In This Issue:
Chiropractors Targeted for Scam
Recently we have noticed
that a website company has been calling chiropractors
and implying that they are somehow connected with Now
You Know. Several NYK subscribers have called
asking if our people would use such heavy handed tactics
to generate sales.
The company whose
representatives have been calling DCs is ChiroMatrix, a
subsidiary of iMatrix. This company is NOT a
chiropractic company, and in fact, sells to a number of
groups including Acupuncture, Dental, Optometry,
Veterinary, and Chiropractic.
Below is a
letter sent by a concerned NYK subscriber who was
approached by a representative of ChiroMatrix and
falsely led the chiropractor to believe he was part of
Now You Know. The chiropractor was so upset he wrote
experience and asked that we spread the word to help
prevent other chiropractors from being taken advantage
To whom it may concern
at Now You Know,
I just got off the phone with Ryan Logan from Chiro
Matrix. He called my chiropractic office and insinuated
that he was affiliated with your company. He did this to
speak with the decision maker. He did not know that I am
the decision maker. He has called multiple times and has
been told repeatedly that we would call him if the
decision maker was interested in his service.
Today, I gathered information from Ryan before I would
comment on whether or not Dr. Reilly was available. I
got his name, phone # and reason for calling. He said it
was about our partnership with Now You Know. He
pretended like the doctor was expecting his phone call
and said is was about Now You Know.
Before he would give me the best number to reach him, he
asked, "Is the doctor available?" I did not answer his
question until he answered mine, "what is the best # to
reach you, what is this regarding, is the doctor
expecting your call." Then when I told him we would call
him back if interested, he scoffed at was indignant and
I called Now you Know and spoke with Brandy. I was going
to cancel my contract with now you know because I did
not appreciate the phone call. Come to find out, Chiro
Matrix is not affiliated with Now you Know.
As a satisfied customer of Now You Know, and because of
the High regard I have for Dr. Bobby Braile, I encourage
Now You Know to investigate this competitor's practices.
They are deceptive, dishonest, unprofessional and
If further information is needed feel free to contact
Dr. Christian Reilly
Reilly Family Chiropractic
Dr. Bob Braile, CEO of
Now You Know, commented, "I am a chiropractor, we are a
chiropractic company. We will never do anything to
jeopardize or mislead fellow DCs. It has always
saddened me when chiropractors are taken advantage of by
companies from outside our profession who claim to know
more about marketing chiropractic then those of us who
have been doing it for decades."
There are several things
that NYK recommends to avoid falling victim to this
recent scam. They are:
- If someone calls and
says things like, "We want to help you with your Now
You Know website." or "We are calling about your Now You
Know website," ask them to identify themselves and
clearly ask if they are an employee of Now You Know.
If you are still not sure, hang up the phone and call
our toll-free number at 800-695-8937 and ask for that
person. If they work for us, we will let you
- Be careful of anyone
claiming to be able to improve your SEO rankings. NYK
sites are some of the best at SEO and our
talented staff can show you how to make your site
perform even better. We do not have "partners" helping
our subscribers with SEO.
- We do not ask for
contracts! If you are approached by someone who wants
to "upgrade" your site and requires a contract, hang
up. We do not require fellow DCs to sign contracts
for our services. We have to earn your business
If you have any further
questions, please either call us or visit our website at
Our services and content are created by chiropractors
for chiropractors to help your practice grow. We know
what works, and what is just sales people's hype.
Philosophy on the Farm Just 2 Weeks Away
September 14, 2013 - Featuring Drs. Cordero & Schiffman
Mark your calendar for
September 14, 2013, 6 PM, for Philosophy on the Farm.
It's almost time for this once-a-year special event,
held outside in the open air, where some of our
profession's greats share their love and understanding
Click here for printable flyer for Philosophy on the
year two dynamic leaders, Dr. Ed Cordero and Dr. Rob
Schiffman, will inspire and enlighten with their passion
and love for chiropractic. Dr. Edwin Cordero began his
tenure as the fifth president of Sherman College of
Chiropractic on January 1, 2013. He is passionate about
inspiring, motivating, and leading future chiropractors
to a better understanding of the principles of
chiropractic so they can make a positive impact in the
communities they will serve around the world.
Dr. Rob Schiffman runs the
largest chiropractic practice in the history of our
profession having seen nearly 4000 visits per week AS
A SOLO PRACTITIONER !
Additionally, Dr. Schiffman is the founder of "Reach The
World Chiropractic", a seminar and coaching program that
has mentored some of the largest, most successful
practices in the world.
Since this is an outdoor
event, there are several things to remember.
Bring your own folding
chairs and folding tables. You will not want to
bring a blanket to sit on the ground as you never know
what might join you there.
Bring bug spray if bugs annoy you.
Wear appropriate footwear. Remember
you will be in a pasture and may step in something.
You can bring water or soda ONLY in
plastic containers or cans. NO GLASS PLEASE!
Also, do not bring any alcoholic beverages.
DO NOT bring barbeques, candles or
anything with FIRE
as there is hay on the ground in many places and we do
not want to chance starting a ground fire.
Children are welcome but must be
supervised at ALL TIMES. Please do not let them chase
any ducks or other animals as this is their home.
No flash photography. You'd be
surprised how high a Clydesdale can jump and you do
not want to spook any of the horses.
Please do not feed the horses! They are
on a strict diet.
You may bring bread to feed the ducks.
If you wish to feed the Galapagos
tortoises, please bring carrots, bananas, cucumbers, or
watermelon. Please ask for supervision to feed them as
they can mistakenly eat your finger. NO SITTING ON THE
TORTOISES! (or one of us will sit on you!)
For a complete list of what
you should bring, and how you should be prepared, please
visit the website for this event at www.philosophyonthefarm.com.
for your Chiropractic Office
YouTube® videos have
quickly become one of the most effective and dramatic
ways to educate patients in your office about
chiropractic. With Now You Know's CNS 2.0, you can
switch between playing YouTube® videos or articles from
the archive on your website to better educate your
patients. To help you select videos for your CNS player,
we thought it would be helpful to review videos each
month and provide a recommended list. All the videos
presented here are available in your CNS Picker located
in your NYK Central control area. The picker allows you
to simply click on a "+"
sign to add a video to your list.
Terry Schroeder & the U.S. Men's Olympic Water Polo
Chiropractic Association offers several patient
education videos on their YouTube channel. One of
these is an interview and history of Dr. Terry
Schroeder, a chiropractor and Olympic medalist from
the US water polo team.
Human Potential Explained
The explanation provided
with this YouTube video says it all. "Chiropractic
is focused on your life potential. The brain is the
boss. It controls every function. Structure
influences function and thus when your spine is
misaligned it can decrease your human potential."
Psychiatric Drugs—Search Warnings, Studies, & Side
This is a partial description
from the YouTube video: "The information given on
these pages are not opinion - they are international
drug regulatory agency warnings, peer reviewed
studies and FDA medwatch reports which represent the
only post market surveillance available on
and the Nervous System
This is a simple
explanation with music of how the life inside of us
gets interfered with and how we can correct this
the Body Works : The Anatomy of the Central Nervous
This is an educational
video not given by a chiropractor. However, in
describing how important the nervous system is for
function, the narrator reinforces our chiropractic
Merrill Moses and Chiropractic
Another good video by
the California Chiropractic Association showing the
connection between chiropractic and sports. In this
video Merrill Moses, goalie for the U.S. Men's
Olympic Water Polo Team discusses the benefits of
If you know of YouTube® videos
that you would like us to review and consider
recommending, please email the the URL to
The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News