Labor Day 2013 Issue

In This Issue:

Chiropractors Targeted for Scam

Recently we have noticed that a website company has been calling chiropractors and implying that they are somehow connected with Now You Know.  Several NYK subscribers have called asking if our people would use such heavy handed tactics to generate sales.

The company whose representatives have been calling DCs is ChiroMatrix, a subsidiary of iMatrix. This company is NOT a chiropractic company, and in fact, sells to a number of groups including Acupuncture, Dental, Optometry, Veterinary, and Chiropractic.

Below is a letter sent by a concerned NYK subscriber who was approached by a representative of ChiroMatrix and falsely led the chiropractor to believe he was part of Now You Know. The chiropractor was so upset he wrote about his experience and asked that we spread the word to help prevent other chiropractors from being taken advantage of.

To whom it may concern at Now You Know,

I just got off the phone with Ryan Logan from Chiro Matrix. He called my chiropractic office and insinuated that he was affiliated with your company. He did this to speak with the decision maker. He did not know that I am the decision maker. He has called multiple times and has been told repeatedly that we would call him if the decision maker was interested in his service.

Today, I gathered information from Ryan before I would comment on whether or not Dr. Reilly was available. I got his name, phone # and reason for calling. He said it was about our partnership with Now You Know. He pretended like the doctor was expecting his phone call and said is was about Now You Know.

Before he would give me the best number to reach him, he asked, "Is the doctor available?" I did not answer his question until he answered mine, "what is the best # to reach you, what is this regarding, is the doctor expecting your call." Then when I told him we would call him back if interested, he scoffed at was indignant and belligerent.

I called Now you Know and spoke with Brandy. I was going to cancel my contract with now you know because I did not appreciate the phone call. Come to find out, Chiro Matrix is not affiliated with Now you Know.

As a satisfied customer of Now You Know, and because of the High regard I have for Dr. Bobby Braile, I encourage Now You Know to investigate this competitor's practices. They are deceptive, dishonest, unprofessional and unacceptable.

If further information is needed feel free to contact us.


Dr. Christian Reilly
Reilly Family Chiropractic

Dr. Bob Braile, CEO of Now You Know, commented, "I am a chiropractor, we are a chiropractic company.  We will never do anything to jeopardize or mislead fellow DCs.  It has always saddened me when chiropractors are taken advantage of by companies from outside our profession who claim to know more about marketing chiropractic then those of us who have been doing it for decades."

There are several things that NYK recommends to avoid falling victim to this recent scam. They are:

  1. If someone calls and says things like, "We want to help you with your Now You Know website." or "We are calling about your Now You Know website," ask them to identify themselves and clearly ask if they are an employee of Now You Know. If you are still not sure, hang up the phone and call our toll-free number at 800-695-8937 and ask for that person.  If they work for us, we will let you know.
  2. Be careful of anyone claiming to be able to improve your SEO rankings. NYK sites are some of  the best at SEO and our talented staff can show you how to make your site perform even better. We do not have "partners" helping our subscribers with SEO.
  3. We do not ask for contracts!  If you are approached by someone who wants to "upgrade" your site and requires a contract, hang up. We do not require fellow DCs to sign contracts for our services.  We have to earn your business every day.

If you have any further questions, please either call us or visit our website at Our services and content are created by chiropractors for chiropractors to help your practice grow. We know what works, and what is just sales people's hype. 

Philosophy on the Farm Just 2 Weeks Away

September 14, 2013 - Featuring Drs. Cordero & Schiffman

Mark your calendar for September 14, 2013, 6 PM, for Philosophy on the Farm. It's almost time for this once-a-year special event, held outside in the open air, where some of our profession's greats share their love and understanding for chiropractic.

Click here for printable flyer for Philosophy on the Farm

This year two dynamic leaders, Dr. Ed Cordero and Dr. Rob Schiffman, will inspire and enlighten with their passion and love for chiropractic. Dr. Edwin Cordero began his tenure as the fifth president of Sherman College of Chiropractic on January 1, 2013. He is passionate about inspiring, motivating, and leading future chiropractors to a better understanding of the principles of chiropractic so they can make a positive impact in the communities they will serve around the world.

Dr. Rob Schiffman runs the largest chiropractic practice in the history of our profession having seen nearly 4000 visits per week AS A SOLO PRACTITIONER !  Additionally, Dr. Schiffman is the founder of "Reach The World Chiropractic", a seminar and coaching program that has mentored some of the largest, most successful practices in the world.

Since this is an outdoor event, there are several things to remember.

  1. Bring your own folding chairs and folding tables.  You will not want to bring a blanket to sit on the ground as you never know what might join you there.

  2. Bring bug spray if bugs annoy you.

  3. Wear appropriate footwear.  Remember you will be in a pasture and may step in something.

  4. You can bring water or soda ONLY in plastic containers or cans. NO GLASS PLEASE!  Also, do not bring any alcoholic beverages.

  5. DO NOT bring barbeques, candles or anything with FIRE as there is hay on the ground in many places and we do not want to chance starting a ground fire.

  6. Children are welcome but must be supervised at ALL TIMES. Please do not let them chase any ducks or other animals as this is their home.

  7. No flash photography.  You'd be surprised how high a Clydesdale can jump and you do not want to spook any of the horses.

