March 2012

In This Issue:

Chiropractic Legend, Reggie Gold Dies

Reggie Gold, one of the most well known and sometimes controversial figures in chiropractic, died at his Bala Cynwyd, PA, home on Saturday,  March 24, 2012 after a long illness. Reggie, as most people called him, was known as one of the best communicators of the chiropractic philosophy. He is survived by his wife of more than 50 years, Irene Gold, D.C.

Reggie was quoted as saying, "If you're not out to change the world, your whole life is a total waste of time, filled with missed opportunities." Although 86 years old, Reggie was still one of the most sought after speakers in chiropractic.

Reggie was one of the figures in chiropractic that people either loved or despised. There was no in between with Reggie and that was the way he liked it.  The outpouring of affection, emotion, and gratitude for Reggie has filled the pages of social media since the announcement of his death.

Sherman President Jon Schwartzbauer, D.C. noted the passing by saying, "Reggie did so much to advance the profession and Sherman College. We may never see another in our profession with the ability to communicate chiropractic so clearly and effectively. Reggie touched so many lives, including mine. He will be deeply missed."

Reggie graduated in 1957 from the Palmer School of Chiropractic. He served in many leadership capacities in state and national organizations.

From the Sherman College website: Sherman College commissioned a bronze sculpture in his honor that is housed in the Scallon Building atrium and reception area. Unveiled during Lyceum 2007, the bust sits atop a tall pedestal near the front entrance and bears one of Gold’s popular quotes on the inscription: “If you are not out to change the world, everything else is Mickey Mouse.”

Now You Know Introduces Manual;
Marketing for the Chiropractic Office"

Now You Know services offer so much in the way of marketing and education, that we felt we needed a book to help NYK subscribers maximize their services.  We are proud of the fact that some of the most successful growing practices in Chiropractic use NYK services.

The advice and procedures in this book are built on decades of experience in our offices and in the offices of  NYK Subscribers.  Listening to these successful offices, and applying the knowledge we have gained has helped us evolve NYK services and the marketing strategies described in this book. 

This book is not a "How To.." manual for NYK services. This book is a "What To..." manual that shows you what you should be doing to maximize your patient education and outreach into your community. The result is more new patients, more referrals, better retention, and a growing stress-free chiropractic practice.

The procedures and strategies outlined in this 60 page book can be used by anyone with any website. However, the NYK services were designed for these procedures and make carrying out these strategies easy and efficient.

So, how much does this book cost? NYK Subscriber - FREE.  All others only $149.00. If you are a NYK subscriber you can download a full pdf copy of this amazing book from the main page after you log into your NYK Central account. We will also have paper copies available for free to NYK subscribers and for sale to non-subscribers, at many of the shows and events NYK is attending.

For a sneak peak at the topics covered in this book, everyone can download the table of contents. Simply click on the thumbnail above, or just click here.

What Are Your Patients Reading?

Now You Know understands that good quality educational material translates in to better referring and more compliant patients. For this reason we go the extra mile to put together the latest and most credible articles on chiropractic and health. The article below is a reprint form the Now You Know Real-News Email Newsletter that was sent to over a quarter of a million chiropractic patients. We offer this to the profession as a sample of what your patients could be reading.

Resolution of Infertility Followed by a Healthy Pregnancy and Delivery with Chiropractic

From the Journal of Pediatric, Maternal & Family Health comes a case study published on March 12, 2012 documenting the  resolution of infertility in a woman previously diagnosed with a case of Polycystic Ovarian Syndrome. Polycystic Ovarian Syndrome is a condition in which there is an imbalance of a woman's female sex hormones. This imbalance can lead to infertility and affects approximately 6.6% of reproductive-aged women.

The authors of the study start by reporting that infertility is a wide-spread problem that affects one in five couples. Of these it is estimated that 60% are due to a female health problem. As a result 9.3 million women seek infertility treatment at some point during their lives. Most of the care sought is medical care.

In this case a 29 year old woman previously diagnosed with Polycystic Ovarian Syndrome and infertility sought chiropractic care. The study reports that she had been unable to become pregnant for six months. She had been to a medical practitioner one week earlier but had heard that chiropractic care could be helpful and therefore sought chiropractic care.

A chiropractic examination was performed including a spinal and nerve system analysis. It was determined that subluxations were present in multiple areas of the woman's spine resulting in nerve system malfunction. A series of specific spinal adjustments were initiated to correct the subluxations.

The study reports that after two months of care the patient was told by her medical doctor that she was pregnant. It was estimated that the woman became pregnant between the second and fifth chiropractic visit. The study reports that the pregnancy was normal and that the woman delivered a healthy 6 pound 7 ounce baby girl after an all natural labor.

In their discussion and conclusion the authors discussed how subluxations could cause infertility by stating, "A subluxation is characterized by a dysfunction of the nervous system that results in widespread physiological changes and altered health status." The authors continued to discuss the additional benefits in this case by noting, "Following initiation of chiropractic care, the patient not only became pregnant, but also reported improvement in many facets of her life, including improved sleep, better dietary choices, increased water consumption, and an improvement in her ability to exercise."

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our services. We have to continually earn your business.

ADJUSTable Websites:

NYK ADJUSTable Websites artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an individual reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works, as we use it ourselves.

Chiropractic News Service, "CNS":

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to stream credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you.

Chiropractic Depot:  

Chiropractic Depot brings education and income together on your website. Selling healthy products without having to carry inventory has never been easier. Chiropractic Depot is a storefront in your NYK website where patients and visitors can go to purchase a large variety of health, wellness, and fitness products. You do not have to carry inventory or worry about payment and shipping. When someone makes a purchase through your site, you get a commission for the sale. With Chiropractic Depot, you can bring healthy products to your patients and your community. Educate website visitors about chiropractic while earning a passive income.

Professional SEO Now Available at a Fraction of the Cost

Now You Know is now offering the next level of professional Search Engine Optimization, previously only available to the businesses with lots of marketing dollars, but now at a price that fits almost every budget. For those who desire to take it up a few more notches, this could be your ticket.

This service will help raise your rankings with the Search Engines, allowing you to target potential new patients in your local area. The program is a great opportunity to invest in your website, the 24/7/365 face of your practice, where people can go anytime to find out more about what you do.

Now You Know Inc.©
PO Box 2210, Marietta,
GA 30061-2210