August 2001 Issue

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In This Issue

• NYK introduces third Flash opening for subscribers sites.
• Subluxation Awareness Week, we all need to participate.
• Which is more important your web address or your phone number?
• Comic Relief: Is the computer really an advancement for man?
• Our Upcoming Schedule
• Now You Know Products and Services

NYK introduces third Flash opening for subscribers sites.

Now You Know has introduced our third "Flash" opening movie for the entrance to subscriber sites.  In what is an ever growing list of choices, NYK web subscribers now have an additional Flash opening to select for their web sites.  This third mini-movie is named " The Storm"  contains a strong message that shows that subluxations are a real threat to health.  The Flash movie starts with a very unhealthy thunder storm, and ends with the bright sunshine of health.

 To view this new "Flash opening please go to our web site at www.nowyouknow.net and click on the "Our Services" button, then select "Website Service" from the menu. The first choice on that page will be a brief explanation of our Flash openings with a thumbnail that you can click on to view all our creations.

Subluxation Awareness Week, we all need to participate.

As chiropractors we need to rally around that which is unique to us in the health care market place.  We need to present to the public a clear and identifiable service and benefit for their health and well being.  The ICA has taken the first step in this by proclaiming "Subluxation Awareness Week."  This proclamation is designed to get each chiropractor involved on a local level, in their office and with their local politicians.  On a national level the ICA is asking all groups to participate and gather whatever support they can.  The beauty of this annual event is that it will gain momentum each year with more people adding to the pool of support and effort.  The ICA, with a website donation from Now You Know, has placed pages on a web site with instructions on how to participate.  In the coming days template letters will be added for everyone to use to join in this effort.  To join in this effort please click here.  Additional information can also be seen on a site provided by "Planet Chiropractic" on a website they have provided at: www.subluxaware.com. 

PROCLAMATION of the INTERNATIONAL CHIROPRACTORS ASSOCIATION 

"Subluxation Awareness Week"

The officers and members of the International Chiropractors Association (ICA) understand the devastating effects of vertebral subluxation on health and well-being. The officers and members of the ICA further understand the advantages and benefits of a life free of subluxation. These advantages include maximum potential in health, performance, human potential and social well-being. For these reasons, and to enlighten the world to these vital health principles, the International Chiropractors Association hereby declares the week of September 18th, the anniversary of the birth of chiropractic, to be further known as, “SUBLUXATION AWARENESS WEEK”

Voted unanimously August 1, 2001, ICA Board of Directors

Which is more important, your web address or your phone number?

This may seem like an odd question to some.  I mean, people cannot call you on your web site, so of course your phone is more important. Right?  Well, that depends.  If you are talking the day to day business of your clinic, yes a phone is more important.  But if you are talking the attraction of new patients and the visibility of your office then the web site wins out.

First of all, for the average person, which is easier to remember, your phone number or your name?  In most cases your name.  The basic premise behind a phone book is that someone looks you up by your name to get your phone number.  I'm also sure that when your current patients are making a referral they do not say, "You should go see my chiropractor. I don't remember his name but his phone number is 555..."  Chances are the reverse takes place where they remember your name but do not remember your number.  This is where a web site becomes so valuable. 

On a regular basis I have patients, as do we all,  that say something like,  "I'm trying to get my friend Jack to come to see you, but he doesn't understand chiropractic."  This is where a web site comes in.  If your patient were to tell his friend your number, chances are "Jack" would forget it in minutes.  But if your friend said something like, "Jack you should go see my chiropractor, and you can check out his web site at www.smithchiropractic.com," chances are he will remember the web address.

Now of course, I have both my phone number and my web address on every piece of literature I have in my office.  But when a patient asks me that familiar question, "Doc what can I say to my friend Mary who really needs to come see you but I can not convince them", I always tell them to refer their friend to my web site.  I tell them that we have hundreds of pages of information on almost every health situation.  This represents a very non-committal and non-threatening way for the prospective new patient to get information without feeling they are making the step before they are ready.  My hope is that after visiting my web site and being both educated and impressed, they are now committed.  Oh and yes, I have my phone number on the front page of my web site.  

Comic Relief:  New Menu selections for MS Word users.

For those of you who use Microsoft word you may want to take note of the new Office assistant help function that is now available.

Our Upcoming Schedule

Now You Know will be on the road quite a few times in the coming months.  We hope to see as many of our readers at these events as possible.  At several of these programs we will be teaching our "Internet Practice Seminar", on how to maximize this technology to teach and motivate your patients.  The dates are listed below.

For an ongoing list of where we will be please go to our website in the "NYK News" section and look under "Our Seminars".  We are continually adding new dates so check the website for the most recent schedule.  If your group or organization is interested in our program please call 678-570-7750. Thank You.

Now You Know Products and Services

 NYK started just over two years ago offering an email newsletter sent directly to patients.  We now have grown to the largest supplier of Internet services to the profession.  But that is not all we do.  Review the list below to see the variety of products and services we offer.

Now You Know Web Site Design and Hosting: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual web sites to the chiropractic profession.  Click on the thumbnail to to the right and see why our list of features makes us "simply the best!"

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic.  We estimate that each month over 50 thousand people read these each month.  Current and hard-hitting articles on health and chiropractic issues delivered directly to the patients inbox has made our newsletter service unsurpassed in chiropractic.  See why hundreds of offices love this service! Click on the thumbnail at left for more information.

Echiropractic:  We push the technology window to the limit with online chiropractic pamphlets, cards and office letters for you to use.  An entire year of unlimited usage for a very reasonable fee.  See what everyone else is talking about by visiting www.echiropractic.net . 

NYK Patient Lecture Presentation: Use hi-tech graphics and dazzling images to teach your patients about chiropractic and your office. Now You Know offers the most graphically impressive patient lecture available in chiropractic. Available in 35mm slides with an audio tape of the presentation.

NYK Full Spine X-ray Filtration System: Do you take full spine x-rays? Would you like to? Learn how to take full spine x-rays affordably and easily without split screens of 14 x 36 film. Visit www.nowyouknow.net to find out more.

NYK Custom Posters: Why buy generic posters when you can have your picture and your words displaying for your patients. Especially valuable for offices with front window exposure! Only $49.95 each. Visit www.nowyouknow.net to find out more.

NYK Free Stuff: On our web site, www.nowyouknow.net , you will find a link to this page containing free stuff and links to Free Stuff for chiropractors. Subscribe to free newsletters, get a free poster, send for a free CD-Rom, download free graphics, and find free resources.  If you want it and it is free check us out.

Free Classifieds:  Selling your practice, buying one? Looking for an associate, or to be an associate? Have a product or service to sell, program or seminar? Now You Know offers this free classified for the entire profession!