Chiropractic News & Views - November 2, 2016

In This Issue:

• Chiropractic Under Attack - NYK to the Rescue
• NYK Introduces New Holiday Themes
• Now You Know Internet Educational Systems

Chiropractic Under Attack - NYK to the Rescue

Recently, there has been a buzz of news stories that attack chiropractic and claim that chiropractic is dangerous and unnecessary. The news stories seemed to be timed together to try to scare people about chiropractic while claiming it is not needed. Below are several links to some of these news stories.

• Officials: Model Died After Chiropractic Procedure
• Coroner Finds ... CHIROPRACTOR DID IT
• Are Chiropractors Safe? Experts Weigh in on Playboy Model Death After Chiropractic Adjustment
• Doctors warn against these risky neck adjustments
• Medicare Spent $359 Million on Unnecessary Chiropractic Care in 2013, Audit Finds
• Medicare overpaid for most chiropractic services. Will patients have to repay?
• Medicare Wasted $359 Million On Superfluous Chiropractic Treatments

From this two pronged attack, it is easy to see that the "stroke" issue is designed to scare the public, while the "unnecessary care" issue is aimed at lawmakers. While the national and local chiropractic associations are addressing the "unnecessary care" issue with the lawmakers, the individual practitioner needs additional ammunition to address the safety issue with patients. 

Now You Know has stepped up and is providing all of our subscribers information that helps fight the safety issue. NYK has created a "Chiropractic is Safe" page that can be easily added to any of our NYK websites with just a few clicks. The page contains a short description of chiropractic's safety facts with links to a number  of articles NYK has on this subject. To see a sample of this page, please click on the thumbnail to the right.

To see how this icon and link can work on several of our NYK themes, please click the links below to our sample websites.

• Fall Color Theme
• Thanksgiving Theme
• Happy Holidays Theme

The page is editable by the NYK subscribers which allows doctors to add their own additional statements or links to outside recourses. The national associations have provided resources that we have listed below.

• ACA: Chiropractic: A Safe Treatment Option
• ICA: Chiropractic is Safe website

NYK Introduces New Holiday Themes

Now You Know has introduced new holiday themes for our subscribers websites. The new designs give NYK websites a beautiful representation of the holidays.  These are added to the large collections of holiday themes that NYK subscribers can select and change whenever they want. Click on the images below to see all the NYK website themes.

With the introduction of the NYK Theme Scheduler, subscribers can schedule the holiday themes in advance and not have to remember to turn them on and off.  To learn about the NYK Theme Scheduler, we have created a short video. Please click on the image below to watch. NYK ADJUSTable website service is included in the NYK Essentials and Advantage systems.

Now You Know Educational Systems

For Chiropractors, By Chiropractors! 

We are chiropractors who developed systems of technology to help chiropractors grow their practices and spread the message of chiropractic. We are not a technology company that decided to sell websites to chiropractors.

Growing a practice requires a combination of community outreach, and in-office education. It is for this reason that NYK bundles our services into "Systems". Implementation of the NYK systems ensures the most effective way to stimulate more new patients both online and through referrals.

Our chiropractic websites, chiropractic newsletters and in-office Kiosk and CNS services are focused on changing minds and converting people to the chiropractic paradigm. Our user-friendly services can be easily implemented into any office and will yield results.

The NYK Systems are illustrated below.

Click on thumbnails below for services descriptions.