January 2012

In This Issue:

Win Free "Professional SEO" in NYK's Facebook Contest !

To highlight the upcoming release of NYK's new "Professional SEO" program, we are offering a chance to win $1,000 worth of "SEO Plus" services for your NYK ADJUSTable website! This new service goes the extra mile to target potential patients in your local area!

Now You Know currently offers state of the art websites with search engine optimized themes that allow you to really get noticed. However, in the world of big corporate business, there is another level that has previously been out of reach for most small businesses such as chiropractic offices. But not any longer!

To help introduce these new levels of service Now You Know is giving away a free three-month custom package of our "SEO Plus" service for two lucky subscribers!  You have a chance to win over $1000 worth of Marketing!  Are new patients finding your practice?  This is your chance to win this FREE premium service to help drive new patients to your website, and into your office!

Here's what winning Professional SEO will get you!  NYK will perform on-page search engine optimization services worth over a $1000 dollars in value.  This type of optimization will help bring your targeted audience of new patients to your site and into your office.  You have everything to gain and nothing to lose!  Just "Like" us on Facebook and share with others for your chance to win BIG!  Keep checking our Facebook page as we have some big news coming for 2012!

Here is how to enter:

  • Go to NYK's Facebook page at www.facebook.com/NowYouKnowInc and give us a "Like".
  • For additional chances to win, invite your friends to also "Like" the page!
  • On January 31, 2012 Now You Know will randomly pick 2 winners from our Facebook followers.
  • Winners will be notified using their Facebook contact information.
  • Those winners may then refer a practice of their choice to receive 3 months of FREE "Professional SEO" service.

Contest Rules:

  • Limit one winner per practice
  • Practice selected to receive Professional SEO must be subscribed to NYK's website service - new signups are welcome and also eligible!
  • Limited to 3 months of on-page SEO from our "SEO Plus" service offering.
  • No obligation to continue service once the promotion is over.
  • If the winning practice would like to continue service after the promotion, the setup fee will be waived and normal monthly charges will apply.
  • Now You Know, Inc's Terms of Service apply.
  • See more details on the contest page on our website.

Dr. Sid Williams Recovering from Stroke

As many of you already know, Dr. Sid Williams suffered a stroke on Christmas Eve. He is recovering and all signs are improving. Below are some of the updates that have been circulated. We have placed the highlights in this newsletter for easy access.

From "The Latest Stuff" by Dr, Gerry Clum on December 31st:
"Early on Christmas eve Dr. Sid Williams, founder of Life University and of Life Chiropractic College West, suffered a stroke as the result of a blockage in the middle cerebral artery. The obstruction was resolved and since that time Dr. Williams has been recovering. Initially his right-sided motor function and speech were impacted. The motor function is returning and it was reported that on December 27 he was able to shake hands, get out of bed and begin to walk with assistance."

Update from Facebook on Dr. Sid 12-29-11, By Dr. Kim (daughter)
"Another good day in Atlanta. Dr. Sid was able to eat and continues to say more words. He is considered stable and is ready for rehab."

Update from Facebook on Dr. Sid 12-28-11 By Dr. Kim (daughter)
Just returned from a productive day at the hospital. This afternoon Dr. Sid said several words clearly, said one simple sentence clearly, and used the walker to get up and sit in a chair. He sat in the chair for about two hours. As Dr. Nell was speaking close to his ear he reached up to straighten her collar. Actually the right hand was working better than the left during this amorous moment.
Thanks for the comments that are written each evening under the post...Dr. Nell looks forward to them each day. As you may recall these are printed each morning so that they can be read to Dr. Sid. This afternoon Dr. Sid took one of the lists, studied it and started turning the pages. Although he's still not out of the woods - your prayers and thoughts are making an impact.
We are...Keeping the Faith.
Dr. Kim

Update from Facebook on Dr. Sid 12-27-11 By Dr. Kim (daughter)
Today was filled with testing, musical rooms, and equipment issues. The MRI results couldn't have been better; the infarct has been dissolved and there is no further hemorrhage. The feeding tube that was inserted on an emergency basis has been removed - finally - thank God.
Dr. Nell has been tuning him in and surrounding him with the Prayer for Protection written by James Dillet Freeman.

