June 2001 Issue
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In This Issue
New ICA "Flash" opening getting rave reviews
Now You Know has created a "Flash" opening movie for the entrance to the International Chiropractors Association web site. This 30 second movie attempts to show the spirit and history of ICA as you enter the site. The combination of background, music and images leaves the visitor with a sense of pride in chiropractic and ICA. We invite you to view this new web opening at www.chiropractic.org to see for yourself. Just select the "Flash Entrance" from the cover page of the ICA site.
Flash is quickly becoming the hottest thing in web sites. This technology allows mini movies to be placed on websites and play on normal speed internet connections. This really adds some life to any web site and brings the web site experience to a whole new level.
Other impressive web sites with Flash opening include our new Now You Know web site (www.nowyouknow.net). We have changed the entire look of the site with new colors and a new navigation system. But the most impressive part of our new web site is the "knock-your-socks-off" Flash opening. I recommend you turn up the speakers on your computer before you go to our site to view it.
Other sites that include Flash openings are: www.michiganchiropractic.org, www.georgiachiropractic.org, www.fcschiro.com, www.karlparker.com, and of course our subscriber Flash opening which can be seen on www.georgiachiropractic.com . In the coming weeks and months ahead we will be creating other Flash movie openings for our subscriber web sites and other associations and organizations we now handle.
Are You Publicizing Your Web Site?
Your web site can be the most effective and complete tool you have to educate your patients. Nowhere else can you put so much information in one place that your patients can view to help them understand the basic principles of chiropractic and health we know so well. In your practice, as in most chiropractor's, referrals are the main way you get new patients. Well the same is true for your web site. So the question I pose is are you maximizing the outreach of your web site? There are probably many more places where you can publicize you web site. But starting with these can help. If you have some innovative ways in addition to these please email me and let me know of them.
Below is a partial list of things you should be doing to get you web site looked at by your patients and community.
Put your web address on your business card. Sounds simple but you would be surprised.
Have your web address on all office forms and letters, including new patient forms, receipts, sign in sheets, etc.
Have your web address stamped on all pamphlets you have in your office.
Print pictures of your web site and place them around your office for your patients to see.
Place interesting pages from your web site on your bulletin board.
Have your web address in all advertising you do, especially phone book.
Have your web address in your front window or near where people walking by can see it.
Mention your web address to your patients when possible. Including your lectures, report of findings, and other appropriate times.
If you can put your web address on your outside sign, go for it.
Make sure that everywhere you have your phone number you also have your web address.
Tattoo your web address to your bald head. This will not work with everyone but it sure will get noticed!
I'm not normally in the habit of sending emails of jokes around to people but the following I got off a local church's web site and I just couldn't help myself. As I attempted to read these I had to stop several times to wipe the tears of laughter from my eyes, these are bloopers from actual church bulletins that went out to parishioners of various churches. Enjoy:
We will be at the following locations in the near future. Look for us and stop by to see a demonstration of our services. And remember, the free "My Mission" poster can only be obtained at one of our booths.
|July 14th, 2001
|Saturday Night Live's Philosophy on the Beach in South Florida||Southern Chiropractic Association of the FCS, 305-651-8100|
|July 12 - 15, 2001
Speaking & Booth
|Las Vegas, Nevada||Karl Parker Seminars
July 26 - 29, 2001
Westin Harbour Castle Hotel
|Life DE Meetings
|August 8 - 12, 2001
Speaking & Booth
Use this link
For an ongoing list of where we will be please go to our website in the "NYK News" section and look under "Our Seminars".
Now You Know Products and Services
NYK started just over two years ago offering an email newsletter sent directly to patients. We now have grown to the largest supplier of Internet services to the profession. But that is not all we do. Review the list below to see the variety of products and services we offer.
Now You Know Web Site Design and Hosting: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual web sites to the chiropractic profession.
Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic. We estimate that each month over 50 thousand people read these each month. Current and hard-hitting articles on health and chiropractic issues delivered directly to the patients inbox has made our newsletter service unsurpassed in chiropractic. See why hundreds of offices love this service!
Echiropractic: We push the technology window to the limit with online chiropractic pamphlets, cards and office letters for you to use. An entire year of unlimited usage for a very reasonable fee. See what everyone else is talking about by visiting www.echiropractic.net .
NYK Patient Lecture Presentation: Use hi-tech graphics and dazzling images to teach your patients about chiropractic and your office. Now You Know offers the most graphically impressive patient lecture available in chiropractic. Available in 35mm slides with an audio tape of the presentation.
NYK Full Spine X-ray Filtration System: Do you take full spine x-rays? Would you like to? Learn how to take full spine x-rays affordably and easily without split screens of 14 x 36 film. Visit www.nowyouknow.net to find out more.
NYK Custom Posters: Why buy generic posters when you can have your picture and your words displaying for your patients. Especially valuable for offices with front window exposure! Only $49.95 each. Visit www.nowyouknow.net to find out more.
NYK Free Stuff: On our web site, www.nowyouknow.net , you will find a link to this page containing free stuff and links to Free Stuff for chiropractors. Subscribe to free newsletters, get a free poster, send for a free CD-Rom, download free graphics, and find free resources. If you want it and it is free check us out.
Free Classifieds: Selling your practice, buying one? Looking for an associate, or to be an associate? Have a product or service to sell, program or seminar? Now You Know offers this free classified for the entire profession!