November 2013 - Happy Thanksgiving

All of us at Now You Know want to wish you and your chiropractic family
a happy, healthy, and subluxation-free Thanksgiving!

In This Issue:

CCE Agrees to Talks on Restructuring Their Governance

The Council on Chiropractic Education (CCE) has publicly agreed to meetings to discuss concerns over their governance structure. This agreement comes just weeks before the CCE is up for hearings on their own accreditation with the US Department of Education.  For years, the CCE has made moves that drew criticism from the subluxation based portion of the profession which led to numerous groups showing up in Washington testifying against the CCE at their reaccredidation hearings. To many the root of the issues was that a small group with a specific agenda maintained control over the CCE and continued to tailor the rules to ensure their ongoing influence.  This public announcement by CCE could lead to fair representation in the governance of CCE. 

The following is from the release by the International Chiropractors Association.

CCE Agrees to Serious Discussions
On Governance Reform

Senior leaders of the Council on Chiropractic Education (CCE) have extended a public offer to the International Chiropractors Association (ICA) and other Summit Roundtable members to engage in detailed talks on the reform of the CCE’s governance structure in response to ongoing expressions of concern by ICA and other organizations over issues of fairness and representation in the current CCE structure. This offer was first extended at a meeting of the Chiropractic Summit Roundtable in October in Atlanta, Georgia.

The Chiropractic Summit Roundtable is a group that consists of the presidents or their designees from:

The Federation of Chiropractic Licensing Boards (FCLB)
The National Board of Chiropractic Examiners (NBCE)
The International Chiropractors Association (ICA)
The Association of Chiropractic Colleges (ACC)
The Congress of Chiropractic State Associations (COCSA)
The American Chiropractic Association (ACA)
The Council on Chiropractic Education (CCE)

The purpose of this smaller working group is to provide a forum to address potentially divisive and controversial issues outside the 40-plus member organization Summit general meetings.

ICA President Dr. Michael S. McLean and ICA representative to the Summit Steering Committee Dr. Stephen P. Welsh represented ICA at the Round Table recently convened in Atlanta, Georgia. At that meeting, grave concern was expressed not only by the CCE representatives but also other organizations since the temporary re-recognition that was provided by the US Department of Education (USDE) two years ago is up for further consideration in 2013 and that the options for the National Advisory Committee on Institutional Quality and Integrity (NACIQI) to further extend such probation were limited. Thus, there was concern that the NACIQI Committee vote scheduled for Washington DC this coming December was likely to be a straight up or down vote.

“CCE representatives at the recent Atlanta meeting offered to enter into discussions on ICA’s governance concerns, with the participation of the member organizations of the Round Table.” said Dr. McLean. “This offer was accepted at the Summit meeting in Seattle, on November 7, 2013, with numerous Summit organizations publicly voicing their support for such a dialogue. On the basis of this offer, ICA has agreed to enter into reform discussions with the goal being an electoral process more representative of the mainstream of chiropractic.”

Read full ICA Press release here

Chiropractic Summit Unanimously Agrees that Chiropractic is a Drugless Profession

An historic proclamation by all the leading groups and schools in chiropractic was unanimously approved by the participants of the Chiropractic Summit. This statement sets the course that drugs are not part of the practice of chiropractic. This also relegates the small splinter groups that are pushing for drugs to the status of a "fringe element" within the chiropractic profession. 

The following is from an ICA release:

Chiropractic Organizations Unite Behind Public Position on Chiropractic as a Drugless Approach to Health Care

November 21, 2013 -- In an historic and profoundly significant unanimous position statement, the more than 40 organizations that comprise The Chiropractic Summit have adopted a clear and concise public position on chiropractic science and practice as a drug-free approach to health care. At a meeting of the Summit organizations in Seattle, Washington on November 7, 2013, the Summit adopted the following statement:

The drug issue is a non-issue because no chiropractic organization in the Summit promotes the inclusion of prescription drug rights and all chiropractic organizations in the Summit support the drug-free approach to health care.

