February 2014

In This Issue:

• FREE Webinar "The Keys to Patient Education in the 21st Century"
• NYK Introduces "Singularity" - Sometimes it's the simple things!
• CNS YouTube® Video Review - YouTube® Videos for your Chiropractic Office
• The Clear and the Subluxated! - AKA - Chiropractic in the News
• Now You Know Internet Educational Services

FREE Webinar "The Keys to Patient Education in the 21st Century"

The New Florida Chiropractic Society is hosting a FREE Webinar that I will be giving on how to use the tools of the Internet to educate your patients and your community.  The focus of the webinar will be to increase your effective online presence to stimulate more referrals and new patients.

When: Wednesday, Feb 19, 2014
Time: 1:00 PM EST
For more information Click Here
To Register Click Here

In this FREE webinar, we will cover the key action strategies that every Chiropractor needs today to thrive in practice. Are you spinning your wheels when it comes to online marketing of yourself and your practice?  The truth is, marketing isn't necessarily about who can do the most screenings, or who can give a lecture in front of the largest number of people. Marketing is more about becoming the most well-known chiropractor in your community through the use of relationship building and good education.

Click here or on the image above to visit our site and play this introduction video

Your message should be consistent and focused. From your website, to your social media, to your emails, your message should reinforce what you are about and why people need your services.

When I opened my first practice in 1978, I was the only chiropractor in my little town of Rockledge Florida.  In my current practice, I am the only chiropractor within about 500 feet of my office.  Yes, I practice in Marietta, GA., the home of close to 500 DCs, plus hundreds of Life University clinic students. 

Education is a key element to drawing people to your office.  I do not want to compete with other chiropractors for the small percentage of patients that already go to chiropractors.  I want to compete   with the MDs for the thousands of suffering people who have never considered chiropractic because they don't know chiropractic can help them.

In this upcoming free webinar, I will start your journey toward outreach, education, and growth. Come join me and the New Florida Chiropractic Society in this great program.

NYK Introduces Singularity

Sometimes, it's the simple things!  Now You Know has just introduced a new set of website templates called "Singularity." As the title suggests, these website were specifically designed to create a simple yet professional look that focuses attention on the content and your images as opposed to a heavier overall theme.

The new Singularity theme comes in four variations of color to give you a choice of what flavor you want your website to be. These new themes are added to the over 60 themes and variations already available with NYK ADJUSTable Websites.

Of course, these new themes contain all the continually updated features NYK offered in all ADJUSTable Websites. Features that include a video module on the front page that allows four different YouTube® videos from a doctor created playlist that appear each time someone visits the website.

In addition to the great useful features, the SEO optimized setup, and the best educational content in chiropractic, these sites remain completely customizable so that the doctor, or staff can make changes to the site theme, layout, pages, pictures, blogs, and many other items instantly.

BUT DON'T FORGET... every NYK ADJUSTable website automatically comes with the Chiropractic News Service, a.k.a., "CNS", free of charge. This makes the NYK's ADJUSTable website service the best value in patient education in chiropractic today! Check out the CNS below or visit our website.

CNS YouTube® Video Review for your Chiropractic Office

With the Now You Know CNS 2.0, you can switch between playing YouTube® videos or articles. To help you select videos for your CNS player, we will review videos each month and provide a recommended list. All the videos presented here are available in your CNS video picker located in your NYK Central control area. The picker allows you to add a video to your list by simply clicking on a "+" sign.

If you know of YouTube® videos that you would like us to review and consider recommending, please email the URL to bbraile@nowyouknow.net.

The Clear and the Subluxated! - AKA - Chiropractic in the News

The chiropractic profession gets its share of news on the Internet. Some news is positive or informative, which we will call "Clear."  Unfortunately, some news is not so good, and leaves you shaking your head asking, "What were they thinking?" We will call these the "Subluxated" stories.  In an effort to keep our profession updated on what the public is reading, we present these, unfiltered!

The Clear

• ICA President Responds to Negative Slam Against Chiropractic in National Review
• ICA Annual Symposium on Natural Fitness and Sports features Arnold Schwarzenegger
• Retired chiropractor enters House District 81 race
• Planning to run 40 miles on his 40th birthday, chiropractor enlists participant, financial support for Voices of Hope
• All Chiropractors Need to Be Aware of New Regulations
• As America Grays, Arthritis Sufferers Turn to Chiropractors for Relief
• The first research agenda for the chiropractic profession in Europe
• Here’s why we should research alternative therapies
• HAVE-A-HEART in 2014 Campaign
• State board handles cases of two Klamath chiropractors
• Would You Take Your Cat to an Animal Chiropractor?
• Veterinarians find a different way to heal
• ACA Legislative Commissioner Says Drug Issue is Dead & Buried
• Leonardo Dicaprio Needed Chiropractor After Wolf of Wall Street
• Sportscaster Linda Cohn Enhances Her Game With Chiropractic Care
• Lee College renews academic partnership with Texas Chiropractic College

The Subluxated

• Search for killer of Palms chiropractor continues two years later
• Former Covington chiropractor charged with health care fraud and identity theft by grand jury
• Lawsuit claims getting acupuncture at a chiropractor is a public health threat
• Feds say Lowell chiropractor bribed IRS auditors
• Ohio Chiropractor Must Pay Nearly $70K for Workers’ Comp Fraud
• Chiropractic Neck Manipulations
• Chiropractic care comes with mild adverse events
• Kanye West won't be charged over altercation in chiropractor's office
• Alison Brie Got Her Vagina Touched, (by chiropractor)
• Santa Rosa chiropractor found guilty of sexually assaulting patient
• Chiropractic spinal manipulation warning
• Area chiropractor surrenders license

Now You Know Internet Educational Services

We Are Chiropractors!  We are not a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help chiropractors grow their practices and spread the message of chiropractic.  NO CONTRACTS!  You simply subscribe to our service and pay monthly.  Click on thumbnails below for descriptions.

ADJUSTable Websites Fully Changeable	Real-News Email Newsletter Emailed directly to your patients
Chiropractic News Service In-office education	Echiropractic Online Service Send individually or bulk email
Profession Level SEO for thousands less	Chiropractic Depot Storefront for your website
Premium Packages Best Value - Biggest Savings	Personal & Professional Support With a live person!