November 1, 2012

In This Issue:

Now You Know Introduces "Gen3 ADJUSTable Websites",
The Most Advanced Websites in Chiropractic!

Now You Know introduces the most advanced websites in chiropractic with the release of the third generation of ADJUSTable websites known as "Gen3".

The Gen3 ADJUSTable websites takes versatility and customization to the next level with the ability to select not just the theme, but then to move components around on that theme and even add modules for specific content or function.

Want to have a website with 2 columns, or maybe one with 3?  Want your Facebook module on the top right, or bottom left. Want to add a translator allowing your website to be translated into almost any language? All this and much more is easy with the Gen3 series.

In addition to the ability to design a unique site that expresses the individuality of your office, the Gen3 ADJUSTable websites now offer new themes and color schemes that will take your breath away. 

The Gen3 ADJUSTable websites are not just another pretty face.  These sites are search engine optimized wizards packed with life changing content designed to stimulate and enhance referrals into the chiropractic offices that feature these unique beauties. It's no wonder that some of the busiest, most successful offices in chiropractic utilize Now You Know services.

Want to have a peek at some of these new Gen3 ADJUSTable websites in action? Select from the sample list below:

Braile Chiropractic -
Drobbin Chiropractic -
God's Love Chiropractic -
Matlock Chiropractic -
Midtown Family Wellness -
Cordero Family Chiropractic -
Planet Chiropractic -
Roses Life Chiropractic -
Port Orange Family Chiropractic Center -

New Start-up Pricing on NYK Services

As if making the new Gen3 ADJUSTable websites the best wasn't enough, NYK is now offering these amazing sites at the affordable start-up fee of only $99.00.  Then the monthly service is only $49.95 per month.  Nowhere else in chiropractic is such highly acclaimed educational material available at such an affordable price. 

But that's not all!  Every NYK website also comes with the CNS (Chiropractic News Service) at no extra charge. This adds the perfect in-office education as a complement to your Gen3 ADJUSTable website. Not only is it the best educational package in chiropractic, it is also the best value!

For those who want to step up to the next level and add the outreach of the most talked about, (by patients, and that's who counts), documented Real-News email newsletter and ecards, NYK's Premium Packages give you everything you need to make an impact in your practice and your community. Now the Premium Packages start-up fees have been reduced by half, so you can start with the top of the line for $199, and your choice of packages at either $89.90 or $99.85 per month after your initial investment.

Chiropractic Colleges Leadership Changes in 6 US Schools

Currently no less than 6 US Chiropractic Colleges have changed, are in the process of changing, or will in the near future change their leadership.  The list of schools included in this changing of the guard include Life Chiropractic College West , Sherman College, Parker Chiropractic College, Logan Chiropractic College, Northwestern Health Science University, and  National University of Health Sciences. 

It is expected that Sherman College will announce their selection of a new president this week, if at the reading of this, the announcement has not yet been made. Dr. Brian Kelly was named as Dr. Gerry Clum's replacement at Life West a little over a year ago.

The outgoing list of presidents reads like a who's-who in chiropractic and includes, Dr. Gerry Clum (Life West), Dr. Fabrizio Mancini (Parker), Dr. James Winterstein (National), Dr. Mark Zeigler (Northwestern), Dr. George Goodman (Logan), and Dr. Jon Schwartzbauer (Sherman).

All these changes come in the midst of concerns over chiropractic education stemming from the CCE recent Standards changes and ongoing additional changes in chiropractic educational accreditation. How these leadership changes will alter the future of the chiropractic profession remains to be seen.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

Gen3 ADJUSTable Websites:

NYK Gen3 ADJUSTable Websites artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an individual reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works, as we use it ourselves.

Chiropractic News Service, "CNS":

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to stream credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you.

Chiropractic Depot:  

Chiropractic Depot brings education and income together on your website. Selling healthy products without having to carry inventory has never been easier. Chiropractic Depot is a storefront in your NYK website where patients and visitors can go to purchase a large variety of health, wellness, and fitness products. You do not have to carry inventory or worry about payment and shipping. When someone makes a purchase through your site, you get a commission for the sale. With Chiropractic Depot, you can bring healthy products to your patients and your community. Educate website visitors about chiropractic while earning a passive income.

Professional SEO Now Available at a Fraction of the Cost

Now You Know is now offering the next level of professional Search Engine Optimization, previously only available to the businesses with lots of marketing dollars, but now at a price that fits almost every budget. For those who desire to take it up a few more notches, this could be your ticket.

This service will help raise your rankings with the Search Engines, allowing you to target potential new patients in your local area. The program is a great opportunity to invest in your website, the 24/7/365 face of your practice, where people can go anytime to find out more about what you do.

Now You Know Inc.©
PO Box 2210, Marietta,
GA 30061-2210