Practice Adjustment Tips - Bobby Braile at Now You Know

Practice Adjustments December 2014

In This Issue:

Dr. Rob Schiffman - Turn Dreams into Reality

There are times in life where we feel overwhelmed with the bigness of our dreams. Maybe you’ve dreamt of having a high volume practice but you’ve gotten lost in the wonder of how it could actually happen. Maybe you’ve wanted to make a significant impact on your community, but your efforts seem to be a drop in a bucket. Or, maybe you’ve gotten so caught up in worrying about tomorrow; you can’t remember what your dream even looks like anymore.

Today, I want to share a couple of practical steps that will help you remember, your dreams are not beyond your reach.

5 steps that turn dreams to reality:
1. Picture your dream and write it as a vision statement
2. Explain “why” you’d like to see your vision become reality
3. Write down long term goals that will help you reach your vision
4. Break your long term goals down to short term goals
5. Break down your short term goals into easily attainable steps

Step one will help your dream instantly feel tangible. Once written, it becomes a statement of purpose. The second step will become your answer to the times where you feel discouraged. When you feel worn down or overwhelmed, look back to step two and remember why you’re pursuing your dream. Step three will help you see your vision in stages. Once you see your goals in stages, you’ll realize you don’t need to do everything all at once and, you’ll begin to see what your priorities are. Step four will clarify your priorities even further. When your short-term goals are written, they will feel even more obtainable. Now, once your goals are broken down into short-term goals, you then break them down even further into daily steps.

Once you have your steps down, you can start walking toward your dream!

If you would like to learn more about growing your practice, I've made available a free four-week series entitled, "Why Practices Don't Grow," on my website at

Let’s reach the world together,

Dr. Rob Schiffman

In-Office Education Matching Your Online Education

As chiropractors we look at the body as one integral and wonderful organism that can function properly if there is no interference.  We claim to believe in the "Above-Down, Inside-Out" concept of health. Then why if we believe in an inside-out approach to health, do we look for an outside-in approach for our practices?

Maybe the answer is that we need to grow our practices from the inside-out.  This is how all the large sustainable volume practice that I know of do it.

The services and content we created at NYK are created to work as an integral part of a total office education and promotion program. So below we have added a few tips on what you can be doing to expand your educational outreach.

  1. The articles from the monthly NYK Real-News email newsletter also get archived into all NYK websites. All NYK websites also have a Health Topic Search box that allows anyone to find articles based upon the subject they are looking for.  Many of our doctors regularly send patients to their website to conduct searches.
  2. Several of our doctors actually have the website open on a monitor in their office so they can do the search and print out the articles for patient immediately.
  3. Many doctors select an article and make it the article of the week. They then print multiple copies and give it out to all patients as they come into the office.

This is just one of the examples of using the articles of the NYK service to help educate practice members and the community.  There are many other ways to maximize this material.

To see just how effective this is, click on any of the thumbnail images to the right and listen to the videos of how using the services of NYK can help you grow, "from the inside-out!"

Tell it, Don't Sell it,
Dr. Bobby Braile

Now You Know Internet Educational Services

We Are Chiropractors!  We are not a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help chiropractors grow their practices and spread the message of chiropractic.  NO CONTRACTS!  You simply subscribe to our service and pay monthly.  Click on thumbnails below for descriptions.

ADJUSTable Websites

Fully Changeable
Real-News Email Newsletter

Emailed directly to your patients
Chiropractic News Service

In-office education
Echiropractic Online Service

Send individually or bulk email
Profession Level SEO

for thousands less
Chiropractic Depot

Storefront for your website
Premium Packages

Best Value - Biggest Savings
Personal & Professional Support

With a live person!

Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210