January 20, 2012

In This Issue:

ICA Files Suit to Stop New Mexico Board

In an unprecedented move, the International Chiropractors Association, acting on the request of members in New Mexico, have filed a suit in the Court of Appeals of the State of New Mexico to block the NM Board of Chiropractic from going ahead and moving the profession into drugs.

In a statement from the ICA attorney, ICA states that the purpose of the suit is to prevent the, "New Mexico Board of Chiropractic Examiners from implementing its new rule establishing an advanced practice formulary to include dangerous drugs and drugs to be administered by injection…and implementing its new rules establishing a certain course of training to certify advanced practice chiropractic physicians to administer and prescribe dangerous drugs and drugs to be administered by injection".  The ICA Suit, Motion for  Stay can be read here.

"The public must have absolute confidence that the process of licensing and regulating the practice of chiropractic in all states has been undertaken with complete honesty and meticulous care to obey not only the letter but the spirit of the law as established by state legislatures," said ICA President Dr. Gary L. Walsemann. "Regrettably, this does not appear to be the case with the current New Mexico Board of Chiropractic Examiners and action in the courts on ICA's part was clearly the right thing to do"

In the ICA statement Dr. Walsemann added, "The New Mexico Chiropractic Board, encouraged by a tiny minority within the profession and one or two colleges seeking an advantage in the marketplace, has undertaken to establish medical and pharmaceutical privileges for some doctors of chiropractic through a back door, the risks to the public notwithstanding. These actions raise both ethical and legal questions and though the ethics of such behavior may not be readily addressed, the legal aspects can and will be dealt with through the courts."  The complete ICA statement can be downloaded here.

Two Weeks Left to Win $1,000 of FREE Professional SEO

Time is running out to be entered in to win over $1000 worth of Professional Search Engine Optimization. New Patients are using the internet in record numbers to find you, and Now You Know is here to help your practice grow! Our website themes are optimized for the search engines, allowing our clients to manipulate content and perform your own search engine optimization (SEO). For those who want to take online marketing to the next level, NYK is now introducing affordable premium levels of professional SEO. Other marketing companies charge thousands a month for this same level of service.

To help introduce these new levels of service Now You Know is giving away a free three month custom package of our "SEO Plus" service for two lucky subscribers! You have a chance to win over $1000 worth of Marketing! Are new patients finding your Practice? This is your chance to win this FREE premium service to help drive new patients to your website, and into your office!

Here is how to enter:

  • Go to NYK's Facebook page at www.facebook.com/NowYouKnowInc and give us a "Like".
  • For additional chances to win, invite your friends to also "Like" the page!
  • On January 31, 2012 Now You Know will randomly pick 2 winners from our Facebook followers.
  • Winners will be notified using their Facebook contact information.
  • Those winners may then refer a practice of their choice to receive 3 months of FREE "Professional SEO" service.

Contest Rules:

  • Limit one winner per practice
  • Practice selected to receive Professional SEO must be subscribed to NYK's website service - new signups are welcome and also eligible!
  • Limited to 3 months of on-page SEO from our "SEO Plus" service offering.
  • No obligation to continue service once the promotion is over.
  • If the winning practice would like to continue service after the promotion, the setup fee will be waived and normal monthly charges will apply.
  • Now You Know, Inc's Terms of Service apply.
  • See more details on the contest page on our website.

 Where Can You Get This Wonderful FREE Poster?

Since Now You Know has been offering this FREE poster, we have had an overwhelming response of doctors asking where they can get one for their office.  We do not sell them, or mail them, but we will be bringing a limited number of these free posters to the events that NYK attends. Below is an early list of the first 2012 events where we will have these posters available. Stop by our booth and get your copy FREE !!!

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites:

NYK ADJUSTable Websites artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an individual reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works, as we use it ourselves.

Chiropractic News Service, "CNS":

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to steam credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you.

Chiropractic Depot:  

Chiropractic Depot brings education and income together on your website. Selling healthy products without having to carry inventory has never been easier. Chiropractic Depot is a storefront in your NYK website where patients and visitors can go to purchase a large variety of health, wellness, and fitness products. You do not have to carry inventory or worry about payment and shipping. When someone makes a purchase through your site, you get a commission for the sale. With Chiropractic Depot, you can bring healthy products to your patients and your community. Educate website visitors about chiropractic while earning a passive income.

Now You Know Inc.©
PO Box 2210, Marietta,
GA 30061-2210