March 2001 Issue
In This Issue
Now You Know Offers New Web Designs
The Now You Know website services now offers three new web designs. These designs feature a brighter lighter look with a new menu system. All the Now You Know web sites can be customized to look exactly as the subscriber wants, however, color designs are a good way to start. The new designs can be viewed at the following links.
The "Frisco" - http://www.nowyouknow.net/templatefrisco/index.htm
The "Deco" - http://www.nowyouknow.net/templatedecco/index.htm
The "Largo" - http://www.nowyouknow.net/templatelargo/index.htm
To view a list of our many web site subscribers please visit the following link from our site. Open as many subscriber sites as you want to see the variety of content, ideas and looks that our subscribers come up with. (When viewing the sample web sites please enjoy the comedy pictures we've added)
At Now You Know we build sites with content and individuality.
Chiropractic Politics and the ICA
I am no stranger to politics. I have been involved with Chiropractic politics for over 20 years. I know many of you may have noticed that I have been doing a web site called www.icapride.com . This site is a political contribution from me personally for two candidates for the Presidency and Vice Presidency of the ICA. I would like to be clear and state that I am endorsing the candidacy of Dr. DD Humber and Dr. Maxine McMullen myself as an individual. This endorsement should not be construed as an endorsement by our company, Now You Know Inc.
I am presently the outgoing Chairman of the Board for ICA. As of the end of this election, I will no longer be an officer of ICA and will, for the first time in 20 years, be a regular dues-paying member. I want the ICA to be in good leadership hands to help ensure the future of the principles of chiropractic. For this reason I am personally endorsing the ticket of Dr. DD Humber for President of ICA and Dr. Maxine McMullen for Vice President. I urge all ICA members to consider their candidacy and visit the site at www.icapride.com .
Internet growing by leaps and bytes
The above headline came from the Monday, February 19, 2001, issue of the Atlanta Journal Constitution. In this article several interesting facts were disclosed.
Nine million new users came to the Internet in the last half of 2000
The total number of Americans using the Internet is now more than 168 million.
Among children, 45 percent of those younger than 18 are Internet users.
73 percent of children from ages 12 to 17 have Internet access.
According to the Newspaper Association of America, 55.1 percent of adults in the United States read newspapers in 2000, nearly five percentage points less than the penetration of the Internet!
About 82 percent of people in households making $75,000 or more are online, compared to 38 percent in households making $30,000 or less.
Usage of the Internet as a consumer media has been around only since the late 1990s, and has now reached 60 percent of the population. By comparison, the telephone was in 35 percent of households by 1920, and did not reach 60 percent until 1950. It took cell phones 20 years to reach 50% penetration of the population. This shows just how fast the Internet is growing as a regular part of our lives.
MDs Use the Web More at Home than in Office
In the February 12, 2001 issue of the American Medical News is an article on MD usage of the Internet. Several statistics from this article are interesting.
The percentage of physicians using the Internet increased to 70%, nearly doubling from 37% in 1999.
54% of medical physicians use the Internet at work, while 70% use it at home.
90% of practicing MDs have accessed the Internet at some point during the past 12 months.
55% of MDs are daily users and 24% are professional users
80% of medical physicians don't view the Internet as essential to their practices.
71%of physicians agreed that they will rely on the Internet more in five years.
59% of MDs agree that the Internet will radically improve communication among patients, physicians and health plans.
So what do all these stats mean? Well, first of all the medical profession is behind the chiropractic profession in usage of the Internet. To me this is a good thing as we need to be using this media more than them to get our message out. Secondly, they realize that inevitably they will have to use the Internet in their practice. We at Now You Know have known this for several years and offer services to keep the chiropractic profession out in front.
Every so often we come across a web site with free stuff that will benefit our web site subscribers and others. In this case Gary, our webmaster found a free site with a large number of comical animated pictures called ".gifs". The address of the site is http://www.millan.net/anims/giffar.html. These small animations add life to web sites usually in a comical setting. Enjoy this web site and use it as you see fit.
Now You Know Products and Services
NYK started just over two years ago offering an email newsletter sent directly to patients. We now have grown to be the largest supplier of web sites and Internet services to the profession. But that is not all we do. Review the list below to see the variety of products and services we offer.
Now You Know Web Site Design and Hosting: Our combination of features, updates, message quality and quantity of content has made Now You Know the premiere provider of Internet services to the chiropractic profession.
Now You Know Email Newsletter Service: Current hard-hitting articles on health and chiropractic issues delivered directly to the patients inbox has made our newsletter service unsurpassed in chiropractic. See why hundreds of office agree!
Echiropractic: We push the technology window to the limit with online chiropractic pamphlets, cards and office letters for you to use. An entire year of unlimited usage for a very reasonable fee. See what everyone else is talking about by visiting www.echiropractic.net .
NYK Patient Lecture Presentation: Use hi-tech graphics and dazzling images to teach your patients about chiropractic and your office. Now You Know offers the most graphically impressive patient lecture available in chiropractic. Available in 35mm slides with an audio tape of the presentation.
NYK Full Spine X-ray Filtration System: Do you take full spine x-rays? Would you like to? Learn how to take full spine x-rays affordably and easily without split screens of 14 x 36 film. Visit www.nowyouknow.net to find out more.
NYK Custom Posters: Why buy generic posters when you can have your picture and your words displaying for your patients. Especially valuable for offices with front window exposure! Only $49.95 each. Visit www.nowyouknow.net to find out more.
NYK Free Services and Web Sites: On our web site, www.nowyouknow.net , you will find a link to this page containing free stuff and links to Free Stuff for chiropractors. Subscribe to free newsletters, get a free poster, send for a free CD-Rom, download free graphics, and find free resources. If you want it and it is free check us out.
Free Classifieds: Selling your practice, buying one? Looking for an associate, or to be an associate? Have a product or service to sell, program or seminar? Now You Know offers this free classified for the entire profession!
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