August 5, 2013

In This Issue:

Philosophy on the Farm September 14, 2013 - Featuring Cordero & Schiffman

Mark your calendar for September 14, 2013, 6 PM, for Philosophy on the Farm. It's once again time for this once-a-year special event, held outside in the open air, where some of our profession's greats share their love and understanding for chiropractic.

Click here for printable flyer for Philosophy on the Farm

This year two dynamic leaders, Dr. Ed Cordero and Dr. Rob Schiffman, will inspire and enlighten with their passion and love for chiropractic. Dr. Edwin Cordero began his tenure as the fifth president of Sherman College of Chiropractic on January 1, 2013. He is passionate about inspiring, motivating, and leading future chiropractors to a better understanding of the principles of chiropractic so they can make a positive impact in the communities they will serve around the world.

Dr. Rob Schiffman runs the largest chiropractic practice in the history of our profession having seen nearly 4000 visits per week AS A SOLO PRACTITIONER !  Additionally, Dr. Schiffman is the founder of "Reach The World Chiropractic", a seminar and coaching program that has mentored some of the largest, most successful practices in the world.

Once a year in Georgia, chiropractic philosophy is combined with an appreciation for the outdoors and the love of animals.  This is an outdoor event. This means you need to bring your own folding chairs, tables, and bug spray. For a complete list of what you should bring, and how you should be prepared, please visit the website for this event at

How did Philosophy on the Farm get started? Years ago in Florida, we started a yearly philosophy event called Philosophy on the Beach. These events were held on our ocean-front property in Cocoa Beach, Florida, and included legends in chiropractic such as Dr. Fred Barge, Dr. Galen Price, Dr. Verne Pierce, Dr. Ian Grassam, and many more. Hundreds of DC's and students would show up to these beach-side events for a day of fellowship and fun.

When our family relocated to Georgia, we decided to bring this same spirit to our farm. Thus, Philosophy on the Farm was born. This year's event is co-sponsored by the Georgia Council of Chiropractic. The event is FREE.  However, donations will be accepted to offset the costs.

New Larger Video Format for CNS - Chiropractic News Service

The CNS 2.0 now introduces new formats that include a larger video area for your YouTube® selected videos. This new format allows for larger viewing area that brings your collection of YouTube® videos to life in your office. Chiropractic education delivered via YouTube® videos at a very affordable fee makes this a must have for your chiropracticoffice.

In addition to the new formats, a new section has been added to the user's control panel that allows for easy viewing and selection of suggested videos. Yes, NYK makes this service so easy that you can preview and add YouTube® videos from our recommended video list with just a few clicks of a mouse. You can also add videos that you find on YouTube® that are not on the recommended video list simply by adding the title and URL address to your list. Please click here or on the image above to watch a short video explaining the new CNS formats and how easy it is to select videos to add to your playlist.

New videos are added regularly so it is recommended that CNS subscribers check the Recommended Video Selector regularly from their control panel.

Possibly the best thing about the CNS is how affordable it is to bring all this education right into your office. You can subscribe to the CNS service for only $39.95 per month.  If you are a NYK Website or Premium subscriber, the CNS service is already included with your service FREE of charge.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We did not start as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help chiropractors better spread the message of chiropractic. From our innovative Adjustable Websites, to our in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites - Generation 3

NYK ADJUSTable Websites Gen 3 artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

Please view the video above to learn about our services.

Chiropractic News Service 2.0, "CNS 2.0":

The New CNS 2.0 utilizes a flat screen TV to turn your waiting room into an education room. Choose between YouTube® videos from a list  you create, or play educational articles from our database of hundreds of documented health and wellness articles.

The CNS 2.0 also allows you to put your messages, announcements, and pictures right where your patients will see them along with three days of your local weather.

This service is available to everyone as a stand-alone subscription for just $39.95 per month, or is automatically included with a NYK website. Click on the image for more information on this service.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS  email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual, or bulk online ecards, and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you. Click on the image for more information on Echiropractic.

Professional SEO Now Available at a Fraction of the Cost

Now You Know offers the next level of professional Search Engine Optimization. This corporate level of SEO is now at a price that fits every budget. For those who desire to take it up a few more notches, this could be your ticket.

This service will raise your rankings with the Search Engines, allowing you to target potential new patients in your local area.

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Marietta, GA 30061-2210