January 2013

In This Issue:

Increase Your New Patient Base With Internet Marketing & SEO - FREE CALL

On Tuesday, February 12th at 2:00 PM (EST), I will be the guest speaker on the "Thrill 30" call hosted by David Fletcher, D.C., Chairman & Chief Clinical Officer, CLA / CWA. The title of the call is "How To Increase Your New Patient Base With Internet Marketing & SEO." 

There is a mountain of misinformation out there concerning the best ways to use the Internet to market and grow your practice.  In this 30 minutes, I will cut through the noise and give you the truth of what you need to know. Below is the advertisement for the program. You can click here, or on the image below to register for this free call.

Thrill 30 call with Dr Bobby Braile

In this program, we will explore the truth about internet marketing and how you can attract new patients with simple, easy to execute solutions. Cut through the haze & hype, learn what really works, understand the value of Search Engine Optimization (SEO).

I am in practice just like you, so I use this information myself.  Now You Know hosts the websites for some of the largest, most successful practices, so we know what works. We use this experience to make sure we are giving chiropractors what they need to grow.  This is why we can confidently say "For Chiropractors, By Chiropractors."  I hope you can all be on the call.

Blogs on Your Website

Now You Know ADJUSTable websites come with the ability to have multiple blogs on your website.  Many people want them, only to later not know what to write.  So, I thought that I might share with you how we use them, which may just give you some useful tips on how you can use the blog on your website.

Now You Know Chiropractic Website BlogsOn my www.brailechiropractic.com website, I have 4 blogs that I maintain.  They are titled, "Healthy News & Views", "Our Patients Speak", "Wall of Honor", and "Faith and Health."  To each of them, I add writings and miscellaneous posts where I can express, vent, or share about things I am concerned with.

The "Healthy News & Views" blog is mainly for venting and sharing my personal thoughts and views on issues in healthcare. This would be a perfect location to place those interesting posts on health and chiropractic that you get from Facebook.  And since you can "share" your posts directly from the NYK blog to social media, you can drive people back to your website from a blog post.

In my office, we have a referral board where my receptionist places the names of those who referred people to our office. We call this our "Wall of Honor".  She then uses her considerable artistic ability to draw elaborate cartoons underneath the list of names. To save these whiteboard works of art, I take a picture and then post the pictures on the "Wall of Honor"  blog.

The "Faith and Health" blog is where I share my personal feelings of faith, and how they contribute to my understanding of health.

Our testimonial blog, is called "Our Patients Speak".  This is something every office should have.  This blog is where we post our written testimonials with images from our patients. (Make sure you have a signed authorization to do this from your patients.)

Blogs help you share, and educate. They are an easy and relatively quick way to add content to your website, which also helps with your search engine ranking. But if you see them as an expression of your feelings, they can actually be quite fun.

Chiropractic News ServiceCNS YouTube® Video Review
Videos for the Chiropractic Office

Since you can now play YouTube® Videos in your office with the CNS 2.0, we thought it would be helpful to review videos each month and provide a recommended list. NYK Website and CNS subscribers can then add these to their video playlist to play in their office on their CNS

Title URL
Chiropractic care at Cancer Treatment Centers http://youtu.be/0ssW0csCtPQ
This video interview talks about how chiropractic has been integrated into the Cancer Treatment Centers of America.
Jerry Rice for Chiropractic http://youtu.be/_CAsGNlQEnI
This video by the Foundation for Chiropractic Progress features NFL Hall of Famer Jerry Rice giving his chiropractic endorsement.
Chiropractor Jack LaLanne on FOX 4 News http://youtu.be/4HHdg2txnVs
Many people do not know that the late Jack LaLanne was a chiropractor.  In this Fox 5 interview Jack discusses his career and chiropractic.
A Chiropractic Miracle An Amazing Story reported on St Louis TV News http://youtu.be/TAwsiLMGfRc
Local St Louis NBC News reports on a miraculous chiropractic story helping a young girl.
Chiropractic in Pregnancy for Safer Births from ICPA http://youtu.be/AKc5LyijLDU
Dr. Jeanne Ohm, Executive Director of the International Chiropractic Pediatric Association, discusses the importance of chiropractic care during pregnancy and for infants.
Military Heroes and Chiropractic PSA http://youtu.be/v7DnL4LqCCw
The Foundation for Chiropractic Progress created this public service announcement highlighting how chiropractic helps US military heroes.

If you know of YouTube® videos that you would like us to review and consider recommending, please email the the URL to bbraile@nowyouknow.net.

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We did not start as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help chiropractors better spread the message of chiropractic. From our innovative Adjustable Websites, to our in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. NO CONTRACTS!  You simply subscribe to our service and pay by the quarter. We have to continually earn your business.

ADJUSTable Websites - Generation 3

NYK ADJUSTable Websites Gen 3 artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice.

Please view the video above to learn about our services.

Chiropractic News Service 2.0, "CNS 2.0":

The New CNS 2.0 utilizes a flat screen TV to turn your waiting room into an education room. Choose between YouTube® videos from a list  you create, or play educational articles from our database of hundreds of documented health and wellness articles.

The CNS 2.0 also allows you to put your messages, announcements, and pictures right where your patients will see them along with three days of your local weather.

This service is available to everyone as a stand-alone subscription for just $39.95 per month, or is automatically included with a NYK website. Click on the image for more information on this service.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS  email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual, or bulk online ecards, and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you. Click on the image for more information on Echiropractic.

Professional SEO Now Available at a Fraction of the Cost

Now You Know offers the next level of professional Search Engine Optimization. This corporate level of SEO is now at a price that fits every budget. For those who desire to take it up a few more notches, this could be your ticket.

This service will raise your rankings with the Search Engines, allowing you to target potential new patients in your local area.

Now You Know Inc.©
PO Box 2210
Marietta, GA 30061-2210