The Chiropractor's Adjustments

July 2018 Issue

What! Your Website Doesn't Look Like This?

Now You Know believes that education and great design should go hand-in-hand. This is true in our new series of video themes. NYK has released these new video themes for our subscribers to choose from. Each represents a breathtaking visual using the latest technology.

Using the most modern html5 technology, NYK has brought together stunning design with educational quality. Your website no longer has to be static!  To see some samples of the themes already released please select from one of the samples below:

Sample Website 1
Sample Website 2
Sample Website 3

 Click here to watch a short video on these new themes and to learn about our current discounts.

Not Securing Your Website with the "S" Could Cost You.

Important: Not Securing Your Website with the "S" Could Cost You. Have you noticed that all major websites addresses now begin with "HTTPS" instead of just "HTTP"? That little one letter difference can make all the difference in the world for your chiropractic website. Without getting too technical, there are many security advantages to having an https website over just http. But probably the biggest advantage is that Google cares about this. A short time ago, an article appeared on the website, Search Engine Land, with the headline, "Google To Give Secure Sites A Ranking Boost." This alone is worth making sure your website is secure.

Now You Know has taken a proactive step forward in the ongoing battle for security of our subscriber's websites. Unlike most all other chiropractic website providers, NYK websites now have the added benefit of being an SSL and HTTPS enabled websites.

Look at the address of any NYK Doctor's website in your browser and you will see "Secure" or "https" for the full URL address.

What does having a secure website do for you?

  • Better cyber security for your website against hackers and snoopers

  • Improves search engine performance

  • Prevents Internet Service Providers from tracking your visitors actions on your website

  • Better compliance with HIPAA as well as PCI DSS requirements and NIST Guidelines

  • Secure submission information for appointment requests and newsletter submissions

  • Your website will be trusted by most all browsers and visitors

Why did we secure our doctor's websites?

In September of 2016, Google announced it would start flagging unencrypted HTTP websites with password or credit card form fields as insecure. This began with the Google Chrome browser, and later, Mozilla Firefox. Your Now You Know ADJUSTable website is not affected by this penalty by Google. Now SSL and HTTPS is standard for all websites on the internet. Having an unsecured website could cause more issues than just a poor reputation from Google. Your visitors may no longer trust your website.

Communication over HTTPS is encrypted between the visitor's browser and our doctor's website - so it's not possible to eavesdrop, and no one steals or forges website data.

This is why NYK has enabled SSL and HTTPS for our ADJUSTable Websites. Proactively. For FREE !

We do this because we care about the security of our doctors and their patients. Website forms are now kept private from anyone attempting to sneak a peek. Internet history and data is kept away from snoopy internet service providers so patients can browse your website, read your articles, request appointments, subscribe to your newsletters, submit questions, and ask for information securely and privately.

Of course, not all HTTPS configurations are created equal. We have gone to great lengths to ensure our SSL implementation meets National Institute of Standards and Technology (NIST) cybersecurity guidelines, Payment Card Industry Data Security Standard (PCI DSS) requirements, and of course Health Insurance Portability and Accountability Act (HIPAA) guidance.

Visit our website to learn more about our secure ADJUSTable websites, available as part of the NYK Essentials and Advantage Systems.

Now You Know Educational Systems

For Chiropractors, By Chiropractors!  

We are chiropractors who developed systems of technology to help chiropractors grow their practices and spread the message of chiropractic. We are not a technology company that decided to sell websites to chiropractors.

Growing a practice requires a combination of community outreach, and in-office education. It is for this reason that NYK bundles our services into "Systems". Implementation of the NYK systems ensures the most effective way to stimulate more new patients both online and through referrals.

Our chiropractic websites, chiropractic newsletters and in-office Kiosk and CNS services are focused on changing minds and converting people to the chiropractic paradigm. Our user-friendly services can be easily implemented into any office and will yield results.

The NYK Systems are illustrated below.

Click on thumbnails below for services descriptions.

Now You Know Inc.
PO Box 1246
Marietta, GA 30061-1246