  8. Please do not feed the horses! They are on a strict diet.

  9. You may bring bread to feed the ducks.

  10. If you wish to feed the Galapagos tortoises, please bring carrots, bananas, cucumbers, or watermelon. Please ask for supervision to feed them as they can mistakenly eat your finger. NO SITTING ON THE TORTOISES! (or one of us will sit on you!)

For a complete list of what you should bring, and how you should be prepared, please visit the website for this event at

CNS YouTube® Video Review
Videos for your Chiropractic Office

YouTube® videos have quickly become one of the most effective and dramatic ways to educate patients in your office about chiropractic. With Now You Know's CNS 2.0, you can switch between playing YouTube® videos or articles from the archive on your website to better educate your patients. To help you select videos for your CNS player, we thought it would be helpful to review videos each month and provide a recommended list. All the videos presented here are available in your CNS Picker located in your NYK Central control area. The picker allows you to simply click on a "+" sign to add a video to your list.

Title URL
Dr. Terry Schroeder & the U.S. Men's Olympic Water Polo Team
The California Chiropractic Association offers several patient education videos on their YouTube channel. One of these is an interview and history of Dr. Terry Schroeder, a chiropractor and Olympic medalist from the US water polo team.
Your Human Potential Explained
The explanation provided with this YouTube video says it all. "Chiropractic is focused on your life potential. The brain is the boss. It controls every function. Structure influences function and thus when your spine is misaligned it can decrease your human potential."
Psychiatric Drugs—Search Warnings, Studies, & Side Effects
This is a partial description from the YouTube video: "The information given on these pages are not opinion - they are international drug regulatory agency warnings, peer reviewed studies and FDA medwatch reports which represent the only post market surveillance available on psychiatric drugs."
Life and the Nervous System
This is a simple explanation with music of how the life inside of us gets interfered with and how we can correct this interference.
How the Body Works : The Anatomy of the Central Nervous System
This is an educational video not given by a chiropractor. However, in describing how important the nervous system is for function, the narrator reinforces our chiropractic message.
Merrill Moses and Chiropractic
Another good video by the California Chiropractic Association showing the connection between chiropractic and sports. In this video Merrill Moses, goalie for the U.S. Men's Olympic Water Polo Team discusses the benefits of chiropractic care.

If you know of YouTube® videos that you would like us to review and consider recommending, please email the the URL to

The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News

Now You Know Internet Educational Services

We Are Chiropractors!  We know what it takes to run a successful practice. We did not start as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help chiropractors better spread the message of chiropractic. From our innovative Adjustable Websites, to our in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. NO CONTRACTS!  You simply subscribe to our service and pay monthly. We have to continually earn your business.

ADJUSTable Websites - Generation 3

NYK ADJUSTable Websites Gen 3 artfully combine the newest and most advanced technology with the most effective online educational content in chiropractic. All this is wrapped with search engine optimization and functional features designed specifically to grow your chiropractic practice. Remember, the CNS 2.0 is automatically included with a NYK website subscription!

Please view the video above to learn about our services.

Chiropractic News Service 2.0, "CNS 2.0":

The New CNS 2.0 utilizes a flat screen TV to turn your waiting room into an education room. Choose between YouTube® videos from a list  you create, or play educational articles from our database of hundreds of documented health and wellness articles.

Click here or on the image to see a video on the CNS 2.0 in action.

The CNS 2.0 also allows you to put your messages, announcements, and pictures right where your patients will see them along with three days of your local weather.

This service is available to everyone as a stand-alone subscription for just $39.95 per month, or is automatically included with a NYK website. Click on the image for more information on this service.

REAL-NEWS Email Newsletter:

Getting your chiropractic message out to your patient base and your community is critical to growing a practice. At NYK, we know that a newsletter is more effective if it is actual news. That is why we do not offer an ordinary email newsletter. We offer a REAL-NEWS  email newsletter. We take the time, do the research, and write articles specifically geared toward attracting new chiropractic patients. All articles are based on current news and research from relevant, credible sources.

These stimulating newsletters are emailed directly to your patients. All you need to do is add email addresses to your list. You can even create multiple lists for targeted mailings. In essence, we do the work, and you get the credit.

And we don't stop there. NYK also combines this highly acclaimed content with modern and useful technology. This service is also a bulk mailing program which allows you to create and send your own emails to your lists of recipients. With the NYK Real-News email newsletter service, you can send out your own email blasts to your email list on subjects that you think are important for your community or patients.


Keep in touch with your patients by sending educational emails, birthday greetings, referral thanks, seasonal greetings, and much more. Echiropractic allows you to send unlimited individual, or bulk online ecards and pamphlets directly to your patients for many common patient situations. Each Echiropractic ecard or pamphlet carries a chiropractic theme which can be personalized with a message from you. Click on the image for more information on Echiropractic.

Professional SEO Now Available at a Fraction of the Cost

Now You Know offers the next level of professional Search Engine Optimization. This corporate level of SEO is now at a price that fits every budget. For those who desire to take it up a few more notches, this could be your ticket.

This service will raise your rankings with the search engines, allowing you to target potential new patients in your local area.

Now You Know Inc.©
PO Box 2210
Marietta, GA 30061-2210