Update from Facebook on Dr. Sid 12-26-11 By Dr. Kim (daughter)
Dr. Sid was able to walk today with the assistance of a walker. He is also becoming proficient with sign language using his right hand; the chiropractic index finger is getting a work-out. He's not out of the woods yet but definitely moving in a good direction.
Dr. Nell has enjoyed the Facebook posts/comments written yesterday and each has been read to Dr. Sid. This will continue each day including the new posts/comments and phone messages.

Facebook post on Christmas day By Dr. Kim (daughter)
Calling for your prayers and positive thoughts as Dr. Sid recovers from a stroke that occurred in the pre-dawn hours on Christmas Eve.
Shortly after midnight a blockage in the middle cerebral artery caused a deficit on the right side. The clot has since been dissolved and he continues to improve.
We are ... Keeping the Faith.
Written by request from Dr. Nell - by Dr. Kim.

Click here to read the article from the Marietta Daily Journal dated December 29, 2011.

Now You Know Introduces "Professional SEO Service"

Now You Know is proud to announce the upcoming offering of "Professional Search Engine Optimization" for our website clients. This new level of service will help raise your rankings with the Search Engines, and get your potential audience: New Patients in your local area to visit your website. This is a great opportunity for your practice to invest in your website, which is the 24/7/365 face of your practice, where people can go anytime to find out more about what you do. 

What our Professional "SEO Plus" Program Does:

  • In Depth Review of your website, content and keywords for your office and services.
  • Research your target audience and the market of your practice.
  • Analyze your website for best practices for Search Engine Optimization techniques.
  • Create a specific SEO strategy designed specifically for your website, using our cutting-edge SEO practices.
  • Execute the strategy with quantifiable results sent to you monthly.

Our “SEO Plus" package offers you a great way to keep your website ranking high and to bring your audience to you. We will send you monthly reports to show you detailed information about all aspects of your website and who is coming to it. Good SEO is an ongoing process. Therefore, we have implemented a way to continually send information about your practice out, to keep you ranking high on the search engines. Contact our expert SEO staff for more details.  If you’re an existing NYK website subscriber, just log into your NYK Central account and select “SEO" under your website service.

How our Professional “SEO Advanced" Program will set your website apart:

  • In Depth Review your website, content and keywords for your office and services.
  • Research your target audience, keywords and the market of your practice.
  • Analyze your website for best practices for Search Engine Optimization techniques.
  • Create a specific SEO strategy designed specifically for your website, using our cutting-edge SEO practices.
  • Execute the strategy with quantifiable results sent to you monthly.
  • Syndicate your short videos to help your website rank higher.
  • Compare your website with your competitions' websites to see what is working in your local area.

Our “SEO Advanced" package is for offices that are located in highly competitive markets that want that extra boost to get the best ranking. The competitive analysis of your market that you receive in the "SEO Advanced" package delivers a comprehensive vision of your market, your competition, what works in your market, and why.  Search engines really like videos.  So to help move you to the head of the pack, we will also syndicate your videos into directories to help you gain popularity and ranking.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites:

NYK ADJUSTable Websites artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an individual reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works, as we use it ourselves.

Chiropractic News Service, "CNS":

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to steam credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you.

Chiropractic Depot:  

Chiropractic Depot brings education and income together on your website. Selling healthy products without having to carry inventory has never been easier. Chiropractic Depot is a storefront in your NYK website where patients and visitors can go to purchase a large variety of health, wellness, and fitness products. You do not have to carry inventory or worry about payment and shipping. When someone makes a purchase through your site, you get a commission for the sale. With Chiropractic Depot, you can bring healthy products to your patients and your community. Educate website visitors about chiropractic while earning a passive income.

Now You Know Inc.©
PO Box 2210, Marietta,
GA 30061-2210