS still includes a welcome screen for your personal messages, a photo gallery for your uploaded pictures, and three days of the local weather.  You then can choose to either play the videos in your playlist, or select the CNS to play news articles from the large database of NYK health and wellness articles.

The New CNS is included at no extra charge for those with an NYK website.  For those who do not have a NYK website, the New CNS can be purchased separately for only $39.95 per month with NO set up or start up costs! 

Dr. Brian McAulay Named New President of Parker Chiropractic College

The recent changes in presidents of chiropractic colleges now includes Parker college with their appointment of a new president, Dr. Brian McAulay.  Dr. McAulay has been serving as the Provost of Life University and was a past president of Sherman College.

The Parker Board of Trustees issued a statement saying, "The presidential search committee and Board of Trustees felt that Dr. McAulay was the best choice to lead Parker into the future,” said Dr. Lassiter. “In the search for a new president, the search committee was mindful of the expansion in the role and mission of the institution as a university. In that regard, Dr. McAulay has a PhD in business and management, the doctor of chiropractic degree, and further professional education at the Harvard University Institute for Educational Management, and was awarded a post-doctoral fellowship in educational administration by the American Council on Education. In addition, a noteworthy aspect of his professional experience is service as a chiropractic department chair and teaching experience in business and management at Philadelphia University and Temple University."

"I am very proud to become a part of the Parker family and I look forward to helping the institution maintain its reputation as one of the premier schools in chiropractic education." said Dr. McAulay. "While Parker’s history is rich with tradition and success, it’s the future that is so intriguing to me. This is an exciting time for Parker as the institution looks to expand into new degree programs that complement and support chiropractic. I believe my experience in balancing program expansion and foundational chiropractic programs will certainly be a benefit to Parker in the coming years."

Dr. Guy Riekeman, president of Life University, stated in a release, "This news is bittersweet for us here at LIFE. We are excited for Dr. McAulay and harbor immense pride that he will continue to be a leader in the profession and have tremendous impact on education based on principled, vitalistic chiropractic. We have every faith in Dr. McAulay's abilities and skills to lead Parker University through its next period of growth and development as the institution continues to make its mark as a dynamic and positive place to earn a chiropractic degree."

Supporting Research That Supports Chiropractic

As a chiropractor and author, I realize the importance of having research that documents and demonstrates that which I see in my office every day.  The Journals of McCoy Press help us at NYK create good, solid and legally defendable content for our subscribers websites.

We at Now You Know recommend that every doctor of  chiropractic subscribe to these journals. Not only will they help you in practice, but they help support chiropractic research and the very future of our profession. Click on either of the images for more information and to subscribe to these important journals.

Now You Know is thankful for providing us and the entire profession with credible, chiropractic research, that we utilize to write our patient newsletters.  This not only helps change minds about chiropractic, but it also protects the chiropractor from content on their website that opens them up to liability issues.

Dr. Matthew McCoy, editor of these research journals and CEO of ChiroFutures malpractice insurance notes, "ChiroFutures prides itself on being proactive when it comes to things that put chiropractors at risk in malpractice cases and regulatory board actions. One of those areas is related to your website. Don't trust it to just anyone. We trust Now You Know and you should too."

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works!   NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites - Generation 3

NYK ADJUSTable Websites Gen 3 artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

Please view the video above to learn about our services.

THE NEW Chiropractic News Service, "CNS":

The New CNS utilizes a flat screen TV to turn your waiting room into an education room. Choose between YouTube® videos from a list  you create, or play educational articles from our database or hundreds of documented health and wellness articles.

The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them along with three days of your local weather.

This service is available to everyone as a stand-alone subscription for just $39.95 per month, or is automatically included with a NYK website. Click on the image for more information on this service.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS  email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you. Click on the Image for more information on Echiropractic. Click on the Echiropractic image for more information.

Professional SEO Now Available at a Fraction of the Cost

Now You Know is now offering the next level of professional Search Engine Optimization, previously only available to the businesses with lots of marketing dollars, but now at a price that fits almost every budget. For those who desire to take it up a few more notches, this could be your ticket.

This service will help raise your rankings with the Search Engines, allowing you to target potential new patients in your local area. The program is a great opportunity to invest in your website, the 24/7/365 face of your practice, where people can go anytime to find out more about what you do.

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PO Box 2210, Marietta,
GA 30061-2210