In This Issue:
On Tuesday, February 12th at 2:00 PM (EST), I will be the guest speaker on the "Thrill 30" call hosted by David Fletcher, D.C., Chairman & Chief Clinical Officer, CLA / CWA. The title of the call is "How To Increase Your New Patient Base With Internet Marketing & SEO."
There is a mountain of misinformation out there concerning the best ways to use the Internet to market and grow your practice. In this 30 minutes, I will cut through the noise and give you the truth of what you need to know. Below is the advertisement for the program. You can click here, or on the image below to register for this free call.
In this program, we will explore the truth about internet marketing and how you can attract new patients with simple, easy to execute solutions. Cut through the haze & hype, learn what really works, understand the value of Search Engine Optimization (SEO).
I am in practice just like you, so I use this information myself. Now You Know hosts the websites for some of the largest, most successful practices, so we know what works. We use this experience to make sure we are giving chiropractors what they need to grow. This is why we can confidently say "For Chiropractors, By Chiropractors." I hope you can all be on the call.
Now You Know ADJUSTable websites come with the ability to have multiple blogs on your website. Many people want them, only to later not know what to write. So, I thought that I might share with you how we use them, which may just give you some useful tips on how you can use the blog on your website.
On my www.brailechiropractic.com website, I have 4 blogs that I maintain. They are titled, "Healthy News & Views", "Our Patients Speak", "Wall of Honor", and "Faith and Health." To each of them, I add writings and miscellaneous posts where I can express, vent, or share about things I am concerned with.
The "Healthy News & Views" blog is mainly for venting and sharing my personal thoughts and views on issues in healthcare. This would be a perfect location to place those interesting posts on health and chiropractic that you get from Facebook. And since you can "share" your posts directly from the NYK blog to social media, you can drive people back to your website from a blog post.
In my office, we have a referral board where my receptionist places the names of those who referred people to our office. We call this our "Wall of Honor". She then uses her considerable artistic ability to draw elaborate cartoons underneath the list of names. To save these whiteboard works of art, I take a picture and then post the pictures on the "Wall of Honor" blog.
The "Faith and Health" blog is where I share my personal feelings of faith, and how they contribute to my understanding of health.
Our testimonial blog, is called "Our Patients Speak". This is something every office should have. This blog is where we post our written testimonials with images from our patients. (Make sure you have a signed authorization to do this from your patients.)
Blogs help you share, and educate. They are an easy and relatively quick way to add content to your website, which also helps with your search engine ranking. But if you see them as an expression of your feelings, they can actually be quite fun.
Since you can now play YouTube® Videos in your office with the CNS 2.0, we thought it would be helpful to review videos each month and provide a recommended list. NYK Website and CNS subscribers can then add these to their video playlist to play in their office on their CNS
If you know of YouTube® videos that you would like us to review and consider recommending, please email the the URL to firstname.lastname@example.org.
We Are Chiropractors! We know what it takes to run a successful practice. We did not start as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help chiropractors better spread the message of chiropractic. From our innovative Adjustable Websites, to our in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. NO CONTRACTS! You simply subscribe to our service and pay by the quarter. We have to continually earn your business.