May 2012

In This Issue:

Historic Meeting of Multiple Groups On Chiropractic Education

A historic meeting in Atlanta is taking place to work on the issue of chiropractic education. Over the past year, there has been a profession wide discussion on the direction the CCE has taken in changing the "Standards" for chiropractic programs. This meeting brings together groups representing thousands of chiropractors throughout the US.

Last December many of these groups were present at the  US Department of Education's National Advisory Committee on Institutional Quality and Integrity (NACIQI) meeting that was to make recommendations on CCE's reaccredidation. (see 1st story here), (see result story here). 

One of the major concerns is that the CCE used political pressure to get the assistant secretary of education to remove a key component of the NACIQI recommendations. (see change story here). The reversal from the assistant secretary may have been due to a letter from the CCE that was filled with mis-information and distortions. (See the letter here).

The meeting, called by the ICA, will be attended by such groups as the IFCO, the Georgia Council of Chiropractic, the Sustainability Committee, the Palmetto State Chiropractic Association, the Coalition for the Advancement of Chiropractic, and many other groups. The meeting is in Atlanta and is by invitation only.

Reminding Patients of Their Appointments with Ease - Using Text with RemindEase

Now You Know has partnered with the Telaro Group to offer a scheduling solution for the healthcare industry called "RemindEase" RemindEase is a service that offers SMS (text message) reminders for your patients to maintain your office flow and to minimize missed appointments.

RemindEase is a cloud-based service that seamlessly interfaces with any appointment scheduling system. The service allows your office to send reminders for an entire day with just a few mouse clicks. The Telaro Group will then send you a confirmation email in a matter of minutes.

Mobile phones are a technology used by people of all ages and income levels. The Telaro Group also offers voice-to-text for land-line phone numbers where the caller ID will display the name and number of the office that sent the appointment reminder. Text messages are both instantaneous and non-invasive and easily read and understood at a glance. Plus your office's telephone number will be on the patient's phone if he or she would like to reschedule the appointment.

RemindEase accomplishes in seconds what can take hours to do manually and waste expensive talent from your office staff. Minimized no-shows equal greater revenue for your office and your office will operate at peak efficiency. Also, RemindEase can increase appointment volume by reminding patients about recommended visits and avoiding lost revenue from missed appointments. The cost of ownership is minimized because of higher appointment ratio, no hardware cost and no software cost. This service is fully HIPAA compliant and simple to implement in just a few hours.

Save When You Order: Anyone ordering RemindEase through the Now You Know website will receive a 20% discount. Let RemindEase help you maximize you efficiency, utilization and revenue by minimizing lost revenue from missed appointments.

To order, or for more information and a YouTube video on how this works click here

Coalition for the Advancement of Chiropractic Weighs in on CCE

The Coalition for the Advancement of Chiropractic, composed of concerned chiropractors, chiropractic organizations, and students, continues to grow in both numbers and action related to their opposition to the current direction of the CCE. In December of 2011 in Arlington, the U.S. Department of Education’s (USDE) National Advisory Committee on Institutional Quality and Integrity (NACIQI) found the CCE to be in violation (non-compliance) with over 40 of the USDE ‘s Criteria for Recognition. At stake for the CCE was the renewal of their recognition status. They were given a period of twelve months to bring the violations into compliance.

While all the violations need to be addressed, a primary concern of the Coalition is the CCE’s non-compliance with Section 602.13 of the Secretary’s Recommendations to the Department of Education which states that the CCE should be able to... “demonstrate wide acceptance of its standards, policies, procedures and decisions, and to address how its standards advance quality in chiropractic care.”

According to the Coalition, "To be in compliance with this would imply that the CCE would be representative of the entire chiropractic community as opposed to acting like a trade organization promoting only one viewpoint within the profession, a viewpoint that is becoming increasingly medicalized". However, in a subsequent turn of events, the CCE was able to procure a letter from the Department of Education rescinding CCE’s responsibility to be in compliance with Section 602.13. Responding to this apparent victory for the CCE, the Coalition observes that, “Taking on the cartel is essential if we expect to have a viable future as a profession. That future can’t be won without a struggle and those fighting for it should expect the cartel to continue to use its power and influence to maintain control. Meanwhile we have demonstrated that its domination is not absolute and that the cartel is vulnerable.” 

In their release the Coalition states, "The Coalition for the Advancement of Chiropractic is calling for reform of the CCE. Reform that does not amount to a few changes which are merely window dressing but to substantial changes which result in an accepted level of transparency in all their operations, opportunities for new leadership and clear support for the multitude within the profession who are working hard to ensure that future generations will have access to periodic, safe, competent spinal examinations and adjustments of any vertebral subluxations they may have. In order for that to be our future, students need a chiropractic education that is relevant to vertebral subluxation and reasonably affordable."

In their statement the Coalition urged action by saying, "Each and every chiropractor, chiropractic organization, and chiropractic student has a voice in the future of our profession, but your voice must be heard. Join the Coalition for the Advancement of Chiropractic and let your voice be heard. Log onto and stand up for the future of chiropractic. Give us your input, join one or more of the organizations that are part of the Coalition, and commit to getting involved in the direction the chiropractic profession will take in this crucial year."

NYK Introduces Marketing Expert to Their Team

Now You  Know's philosophy has always been to invest in our company and to provide – you - our subscribers, with the best possible Chiropractic Solutions to promote your business and help it grow.

Recently, we announced that Now You Know has created a comprehensive SEO Program that is proving to be so successful that we decided to add a new member to our team.

I’d like to introduce Bill Giller. While Bill is a Nebraska boy he’s also a sales & marketing veteran from the Internet industry. Bill has participated on the management teams of four different start-ups, three of which were sold or went public (IPO). We’re excited to have Bill on board and would encourage all of you to reach out to Bill for any help on your SEO strategies or any other marketing needs you may have.

Bill can be reached at;, 800-695-8937 x1015 or 678-895-8305 cell.

Don’t be surprised if Bill reaches out to you sometime soon!

Thanks for your continued support; we have many other tools in the pipeline about to be announced all for the promotion of your business.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites:

NYK ADJUSTable Websites artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an individual reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works, as we use it ourselves.

Chiropractic News Service, "CNS":

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to stream credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you.

Chiropractic Depot:  

Chiropractic Depot brings education and income together on your website. Selling healthy products without having to carry inventory has never been easier. Chiropractic Depot is a storefront in your NYK website where patients and visitors can go to purchase a large variety of health, wellness, and fitness products. You do not have to carry inventory or worry about payment and shipping. When someone makes a purchase through your site, you get a commission for the sale. With Chiropractic Depot, you can bring healthy products to your patients and your community. Educate website visitors about chiropractic while earning a passive income.

Professional SEO Now Available at a Fraction of the Cost

Now You Know is now offering the next level of professional Search Engine Optimization, previously only available to the businesses with lots of marketing dollars, but now at a price that fits almost every budget. For those who desire to take it up a few more notches, this could be your ticket.

This service will help raise your rankings with the Search Engines, allowing you to target potential new patients in your local area. The program is a great opportunity to invest in your website, the 24/7/365 face of your practice, where people can go anytime to find out more about what you do.

Now You Know Inc.©
PO Box 2210, Marietta,
GA 30061-2210