June 2014 - Final Edition

In This Issue:

• Final Edition of the Information Age Newsletter
• NYK Releases More New Themes
• Join ICA in June at Cleveland Chiropractic College
• CNS YouTube® Video Review - YouTube® Videos for your Chiropractic Office
• The Clear the Subluxated and Whatever - AKA - Chiropractic in the News
• Now You Know Internet Educational Services

Final Edition of the Information Age Newsletter

After more than a decade, this will be the final issue of "The Information Age."  This decision was made because the amount of information we were attempting to put into this single newsletter was making this newsletter too big.

The good news is that we are breaking "The Information Age" newsletter up into several smaller newsletters.  Each of these will cover a specific area of interest, but in a much more concise format. The new future newsletters will be as follows:

• News and Views
• Practice Adjustments
• What are your patients reading?
• Video reviews for the chiropractic office
• The Clear and the Subluxated

Below you will see the various header graphics for each of these newsletters. Underneath each header will be an explanation of what that new shortened newsletter will contain.  If you are already receiving the "Information Age" newsletter, you will automatically receive these new and exciting publications.

The News and Views newsletter will contain news and updates from within the chiropractic profession.  This newsletter will be much like the opening section of The Information Age. 

The Practice Adjustments newsletter will feature articles and videos from some of the best known coaches and practice building experts in chiropractic.  This new newsletter will also contain articles on tools and marketing to help you grow your practice.

Patient education is a key to growing a practice and changing people's lives. We take this very seriously at NYK.  For this reason, our Real-News email newsletter service is second to none in content. This newsletter will be used to feature patient articles from our patient Real-News email newsletter with tips and ideas on how to get use this information to stimulate referrals and grow your practice.

Below you will see header graphics for two more newsletters, "Video Reviews for the Chiropractic Office" and "The Clear and the Subluxated."  These two new newsletters will be from the sections below. The video review newsletter will review videos for your in-office education.  The "Clear and the Subluxated" will continue to offer unfiltered links to news about chiropractic and chiropractors.

NYK Releases More New Themes

Always updating, NYK has released even more theme choices for the already cutting edge ADJUSTable websites.  Multiplicity is the newest set of themes from NYK comes in four color variations and includes a menu system with a beautiful set of spines front and center.

The NYK ADJUSTable websites take versatility and customization to the next level with the ability to select not just the theme, but to also move components around on that theme and even add modules for specific content or function.

Want your website to have 2 columns, or maybe 3?  Want your Facebook module on the top right, or bottom left? Want to add a translator allowing your website to be translated into almost any language? All this and much more is easy with the NYK ADJUSTable websites.

The NYK ADJUSTable websites are not just another pretty face. These sites are search engine optimized wizards packed with life changing content designed to stimulate and enhance referrals into the chiropractic offices that feature these unique beauties. It's no wonder that some of the busiest, most successful offices in chiropractic utilize Now You Know services.

Join ICA in June at Cleveland Chiropractic College

An extraordinary gathering of chiropractic minds and hearts will converge at the Cleveland Chiropractic College campus this June for a powerful and exciting ICA Round-Up conference. This unique event will bring together core elements of chiropractic principles, practice, philosophy and research in a quality continuing education program along with networking and fellowship. Click here for more information and to register.

CNS YouTube® Video Review for your Chiropractic Office

With the Now You Know's in-office education systems, the Chiropractic News Service or "CNS" you can switch between playing YouTube® videos or articles. The articles that appear on the screen are automatically selected from the vast database of over 1200 articles from the NYK Real-News newsletter service.

Videos that appear in your CNS player, however, must be selected by you.  To help you select videos for your CNS player, we offer this review of videos and provide a recommended list.  All the videos presented here are available in the CNS video picker located in your NYK Central control area. The picker allows you to add a video to your list by simply clicking on a "+" sign.

If you know of YouTube® videos that you would like us to review and consider recommending, please email the URL to bbraile@nowyouknow.net.

The Clear the Subluxated and Whatever - AKA - Chiropractic in the News

The chiropractic profession gets its share of news articles on the Internet. Some news is positive or informative, which we will call "Clear."  Unfortunately, some news is not so good, and leaves you shaking your head asking, "What were they thinking?" We will call these, the "Subluxated" stories. When we find stories that do not fit either of those categories, we will call it "Whatever." In an effort to keep you updated on what the public is already reading, we present these, unfiltered! 

Clear

• ICA Responds to USA TODAY Front Page Article on Chiropractors and Medicare
• BCBS Ordered to Permanently Reform Its Overpayment Policies in Provider Class Action
• Chiropractic care may reduce gym and fitness-related injuries
• Chiropractic care may help infants sleep
• Minn. Doctor Joins Team Italy In 20th FIFA World Cup
• Buffering Receives Chiropractic Treatment Ahead Of Doomben 10,000
• Chiropractor-turned-adventure racer sets course for remote Bhutan
• Local vet: Injured pets might benefit from chiropractic therapy
• Chiropractic care offers different health alternative for newborns
• Can Chiropractic Care During Pregnancy Help Prevent ADHD in Kids?
• Foundation for Vertebral Subluxation responds to Forbes Magazine Article

Subluxated

• Little Canada chiropractor charged with rape
• McNairy County Chiropractor Faces Rape Charges
• NJ chiropractor guilty of insurance fraud
• Calif. Spa Charged In Medical Billing Fraud
• Indianapolis Chiropractor Now Offers Short-Term Chiropractic Care
• Boynton Beach chiropractor raped patient in exam room, police say
• Chiropractor Sentenced For Fraud
• Unlicensed chiropractor in Garland County loses appeal
• Newport chiropractor convicted on Medicaid fraud charges
• Chiropractor arrested for throwing urine on code enforcement officer
• Orlando woman accused of cheating patients, insurance companies

Whatever

• Sore back from digging, weeding is 1 gardening hazard
• Accusations of dirty tricks fly in Oakville nomination race
• It’s chiropractic alignment, Japanese style
• 4 Things a Trip to the Chiropractor Taught Me About Business
• Advertising watchdog forces Dorking clinic to change "misleading" website claim
• Rover’s spine out of whack? Time for an adjustment
• Some chiropractors making big Medicare-paid adjustments
• Common arthroscopic knee surgery no better than "sham" version, researchers say

Now You Know Internet Educational Services

We Are Chiropractors!  We are not a technology company that decided to sell websites and newsletters to chiropractors. We are chiropractors who developed the technology to help chiropractors grow their practices and spread the message of chiropractic.  NO CONTRACTS!  You simply subscribe to our service and pay monthly.  Click on thumbnails below for descriptions of each of our services.

ADJUSTable Websites Fully Changeable	Real-News Email Newsletter Emailed directly to your patients
Chiropractic News Service In-office education	Echiropractic Online Service Send individually or bulk email
Profession Level SEO for thousands less	Chiropractic Depot Storefront for your website
Premium Packages Best Value - Biggest Savings	Personal & Professional Support With a live person!