What Are your Patients Reading?

October 2016 issue

Now You Know understands that good quality educational material translates into excited patients who make more referrals. For this reason we go the extra mile to put together the latest and most credible articles on chiropractic and health. The sample article below is just one of the six articles from this month's Now You Know Real-News Email Newsletter that was sent to over a quarter of a million chiropractic patients. We offer this single article to the profession as a sample of what your patients could be reading. Click here to see how your patients could be getting the NYK Real-News Email Newsletter from you.


Majority in U.S. Say Chiropractic Works for Neck and Back Pain

The Gallup Poll released the results of a survey on August 26, 2016, showing that 35.5 million U.S. adults saw a chiropractor in the past year. The study also noted that one in four adults sought care for neck and back pain in the prior 12 months.

The Gallup survey, in conjunction with Palmer College of Chiropractic, found that 65% of adults said that they suffered back and neck pain serious enough to cause them to seek a health care provider at some point in their lives. When asked by the survey, "When was the last time that you had neck or back pain significant enough that you saw a healthcare professional for care?," approximately 11% responded it was in the last four weeks.

In a release from Palmer College, Cynthia English, Gallup research consultant in charge of the study noted, "Many Americans reported dealing with significant neck or back pain." Ms. English noted that a high percentage of those sought chiropractic care. "Among U.S. adults who sought professional care for neck or back pain, seven in ten (71 percent) tell us they have been to a doctor of chiropractic."

This survey was the second annual Gallup survey on chiropractic in partnership with Palmer College. The first showed that  two-thirds of Americans said that chiropractic was effective for neck and back pain. It also showed that many adults said that chiropractors think of patient's best interest, and that more than 33 million U.S. adults saw a chiropractor in the previous year.

In the current poll, Americans rated physical therapy and chiropractic as the most effective method of care for neck and back problems. These were in contrast to drugs or surgery which ranked much lower.  Similarly, physical therapy and chiropractic were also ranked as safer by the public than drugs or surgery.

In the Palmer College release, it was noted that chiropractic care is very well received as demonstrated by the poll results. "Nearly 62 million U.S. adults (25 percent) went to a chiropractor in the last five years, with more than half (35.5 million) saying they went in the last 12 months. Adults who’ve seen a chiropractor in the last 12 months are generally very positive about their experience. About three in four of these adults (77 percent) describe the treatment they received as 'very effective.' Eighty-eight percent of recent chiropractic patients agree the quality of care they received was a good value for the money."

Christine Goertz, D.C., Ph.D., vice chancellor for research and health policy at Palmer College of Chiropractic, commented on the study, "Low-back pain and neck pain place a tremendous burden on our society." Dr. Goetz concluded, "The opioid-overuse epidemic in the United States demonstrates that Americans need safe, effective, conservative health-care alternatives to prescription pain killers."

Now You Know Educational Systems

For Chiropractors, By Chiropractors!  

We are chiropractors who developed systems of technology to help chiropractors grow their practices and spread the message of chiropractic. We are not a technology company that decided to sell websites to chiropractors.

Growing a practice requires a combination of community outreach, and in-office education. It is for this reason that NYK bundles our services into "Systems". Implementation of the NYK systems ensures the most effective way to stimulate more new patients both online and through referrals.

Our chiropractic websites, chiropractic newsletters and in-office Kiosk and CNS services are focused on changing minds and converting people to the chiropractic paradigm. Our user-friendly services can be easily implemented into any office and will yield results.

The NYK Systems are illustrated below.

Click on thumbnails below for services descriptions.

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