June 2012

In This Issue:

Google Changes the SEO Game, Chiropractic Websites Affected

Google has recently made major changes in the way that it handles it web searches.  When  you or anyone goes to Google to conduct a search, Google uses a very elaborate logarithmic system to determine what you are looking for and give you the websites you seek. The latest rendition of the Google logarithm is called Google Penguin.

What Google Penguin does is eliminate many of the tricks that certain web developers and companies were using to try to get their sites listed higher on Google searches.

One of the tricks Google is now penalizing is non-related link building. This is when a company links your site to as many unrelated sites as possible to try to gain SEO ranking. Some chiropractic web companies were using this approach and as a result their customers websites have now dropped in the rankings, or placed into Google's "sandbox". Websites put into a "sandbox", are compared to being a holding area and have their search ratings on hold until they can prove worthy of ranking.

Google now penalizes any companies or websites that use what are termed "Black Hat" or "Webspam" techniques. These are attempts to trick the search engines into ranking their sites higher. It should be noted that Now You Know has NEVER used Black Hat techniques or purchased link building services so our subscribers have actually seen an increase in their rankings, while others have dropped.

Google does reward those websites with a good user experience using what is termed "White Hat" search engine optimization. The main characteristic of this is good content. Content and the user experience is what Google is after. Updating your site with a blog and realistic relevant content, along with proper use of keywords are some of the main ingredients of good white hat techniques. As one article summed it up in their recommendations, "Be Relevant, Be Balanced, and Keep It Real."

NYK has always used only White Hat techniques in our SEO strategies. NYK offers a free SEO review for our subscribers, and has affordable professional SEO services available for those who do not want to spend the time or energy learning all the ins and outs of professional level SEO.  If you want more information about Now You Know's personalized, one-on-one professional SEO services, please click here.

As it has been said by most experts for over a decade, when it comes to websites, "content is king!"

What Are Your Patients Reading?

Now You Know has always believed in the quality of the information that is put into our newsletters and on our websites. We are chiropractors, therefore the articles that we release are intended for our patients as well as our subscribers. Relevant, well written, timely and sourced content build respect and credibility. This increases action steps by the reader, increases their ability to make referrals, and translates into more new patients for your office.

Below is an article that was included in this months NYK newsletter, and now also appears on all the NYK subscribers websites. This article represents just one of six that were in this latest edition. When it comes to referral stimulation, and patient retention, it is all about the quality of the content.

Chiropractic is "High Quality" Care for Military According to Report

A piece of legislation passed by the U.S. congress on May 18, 2012 made strong pro-chiropractic statements while recognizing the benefits of chiropractic care for the men and women serving in the military. The original bill, numbered HR 4310, and titled the  National Defense Authorization Act for Fiscal Year 2013, not only spoke to the benefits of chiropractic care for the military, but also noted that chiropractors are presently not paid at parity for their professional services as compared to other professionals who care for the military.

The language of the portion of the bill that addresses chiropractic is as follows:

Comptroller General Report on Chiropractic Health Care Professionals.

The committee understands that for more than a decade, the Department of Defense has provided high-quality chiropractic health care services to Active Duty military personnel at military treatment facilities throughout the world. Today, chiropractic health care continues to be a key benefit for the men and women of the Armed Force as a result of increased incidences of musculoskeletal injuries sustained in combat. However, the committee is concerned by disparities in pay and job classifications that have resulted in chiropractors receiving lower wage rates than health care providers with either comparable or less training, skill sets, and health care responsibilities for patients in military treatment facilities. There-fore, the committee directs the Comptroller General of the United States to conduct a study and submit the findings to the Senate Committee on Armed Services and the House Committee on Armed Services by April 1, 2013, on the wage rates for chiropractors with-in the Department of Defense as compared to health care providers with either comparable or less training, skill sets, licensure and certification requirements, and health care responsibilities.

The committee mentioned in the above bill is the  U.S. House of Representatives Committee on Armed Services, who helped prepare the bill for the full congress.

The original legislation requiring  chiropractic care be available to members of the military was passed in the year 2000. However, implementation of the law has been slow with many military personnel not being given access without severe hardships. Today, however, there are doctors of chiropractic  working at 42 VA medical centers and at 60 Department of Defense facilities around the world.

Sherman College Seeking New President

schwartzbauer_jon_smileSherman College of Chiropractic has begun a search for a new president to replace Jon Schwartzbauer D.C. who announced he is stepping down as president.

In a statement Dr. Schwartzbauer commented, "I have seen Sherman College surpass expectations many times, in many ways, and I know the college has the potential to be truly exceptional," Schwartzbauer said. "I am honored to have been part of that path."

The Board of Trustees, headed by their chairman, Peter J. Kevorkian, B.S., D.C., has begun a search for a new president. On their website they describe some of the characteristics and qualifications they are looking for.

Sherman College of Chiropractic seeks a proven and dynamic leader to serve as the organizationís president.

The successful candidate will have a strong track record in inspiring, motivating and leading a senior management team and will take on the significant leadership role of representing Sherman Collegeís vision in the chiropractic profession. Additionally, the candidate will have earned a doctorate or chiropractic degree with a distinguished record of leadership, management and service in his/her field (D.C. preferred) including higher education, business and/or government experience. He/she must possess excellent written and verbal communication skills and a proven history of responsible fiscal management.

We seek an exceptional individual who will forge effective relationships with a broad number of constituents including students, faculty, alumni, donors and the Board of Trustees, and who will lead the college, build enrollment, increase supporters, and continue to enhance the college curriculum with the highest degree of personal and professional integrity.

Sherman College is home to a growing and diverse population of approximately 200 students and is located on a beautiful 80-acre campus in the foothills of the Blue Ridge Mountains. More information about the college can be found on our fast facts page.

Please submit a letter of introduction, curriculum vitae, and contact information for five references. Send materials by July 31, 2012, to Presidential Search Committee, c/o Sherman College of Chiropractic, P.O. Box 1452, Spartanburg, SC 29304.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites:

NYK ADJUSTable Websites artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an individual reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works, as we use it ourselves.

Chiropractic News Service, "CNS":

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to stream credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you.

Chiropractic Depot:  

Chiropractic Depot brings education and income together on your website. Selling healthy products without having to carry inventory has never been easier. Chiropractic Depot is a storefront in your NYK website where patients and visitors can go to purchase a large variety of health, wellness, and fitness products. You do not have to carry inventory or worry about payment and shipping. When someone makes a purchase through your site, you get a commission for the sale. With Chiropractic Depot, you can bring healthy products to your patients and your community. Educate website visitors about chiropractic while earning a passive income.

Professional SEO Now Available at a Fraction of the Cost

Now You Know is now offering the next level of professional Search Engine Optimization, previously only available to the businesses with lots of marketing dollars, but now at a price that fits almost every budget. For those who desire to take it up a few more notches, this could be your ticket.

This service will help raise your rankings with the Search Engines, allowing you to target potential new patients in your local area. The program is a great opportunity to invest in your website, the 24/7/365 face of your practice, where people can go anytime to find out more about what you do.

Now You Know Inc.©
PO Box 2210, Marietta,
GA 30061-2210