Chiropractor's Adjustments March 1, 2017

In This Issue:

New Patient Conversion - Referral Stimulation

Every chiropractor loves new patients. Unfortunately, many DCs lose a high percentage of the new patients early in care. I hear doctors talk about doing screenings, but converting a very low percentage of those people into active patients. The basic reason this happens is that the new patient doesnít "get it." This is not the patientís fault.  Itís the chiropractor's.

Many coaches in chiropractic teach procedures designed to increase the rate of conversion of new patients. Their advice is usually good. However, there are additional things you can do that takes it to the next level. And that is where technology comes in.

To best explain this, let me take you through how we use technology in my office to enhance a new patientís education and referrals.

A new patient calls my office to make an appointment. We get some information about them and set the appointment. We then direct them to our website to get directions, fill out forms, and learn what to expect on their first visit. Hopefully, they will browse around the site and may even search for health issues affecting them or their loved ones.

Upon entering the office, they receive an examination, scans, and any necessary x-rays. They are then set up for a "doctorís report" (our one-hour orientation) to see their x-rays, and be given their care plans. Immediately after they leave the office, we generate and send them a welcome email. We also enter them into our newsletter database, and add their birthday to our email birthday database so they receive a birthday email each year on their birthday. We will also set up a series of emails from our NYK eChiropractic database to be sent to them over the next several weeks.

Happy Birthday on Your Special DayNext, we create a new patient booklet specifically for them with their care recommendations. In this booklet, we add several articles on subjects related to their health concern. These articles come directly from our NYK website using the article search function. In this way, when a migraine sufferer comes into my office, they can receive several articles on migraines and chiropractic.

When the new patient comes to the doctorís report, I will review with them how to search for health information directly on my NYK Kiosk in my office as well as on our website. I also let them know that they can send others to this site for valuable health information. Additionally, I tell the new patients that they will receive email newsletters from us, and I ask them to help someone else by forwarding these newsletters on to others.

I occasionally get a question about our procedures from other DCs who ask, "How many of your people actually read your stuff?" My answer is, "More than if I donít send it out at all."  There is no single magic formula that anyone can give you to stimulate referrals and convert new patients. Adding good technology in the form of education to good office procedure helps stimulate referrals, and increase the conversion rate of those you get.

If you TELL IT, You won't have to SELL IT !
Dr. Bobby Braile

NYK Kiosk Replaces Outdated Health Pamphlets

The NYK Kiosk brings the largest library of information on chiropractic and health directly into your office. Your patients can search for an almost unlimited number of health subjects, and get articles and research that they can print or email directly in your office. Never before have patients had available this volume of information, all from a chiropractic perspective.

The NYK Kiosk will allow your practice members to:

  • Search from over 1000 articles on hundreds of health & chiropractic subjects.
  • Research subjects previously unavailable in a chiropractic office.
  • Find credible articles, with sources, written for chiropractic patients and potential patients.
  • Print articles directly in your office to take home.
  • Email articles from your office to family and friends to stimulate referrals.

Have you ever have a patient:

  • Ask you a question about a subject that you do not have any written material on?
  • Ask if you have a pamphlet on a subject they want for a family member?
  • Mention that they have a friend that they would love to convince to come see you?
  • Want more information than you can provide on a health subject?
  • Ask you about a topic that you wish you had more time to talk to them about?

With the NYK Kiosk, you open a world of information and learning for your patients. For more information click here, To see a video on this service click on the image above.

Now You Know Educational Systems

For Chiropractors, By Chiropractors!  

We are chiropractors who developed systems of technology to help chiropractors grow their practices and spread the message of chiropractic. We are not a technology company that decided to sell websites to chiropractors.

Growing a practice requires a combination of community outreach, and in-office education. It is for this reason that NYK bundles our services into "Systems". Implementation of the NYK systems ensures the most effective way to stimulate more new patients both online and through referrals.

Our chiropractic websites, chiropractic newsletters and in-office Kiosk and CNS services are focused on changing minds and converting people to the chiropractic paradigm. Our user-friendly services can be easily implemented into any office and will yield results.

The NYK Systems are illustrated below.

Click on thumbnails below for services descriptions.

Now You Know Inc.
PO Box 1246
Marietta, GA 30061-1246