July 2012

In This Issue:

Online Tour of Your Office

Have potential new patients walk through your office online!  Now You Know and Google® Maps bring you the ability to offer a virtual tour of your office both on Google Maps and on your NYK website. First impressions mean everything. Now you can really impress people by inviting them in before they even get to your office.

Take a walking tour through your chiropractic office online!

Click on the image above to learn more and take an online walking tour through Braile Chiropractic

It is a well known fact that the more comfortable someone feels with your office, the more likely they are to come in for care. Well, with Now You Know you can have people stroll through your office from the comfort of their computer. People who find you from a search on Google Maps, can now walk through your office and feel right at home.

Now You Know has secured these services for all chiropractors in many areas at a considerable savings. Depending on your location, and the number of panoramic and still shots you need, your Virtual Tour investment could be as little as $200!  Note: Each photographer sets their own fees. NYK has attempted to get the most reasonable pricing for each location, but fees will vary depending on individual photographer rates. All photographers must be “Trusted Google Photographers” to participate in the project and get your tour on Google.

For only about an hour of your time, a "Trusted Google Photographer" will make an appointment to come to your office and shoot your virtual tour (VT) and take still shots too!  He/she will then post the VT and stills on Google Maps within days. If you are an NYK subscriber, NYK will additionally embed the tour on your NYK website as part of your service!  Many of these Trusted Google photographers can also provide professional photographic services and video services should you have additional needs.

NOTE: You do NOT have to have a NYK website to take advantage of the online tour on Google Maps. Now You Know can still help facilitate getting you a virtual tour of your office on Google Maps.  Contact NYK and we can start the process.

NYK ADJUSTable Website Subscribers get the added benefit of having the tour embedded on their NYK website by our team.  So not only can people walk through your office from Google Maps, but they can also take a stroll through your office directly on your website.

Those interested in getting this affordable service can click on the image above, then click on the "How To Order" button on that page on the NYK website.

Soon every chiropractor will have an online virtual tour of their office. Don't be left out!

SEO Results - The Real Story

Search Engine Optimization, (SEO) is an ongoing process that helps you be found easily when people are online looking for a chiropractor. NYK provides cutting edge websites that are optimized to help you in this process. But as most everyone knows, true SEO goes well beyond how your website is set up.  SEO can also be a constantly changing and evolving process.

File:Seo-blocks.gifTrue professional SEO involves relevant individualized content, properly formatted pictures, properly indexed videos, good keywords, website titles, relevant link strategies, website submission onto search engines, and a host of other factors that some feel make their head spin.

The reality is that given the time, knowledge and persistence, you can do all these things needed yourself to have your website be high on the searches. NYK provides our subscribers with a website that is optimized, and ready for your input.

At NYK we also realize that many doctors do not have the time or inclination to undertake this endeavor. It is for these doctors that NYK has created our Professional SEO services. These services not only save you money, but they save you time and allow you be the expert at being the doctor.

Results are what is important in your office, and what is important in SEO. Since starting the NYK Professional SEO program a short time ago, many doctors have seen dramatic jumps in their search engine results. Several going from obscurity to the top of the searches. Below is an actual table of results with one of NYK's Professional SEO subscribers. In a few short weeks the change was dramatic.

For more information on how to get this affordable service, call NYK at 800-695-8937.

Now You Know Websites Going Mobile

Now You Know announces the latest in technology use for Chiropractors and it’s FREE to Now You Know Subscribers! Yes, FREE! Honestly…

Have you ever wanted to be with a potential new patient at the moment he/she makes a decision to take advantage of Chiropractic care? That very moment, what would you do to be there with them, what would you say?

Now you can be there with them; introducing Now You Know’s Mobile WebsitesNow You Know, the first Chiropractic Digital tools company for Chiropractors now provides Chiropractors with the opportunity to help a new or even an existing patient contact you wherever they are, no need to be in front of a computer as long as they have a cell phone they can contact you immediately!


Now You Know uses technology that instantly detects when a viewer is using a smart phone or other small  mobile device, and automatically brings up the mobile version of your NYK website. If a viewer is using a tabloid, the NYK website remains in the full size, normal mode. 

NYK mobile websites bring the most important features right to the mobile home page. Viewers can instantly click to see your office hours or open the address page to find your location. An option is also present that allows viewers to open the full size website on their mobile device.

To make it even easier for the viewer, the home page of the mobile site has a link to your phone number and clinic email address so viewers can perform one click to launch their phone or email application and contact your office immediately.

So, how do you get a NYK mobile website?   Well, if you are a NYK ADJUSTable website subscriber, you already have one!  If you don't have a NYK website, now is the best time to subscribe and save!  Call us at 800-695-8937 and ask about our 60 days FREE program.  For a limited time, you can subscribe to NYK, pay the one time start-up fee, and get at least 60 days of NYK services with NO MONTHLY CHARGES!

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites:

NYK ADJUSTable Websites artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an individual reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works, as we use it ourselves.

Chiropractic News Service, "CNS":

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to stream credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you.

Chiropractic Depot:  

Chiropractic Depot brings education and income together on your website. Selling healthy products without having to carry inventory has never been easier. Chiropractic Depot is a storefront in your NYK website where patients and visitors can go to purchase a large variety of health, wellness, and fitness products. You do not have to carry inventory or worry about payment and shipping. When someone makes a purchase through your site, you get a commission for the sale. With Chiropractic Depot, you can bring healthy products to your patients and your community. Educate website visitors about chiropractic while earning a passive income.

Professional SEO Now Available at a Fraction of the Cost

Now You Know is now offering the next level of professional Search Engine Optimization, previously only available to the businesses with lots of marketing dollars, but now at a price that fits almost every budget. For those who desire to take it up a few more notches, this could be your ticket.

This service will help raise your rankings with the Search Engines, allowing you to target potential new patients in your local area. The program is a great opportunity to invest in your website, the 24/7/365 face of your practice, where people can go anytime to find out more about what you do.

Now You Know Inc.©
PO Box 2210, Marietta,
GA 30061-2210