February 2012

In This Issue:

Professional SEO Now Available at a Fraction of the Cost

Now You Know is now offering the next level of professional Search Engine Optimization, previously only available to the businesses with lots of marketing dollars, but now at a price that fits almost every budget. For those who desire to take it up a few more notches, this could be your ticket.

There are hundreds of companies running around telling chiropractors they offer Search Engine Optimization. In many cases, they do some of the things that are already included in a NYK website. However, there is another level that large companies have been using to actually drive traffic to their website. This level of service has always been very exclusive and very expensive, until now!

With NYK, you already have a great website that keeps you in touch with your community. With SEO, new patients will be more likely to find and pick you before others.  The combination of these two will drive viewers to your site. Once there, the unparalleled quality and credibility of the material on a NYK website does the rest to get people to take that action step into your office.

Why spend thousands of dollars a month for professional SEO from a company that knows nothing about chiropractic? Then, once people arrive at your website, these companies do not know what to do to get them into your office.  NYK's Professional SEO combines cutting edge professional SEO techniques with real-world chiropractic experience. To find out more about this exciting and affordable program, just call out NYK toll free number at 800-695-8937 or read more by clicking here.

ICA Wins in New Mexico Court to Stop Drugs

The following is a reprint of an ICA release on their action to stop the New Mexico Board from bringing drugs into the practice of Chiropractic. Kudos ICA!!!

New Mexico Court Rules Favorably on ICA's Petition to Stay NM Chiropractic Board from Implementing Rules on Drugs by DCs

Yesterday, February 16th, the ICA heard that the New Mexico Court of Appeals had ruled in favor of ICA and two of the state's professional regulatory boards' petition to stay the implementation of two recent administrative rules adopted by the New Mexico Board of Chiropractic Examiners (NMBCE). One rule was to allow DCs to prescribe and administer an expanded list of drugs and other substances, including by injection and the second to establish a pathway by which the NMBCE would issue "advance practice" standing to certain DCs in the state.

ICA took this extraordinary step after all attempts to make the NM Board come into compliance on its own volition with the rules as established by the legislation in New Mexico were unsuccessful.

"We embarked on these legal actions reluctantly, "said ICA President Dr. Gary Walsemann, "...but the public must have absolute confidence that the process of licensing and regulating the practice of chiropractic in all states has been undertaken with complete honesty and meticulous care to obey not only the letter but the spirit of the law as established by state legislatures."

Click here to read complete ICA release on this breaking story.

Arnold Schwarzenegger and Other Fitness Stars to Appear at ICA Symposium

For the 20th year in a row, Arnold Schwarzenegger will be addressing the Chiropractors as part of his Arnold Sports Festival in conjunction with the International Chiropractors Association's Symposium on Natural Fitness and Sports. For 2012 the list of announced stars includes 8 Time Mr. Olympia, Lee Haney, The Original Incredible Hulk, Lou Ferrigno, and of course, Arnold Schwarzenegger himself.

Registration to the Symposium on Natural Fitness and Sports includes a quality continuing education program PLUS a special multiple-event weekend with celebrity athlete guests, AND a massive array of world-class athletic competitions and sports demonstrations with other exciting events! This is the 20th Anniversary year and brings the combined energies of ICA and the ICA Council on Fitness and Sports Health Science to build a fantastic series of Symposium program offerings!

The educational offering for this symposium is second to none. The line-up of speakers includes Dr. Mitch Mally, Dr. Ted Carrick, Dr. Warren Hammer, Dr. Jeff Spencer, Dr. Nick Athens, Dr. John Downes, Dr. Ken Kinakin and Dr. Jack Barnathan. 20 hours of CE credits have been applied for through Life Chiropractic College West.  

Registration to the 20th Annual Symposium on Natural Fitness and Sports includes up to 20 hours of Symposium educational and events programs held Thursday, Friday and Saturday, March 1, 2, and 3, 2012, and include exciting parts of the Arnold Sports Festival Weekend with championship competitions taking place from Thursday through Sunday in Columbus, Ohio!

Click here for more information and to register for this program.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites:

NYK ADJUSTable Websites artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an individual reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works, as we use it ourselves.

Chiropractic News Service, "CNS":

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to steam credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you.

Chiropractic Depot:  

Chiropractic Depot brings education and income together on your website. Selling healthy products without having to carry inventory has never been easier. Chiropractic Depot is a storefront in your NYK website where patients and visitors can go to purchase a large variety of health, wellness, and fitness products. You do not have to carry inventory or worry about payment and shipping. When someone makes a purchase through your site, you get a commission for the sale. With Chiropractic Depot, you can bring healthy products to your patients and your community. Educate website visitors about chiropractic while earning a passive income.

Now You Know Inc.©
PO Box 2210, Marietta,
GA 30061-2210