"This definitive and unequivocal position statement puts to rest any question as to position of all of the credible organizations within the chiropractic profession on the issue of drugs," said ICA President Dr. Michael S. McLean. "This united front will allow the world of chiropractic to move forward with a new focus on the essentials of chiropractic's unique approach to health and healing and stop the divisive and wasteful efforts required to address the drug agenda of a tiny sliver of the profession."

"The unanimously adopted Summit statement has stopped any erosion of chiropractic's positive, clear identity from the issue of drugs and established a firm, positive foundation on which powerful new growth for our profession can be anchored," said Dr. McLean. "ICA is proud of its historic position on drugs and excited that the vital center of the profession, as represented by the Summit, has now come together with us. It is the right thing to do for the chiropractic practitioner, patient and for our national health care system."

CNS YouTube® Video Review
Videos for your Chiropractic Office

YouTube® videos have quickly become one of the most effective and dramatic ways to educate patients in your office about chiropractic. With Now You Know's CNS 2.0, you can switch between playing YouTube® videos or articles from the archive on your website to better educate your patients. To help you select videos for your CNS player, we thought it would be helpful to review videos each month and provide a recommended list. All the videos presented here are available in your CNS Picker located in your NYK Central control area. The picker allows you to simply click on a "+" sign to add a video to your list.

Title URL
Suzanne Humphries MD on Vaccines
Dr Suzanne Humphries, a practicing nephrologists (kidney physician) says the vaccine industry isn't giving people both sides of the story, and parents need to get informed before subjecting their children to vaccines that can potentially cause serious harm or even death.
NBC News Migraine/Headache Relief with Chiropractic
NBC News Migraine/Headache Relief Neck Pain Relief Dr Ryan Alter Delray Beach Florida Orthogonal Chiropractic.
Prescription Drug Side Effects
A montage of several TV prescription drug commercials and their side effects.
Can Chiropractic help allergies?
Eyewitness News does an interview with a chiropractor talking about how chiropractic can help those who suffer with allergies.
Chiropractic and ADHD
A news show does a segment on Chiropractic helping a young girl with ADHD.
Intro to Chiropractic with Dr. John Madeira
This video is geared toward the new patient on their first visit and provides a pure and simple explanation to chiropractic health care. It outlines how a spine becomes unhealthy and why spinal misalignments are serious. In addition it also explains that a healthy spine means a healthier you!

If you know of YouTube® videos that you would like us to review and consider recommending, please email the the URL to

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We did not start as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help chiropractors better spread the message of chiropractic. From our innovative Adjustable Websites, to our in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. NO CONTRACTS!  You simply subscribe to our service and pay monthly. We have to continually earn your business.

ADJUSTable Websites - Generation 3

NYK ADJUSTable Websites Gen 3 artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice. Remember, the CNS 2.0 is automatically included with a NYK website subscription!

Please view the video above to learn about our services.

Chiropractic News Service

The New CNS 2.0 utilizes a flat screen TV to turn your waiting room into an education room. Choose between YouTube® videos from a list  you create, or play educational articles from our database of hundreds of documented health and wellness articles.

Click here or on the image to see a video on the CNS 2.0 in action.

The CNS 2.0 also allows you to put your messages, announcements, and pictures right where your patients will see them along with three days of your local weather.

This service is available to everyone as a stand-alone subscription for just $39.95 per month, or is automatically included with a NYK website. Click on the image for more information on this service.

REAL-NEWS Email Newsletter

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS  email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual, or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you. Click on the image for more information on Echiropractic.

Professional SEO Now Available at a Fraction of the Cost

Now You Know offers the next level of professional Search Engine Optimization. This corporate level of SEO is now at a price that fits every budget. For those who desire to take it up a few more notches, this could be your ticket.

This service will raise your rankings with the search engines, allowing you to target potential new patients in your local area.

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