In This Issue:
On Tuesday, November 13, 2012, Sherman College named its new president, Edwin Cordero, D.C., to be the fifth president in the college's history. The following release comes from the Sherman College website.
Sherman College Board Names President
We at Now You Know wish Dr. Cordero success in his new leadership role. He is a NYK subscriber for his clinic website, he is a strong leader and has spoken on many of the same platforms as we have over the years. We know he has what it takes to lead Sherman into a bright future.
It has only been a few weeks since Now You Know introduced the most advanced ADJUSTable websites in chiropractic. The response has been tremendous to the new "Generation 3", the most advanced websites in chiropractic.
The Gen3 ADJUSTable websites offer versatility and customization at a level not seen before in chiropractic. This new design gives you the ability to select not just the theme, but then to move components around on that theme, and even add modules for specific content or function.The Gen3 allows you to create a website with either one, two, or three columns. You can do things like add your Facebook module on the top right, or the bottom left. You can add a translator allowing your website to be translated into almost any language. All this and much more is easy with the Gen3 series.
Now You Know Gen3 ADJUSTable websites give you the ability to design a unique site that expresses the individuality of your office. The Gen3 ADJUSTable websites offer new themes and color schemes that will take your breath away.The Gen3 ADJUSTable websites are not just another pretty face. These sites are search engine optimized, patient magnets packed with life changing content designed to stimulate and enhance referrals into the chiropractic offices that feature these unique beauties. It's no wonder that some of the busiest, most successful offices in chiropractic utilize Now You Know services.
Want to have a peek at some of these new Gen3 ADJUSTable websites in action? Select from the sample list below:
Once again, with Thanksgiving approaching we reflect back on all the many blessings we have been given and try to come up with some words to express our gratitude. This year, in addition to many other reasons to be thankful, Dr. BJ Harman and myself are extremely thankful as, we both became first time grandfathers, within a just few days of each other.
When Thanksgiving day arrives, we overindulge in a culinary feast, we move from food, to football, to dessert, coffee and stories. (There may be a nap in between the food and the football depending on how much we have eaten.) Shortly after the holiday, our attention turns quickly to shopping for presents, and the upcoming holiday a month away.
One of the things we rarely think of giving thanks for is the struggle of being in this profession of chiropractic. When you think about it, being in chiropractic is not a smart move if you are looking for an easy life of least resistance.
Think about it. We are a part of a profession that is not part of the accepted method of healthcare. We are not well funded, as we do not have a multi-billion drug industry financing us. The pharmaceutical industry spends about 3 times more each year on promotion than chiropractic collects as a profession. We have to go out and educate people in all sorts of ways just to get them to understand and want our services. Our best educational institutions are smaller, and gross less money than most neighborhood hospitals.
With this massive overmatching, it is a pure miracle that we are still in existence. And here lies the reason that we should be very thankful. It has truly been a miracle that chiropractic has survived 117 years. We have survived because we have the one thing that our opposition is lacking. We have the truth. It is this truth that refuses to die even the face of overwhelming odds and finance. It is the truth of chiropractic, and the innate ability of the body to heal itself, that has allowed us to continue to serve a sick and suffering humanity.
So in my humble opinion, it is more important that we be thankful for the challenges of being in chiropractic than for the rewards we enjoy. For we get to work with truth and miracles every day. What other profession can say that?
We Are Chiropractors! We know what it takes to run a successful practice. We know what kind of education is effective to communicate chiropractic to your practice members and to the public at large. We did not start off as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help you better spread the message of chiropractic. From our innovative Adjustable Websites, to our FREE in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. We don't try to sell services to chiropractors. We develop services and features we need in our office. Then we offer them to the chiropractic profession. We know what works! NO CONTRACTS! You simply subscribe to our service and pay by the quarter. We have to continually earn your business.