September 2012

In This Issue:

The Best Keeps Getting Better, and More Affordable

Now You Know has responded to the realities of today's economy by reducing the initial start-up fee for NYK services. These new start-up fees make it easier than ever to get the best educational services in chiropractic. Here are the new one-time startup fees:

ADJUSTable Website Service or Real-News email newsletter: $99.00
Premium & Premium Plus Packages:  $199.00

See our new ad in Today's Chiropractic Lifestyle magazine

Now You Know services are the most advanced and effective educational services available in chiropractic. Starting at only $49.95 per month, NYK services are also affordable for everyone's budget.  Visit our website at and see why some of  the most successful chiropractic offices use Now You Know to educate their practice and their community, while growing their practices. 

ACA Officially Supports New Mexico’s Fight for Drug Rights

The headline above comes from a September 14, 2012, article in The Chronicle of Chiropractic, by the Foundation for Vertebral Subluxation. The article (link to article here) documents that the American Chiropractic Association has filed an Amicus Brief in support of the New Mexico Board of Chiropractic, that is appealing its court loss on drugs in chiropractic.

The ACA Amicus Brief, (link here to copy of brief) contains the following:  "The ACA seeks to file an Amicus Curiae Brief with the Court in order to outline the education, training and experience of Doctors of Chiropractic and how that education, training and experience supports allowing Doctors of Chiropractic, working in their own communities and States through their respective state legislatures and regulatory agencies, to determine their scope of practice."

While never mentioning drugs, the ACA's brief supports the New Mexico Board of Chiropractic attempt to overturn the courts ruling which prevents drugs from being part of the practice of chiropractic. Click here to read the ICA press release on original court ruling.

As a result of the ACA's actions, sources report that several prominent ACA current and former officials have resigned from the ACA in protest. The ACA attempts to explain their actions in a release on their website. Here is a link to that release.

What Are Your Patients Reading?

Now You Know understands that good quality educational material translates into excited patients who make more referrals. For this reason we go the extra mile to put together the latest and most credible articles on chiropractic and health. The article below is a reprint from the Now You Know Real-News Email Newsletter that was sent to over a quarter of a million chiropractic patients. We offer this to the profession as a sample of what your patients could be reading.

Healthcare System Wasted $750 Billion a Year

A headline from a story on September 6, 2012, in USA Today reports that three years ago the US health care industry wasted 30 cents of every dollar spent on healthcare. The article is based on a release the same day by the Institute of Medicine. The release and the USA Today article reporting on it note that $750 billion in healthcare spending was wasted in 2009.

The Institute of Medicine reports on the magnitude of the problem in their release by stating, "The costs of the system's current inefficiency underscore the urgent need for a systemwide transformation. The committee calculated that about 30 percent of health spending in 2009 -- roughly $750 billion -- was wasted on unnecessary services, excessive administrative costs, fraud, and other problems. Moreover, inefficiencies cause needless suffering. By one estimate, roughly 75,000 deaths might have been averted in 2005 if every state had delivered care at the quality level of the best performing state."

The report further stated, "Health care costs have increased at a greater rate than the economy as a whole for 31 of the past 40 years. Most payment systems emphasize volume over quality and value by reimbursing providers for individual procedures and tests rather than paying a flat rate or reimbursing based on patients' outcomes."

Report author Dr. Mark Smith, a former expert adviser to President Clinton's Task Force on National Health Care Reform and president of the Oakland-based California HealthCare Foundation, commented in the USA Today article, "I was surprised at how much waste there seems to be. We’re spending money in ways that don’t seem to improve people’s health." Smith continued, "The threats to Americans' health and economic security are clear and compelling, and it's time to get all hands on deck. Our health care system lags in its ability to adapt, affordably meet patients' needs and consistently achieve better outcomes."

Julielynn Wong, M.D., author of the USA Today article and ABC News Medical Unit, puts the problem in perspective by saying, "The report, released today by the Institute of Medicine, suggested the money squandered on services that failed to improve Americans' health could have provided health insurance for more than 150 million workers or covered the salaries of all of the nation’s first responders for more than 12 years."

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites:

NYK ADJUSTable Websites artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

A website is also an individual reflection of you and your practice. With this in mind, we do not offer a cookie-cutter experience. We deliver a website that allows you to instantly change the theme and colors, as well as giving you full control over your personal content.

Perhaps the most important part of any website is the ability to stimulate referrals by the quality of the content. This is where NYK stands apart. The content that comes with a NYK ADJUSTable Website is effective, documented, and targeted to stimulate chiropractic referrals. Being chiropractors, we know what works, as we use it ourselves.

Chiropractic News Service, "CNS":

Reinforcing the chiropractic message on every patient visit has never been easier. The CNS utilizes a flat screen TV to turn your patients into chiropractic encyclopedias and increase their effectiveness in making referrals. The CNS also allows you to put your messages, announcements, and pictures right where your patients will see them.

At just $39.95 per month, the CNS is the most affordable way to stream credible chiropractic information directly into your office. This service is available as a stand-alone subscription, or is automatically included with a NYK website.

Today, most banks play financial news in their lobby. Most airport terminals play airport news. Department stores play shopping news at their checkout lines. Now, you can have credible chiropractic news and information continually playing in your waiting room. With the CNS, you may want to change the name of your waiting room to your Education Room.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


We push technology to the limit with online chiropractic pamphlets, cards, and office letters for your unlimited use. Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you.

Chiropractic Depot:  

Chiropractic Depot brings education and income together on your website. Selling healthy products without having to carry inventory has never been easier. Chiropractic Depot is a storefront in your NYK website where patients and visitors can go to purchase a large variety of health, wellness, and fitness products. You do not have to carry inventory or worry about payment and shipping. When someone makes a purchase through your site, you get a commission for the sale. With Chiropractic Depot, you can bring healthy products to your patients and your community. Educate website visitors about chiropractic while earning a passive income.

Professional SEO Now Available at a Fraction of the Cost

Now You Know is now offering the next level of professional Search Engine Optimization, previously only available to the businesses with lots of marketing dollars, but now at a price that fits almost every budget. For those who desire to take it up a few more notches, this could be your ticket.

This service will help raise your rankings with the Search Engines, allowing you to target potential new patients in your local area. The program is a great opportunity to invest in your website, the 24/7/365 face of your practice, where people can go anytime to find out more about what you do.

Now You Know Inc.©
PO Box 2210, Marietta,
GA 30061-2210