In This Issue:
Subluxation Awareness Campaign Gaining Momentum
The Subluxation Awareness
gaining momentum and this year should be the best yet.
Subluxation Awareness was started by the Georgia Council
of Chiropractic and involved several aspects. One of the
highlights was when the Governor of Georgia, the Hon.
Nathan Deal, signed a proclamation declaring September to
be "Subluxation Awareness Month."
This year, the Georgia governor is
expected to sign the proclamation again. In addition,
several other chiropractic state organizations are also working on getting their
governors to sign similar proclamations. Florida, Pennsylvania, Connecticut and several other
states report progress on getting the proclamation for
Subluxation Awareness Month signed by their states'
A website has been
donated and set up by Now You Know for information and
reporting on the progress of the Subluxation Awareness
Campaign. The site can be found at:
Many chiropractors have
asked how they can get their state involved in
Subluxation Awareness. Here are several steps.
- Get your state
chiropractic association to endorse the subluxation
awareness campaign. It costs them nothing, but
will help in their mission to educate the public.
- Preferably as a group,
approach your state governor's office and ask about
having the governor sign a health education
proclamation. A staff member will probably fill
you in on the steps needed in your state.
- Show the staff person or the
governor the proclamation signed by the
Georgia governor as well as the generic one created by
the Subluxation Awareness Foundation. Both can be
found on the website.
- Ask if you can have a
group of chiropractors take a picture with the
governor along with the signed proclamation. Explain
that this will be used in public press releases as
well as in your state publication, and copies will be
displayed in hundreds (or thousands) of chiropractic
office across the state.
When you are successful,
please send pictures and a story to us so that we may
add that information and a copy of your state's
proclamation to the Subluxation Awareness Website. This
is a great opportunity to educate the public on the
dangers of nerve interference as well as the benefits of
living a subluxation-free life.
What are your Patients Reading?
As chiropractors, we believe
in quality information for our NYK Real-News email
newsletters and our ADJUSTable websites. The articles
that we release are intended for our own patients as
well as our subscriber's patients. Relevant, well
written, timely and sourced content builds respect and
credibility. Quality content influences and motivates
your patients which increases their desire to make referrals.
Your patient's referrals translate into more new patients for your office.
Below is an article that was
included in this past month's NYK Real-News email
newsletter, and now also appears on all the NYK
subscribers websites. This article represents just one
of six that were in this latest edition. When it comes
to referral stimulation and patient retention, it is
all about the quality of the content.
More US Babies Die on Their First
Day Than in 68 Other Countries, Report Shows
The above headline comes
from an NBC News story on May 7, 2013. The story, and
several more in other news outlets, is based on a
report released April 30, 2013 titled "Surviving the
First Day", by the organization, Save the Children.
The study shows that the United States ranks 68th in
the world for infant survival beyond the first day.
This places the US last among industrialized nations,
and behind such countries as Cuba, Egypt and Mexico.
The report shows that in the US three
babies die in their first day for every 1000 born.
Page 55 of the report states it clearly by saying,
"The United States has the highest first-day death
rate in the industrialized world. An estimated 11,300
newborn babies die each year in the United States on
the day they are born. This is 50 percent more
first-day deaths than all other industrialized
The US spends more on
healthcare than any other nation. The US also uses a
very high rate of medical intervention in child birth
with a national cesarean birth rate of over 32
percent. In some hospitals the cesarean rate is almost
An article in Consumer
News on May 8, 2013 questions medical intervention in
childbirth in the US. The article starts off by
saying, "Pregnant women often undergo medical
procedures and invasive interventions, including
induced labors and cesarean sections, without fully
understanding the risks or being involved in making
decisions about their care."
According to the findings
of a major new survey conducted by Childbirth
Connection, a nonprofit organization that focuses on
maternity care, many procedures are unnecessary and
carry risks the expecting mother may not be aware of.
Maureen Corry, M.P.H., executive director of
Childbirth Connection stated, "Our survey suggests
that pregnant women need to take a more active role to
make sure they get the care that is best for
themselves and their babies. They need access to
trustworthy information about the benefits and harms
of interventions, to educate themselves, and be their
The Surviving the First
Day report notes that the US has a very high rate of
premature births, which they feel contributes to the
high death rate. The report notes, "Many babies in the
United States are born too early. The U.S. preterm
birth rate (1 in 8 births) is one of the highest in
the industrialized world (second only to Cyprus). In
fact, 130 countries from all across the world have
lower preterm birth rates than the United States. The
U.S. prematurity rate is twice that of Finland, Japan,
Norway and Sweden. The United States has over half a
million preterm births each year – the sixth largest
number in the world (after India, China, Nigeria,
Pakistan and Indonesia)." The report continues,
"According to the latest estimates, complications of
preterm birth are the direct cause of 35 percent of
all newborn deaths in the U.S., making preterm birth
the number one killer of newborns."
The report also points out
that the US has a high rate of adolescents giving
birth. "The United States also has the highest
adolescent birth rate of any industrialized country.
Teenage mothers in the U.S. tend to be poorer, less
educated, and receive less prenatal care than older
for your Chiropractic Office
YouTube® videos have
quickly become one of the most effective and dramatic
ways to educate patients in your office about
chiropractic. With Now You Know's CNS 2.0, you can
switch between playing YouTube® videos or articles from
the archive on your website to better educate your
patients. To help you select videos for your CNS player,
we thought it would be helpful to review videos each
month and provide a recommended list. NYK Website and
CNS subscribers can then add these to their CNS video
playlist to play in their office on their CNS.
The CNS is available as a
stand-alone product through Now You Know whether you are
a Now You Know subscriber or not! There are no start-up
charges and the cost is a very reasonable $39.95 per
month with NO contracts. An even better deal is that the
CNS is included at NO additional charge to all Now You
Know website and premium subscribers. Please call us at
1-800-695-8937 if you have any questions about the
Chiropractic News Service.
Chiropractic and Attention Deficit Hyperactivity
This is a TV News story
about chiropractic helping with ADHD. Positive
press never hurts if it is about chiropractic.
effects Subluxation explained with lights
This is a new twist on
the old standard explanation of power off - power on
using a light bulb. This one uses three lights to
show how subluxations have different effects on
different parts of the body.
School House Rock - The Nervous System
This video is not about
chiropractic. But it should be! This video designed
mainly for children to show them the importance of
the nervous system. This makes telling our
chiropractic story easy.
for the Children of the World
This music video uses
images, videos, and music in a collage that excites
the viewer about a better world through
chiropractic. This may get them dancing in your
the TIC 2011 - Lee Thomas
I wish all chiropractic
students could say it this well. I wish all
chiropractors could tell the story this well. This
young man can really tell it like they can
of the Chiropractor
Sometimes we have to
laugh at ourselves. This video comes from the TV
show, "Who's Line Is It, Anyway?" In this clip, the
cast is asked to perform, "Songs of the
If you know of YouTube® videos
that you would like us to review and consider
recommending, please email the the URL to
The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News