Practice Adjustments April 2015

In This Issue:

• How Can I be More Certain?
• Three-for-One: The Best Deal in Patient Education
• Now You Know Internet Educational Services

How Can I be More Certain?

The more knowledge you have about your patient’s health, the better decisions you can make regarding their care plans. Patients are choosing chiropractors who provide the full spectrum of results from symptom management to overall wellness. Traditional methods of examination, including X-ray, confirm a patient’s long history of spinal change but that only tells a fraction of the story.  Chronic stress and nerve interference are the primary reasons behind declining health and spinal problems. Using today’s advanced technologies, chiropractors can identify the deepening effects of unmanaged subluxations and recommend care plans with certainty.

Reliable, validated, evidence-centered results are the foundation for reporting examination findings. So often, practitioners know a patient is unwell but get side tracked into chasing symptoms.  Chiropractic's special place in healthcare comes from its attention to interference in the communication along the spinal nerves. Stress can damage these communication pathways and interfere with body’s innate ability to repair and regulate itself. Chronic stress, which affects these nerve connections, can be a result of poor dietary choices, medication usage, limited exercise, old injuries, exhaustion and unresolved emotional issues. Over time, the combination of these life stresses begin to "stain" the nervous system. By using technology and reporting tools that highlight where these "stains" are and how deeply they are affecting a patient’s health, chiropractors can position themselves as leaders in wellness and spinal care. Imagine the satisfaction and happiness a patient will experience when they are shown the objective proof that being adjusted is improving their overall health and not just their spinal symptoms! 

Chiropractic Leadership Alliance's INSiGHT scanning technologies detect changes in the spinal nerve controls while monitoring the balance and activity within the autonomic nervous system. EMG scans along the spinal muscles pinpoint areas of poor support and control. Thermal scanning along the spine confirms, in under 30 seconds, where the controls to the organs, glands and blood vessels have been "stained" by stress. Finally, a definitive test, known as Heart Rate Variability (HRV) confirms the impact of lifestyle stress and chronic subluxations. The combined results from all three tests are used to create a single understandable number, known as the CORESCORE, which informs and inspires patients on the power of a chiropractic care plan. Connecting today’s technologies to the timeless principles of healing positions chiropractic as the responsible choice for families choosing a drug-less approach to their health and well-being.       

Dr. David Fletcher DC, FRCCSS(C),
Fellow of the Royal College of Chiropractic Sport Sciences
Chairman and Chief Clinical Officer, CLA
www.subluxation.com
800.285.2001

FREE GIFT to Practice Adjustments readers from CLA:
Access to our 'Rule of 12' Webinar that provides valuable information about building the perfect care plans for practice growth and success!

Three-for-One: The Best Deal in Patient Education

Everyone is looking for good value. And the best value available in quality patient educational tools is Now You Know's Three-for-One service. NYK has bundled three services into one great service at one great price. 

NYK's Three-for-One service includes the ADJUSTable Website service, the in-office Chiropractic News Service (CNS), and the new searchable in-office library, the NYK Kiosk service.  All three of these advanced technologies are available for only $49.95 per month. Read more below and follow the links for more information and videos describing these services.

NYK ADJUSTable websites come with over 1000 pages of the best content in chiropractic, as well as all the features needed to help you grow. Search engine optimized and customizable, NYK websites are made to allow the personalization needed to make your site unique. To fully appreciate all the content and features that are involved in this service, please go to www.nowyouknow.net and view the pages and videos for this service.

Chiropractic News Service - CNS: Good online education goes hand in hand with good in-office education. The chiropractic news service can play articles or YouTube videos you place in your list.  We even start you off with over 100 suggested videos, and you can add or remove any YouTube® videos. This is a great way to educate patients in your office without using the doctor's time.

NYK Kiosk: The NYK Kiosk service gives your practice members the largest searchable database of articles available in chiropractic that have been created for patients .  This service allows patients to research health topics, then print or email the results.  Your patients can actively make referrals from your office!  Gone are the days of having outdated health pamphlets all along our wall. Now with a few clicks, patients have access to more information than was ever available before. Learn more about this NYK exclusive service by watching the NYK Kiosk videos at www.nowyouknow.net/videos. 

Now You Know Internet Educational Services

We Are Chiropractors!  We are not a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help chiropractors grow their practices and spread the message of chiropractic. 

Visit our new Video Services Page to see videos about our services and to view success stories.
www.nowyouknow.net/videos

Click on thumbnails below for services descriptions.

ADJUSTable Websites Fully Changeable	Real-News Email Newsletter Emailed directly to your patients
Chiropractic News Service In-office education	Echiropractic Online Service Send individually or bulk email
Profession Level SEO for thousands less	Chiropractic Depot Storefront for your website
Subscribe & Save Premium Packages - Biggest Savings	Videos, Media & Resources Learn about NYK services here!