April 2002 Issue
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In This Issue
Marketing
Without A Doubt Seminar Begins
On Thursday, June 6th, 2002 in
St. Petersburg Florida a new kind of seminar program begins that can change the
way you market your practice. Marketing Without A Doubt is a new program sponsored by the ICA (with the FCS in Florida) designed to teach doctors
and their staffs the important and untapped marketing areas of public speaking
and internet marketing. (Click
here for pdf flyer, 268K) This new program is being taught by
Dr. Larry Duboff and myself and is a one day only must-see program.
In Dr. Larry Duboff's portion of the program you will learn the secrets to filling your calendar with speaking engagements. Dr. Larry Duboff is considered the finest speaking coach in the chiropractic profession. He was trained under the world's premiere public speakers and he has tailored his portion of the program specifically toward chiropractors. His web site is: www.chirospeakers.com.
My portion of this new program includes practical application of internet technology to help you educate and stimulate your patients into more knowledgeable practice members. I will show you the most cost effective ways of educating your patients while giving them the tools they need to become referring experts. The information on health and chiropractic will blow you away! And imagine what impact that same information will have on your patients!
I
Wish I Had it on Tape
There are just times in your
life when you wish you had a tape recorder handy. A couple of days ago I was in
the office seeing patients when one patient walked in and asked me a question
about an article in the Now You Know Newsletter we had just sent out. He
first wanted to know about a chemical listed in one article that had to do with tomatoes
and the heart. But then he went into the article about how more MDs were
referring to chiropractors, then he spoke about the article about the Olympic athletes
and chiropractic care. From there he jumped into a discussion on the
article about how disappointing back surgeries were.
His enthusiasm kept rising about the articles when he then said, "Boy Doc, I'm really glad you send those out every month!" After this few minute conversation he then happily made his next appointment and went on his way. Immediately following his departure, I turned to the doctor with me and said, "boy I wish I had that on tape!"
I often try to describe to doctors the benefits of getting good health and chiropractic information out to patients on a regular basis. But this incident really nailed it down for me. It is common to hear patients say that they really liked the newsletter this month. It is even common to get questions on a particular article, but it was a pleasant surprise to have someone review almost every article and ask pointed and inquisitive questions with such enthusiasm.
In our offices on a daily basis we would love to sit every patient down and give them an orientation on chiropractic. Then we would love to go into other issues such as vaccinations, medication overuse and the benefits of a wellness approach to health. But most practitioners do not have the luxury of that kind of time. We therefore have to depend on having some communications process to disseminate that valuable information for us. This one patient made it abundantly clear to me that email newsletters are the way to go. Not only do these newsletters stimulate discussion and thought, they also make stronger patients and therefore better referring patients.
I did end my conversation with this exuberant patient with one question, "You did hit the FORWARD button didn't you?"
Vaccine Thriller Hits the Bookstores on May 1st, 2002
Our good friends at the National
Vaccine Information Center send out a regular email newsletter that I highly
recommend to all DCs. This is an issue near and dear to all of us, and these
people are out in front spreading the truth about vaccinations. The
following article comes from their online email. I recommend all DC's
become a member of the NVIC and subscribe to their free email newsletter. Their
web address is www.909shot.com
.
VACCINE THRILLER BY BEST SELLING NOVELIST MICHAEL PALMER AT BOOKSTORES AFTER
MAY 1
(Reprinted from NVIC email newsletter)
From his first best seller, THE SISTERHOOD, to his most recent, THE PATIENT, Michael Palmer has earned the reputation of being a master of medical suspense who is not afraid to deal with controversial medical topics in the news. Now this nine times New York Times best selling novelist takes on the chemical and vaccine industries in his new medical thriller, FATAL, to be published on May 1 by Bantam Books. Palmer is the first major fiction writer to tackle the controversial issue of vaccine safety in a substantive way.
A former emergency room physician and the real-life father of a son with high functioning autism (Asperger's syndrome), Dr. Palmer became interested in questions about vaccine risks during the course of his search for the truth about what might have happened to his son. He sets his fast paced and terrifying tale of unbridled greed and murder in West Virginia and the Washington, D.C. area and skillfully entertains while educating the reader about the major concerns of parent vaccine safety activists.
Books will be available the week of May 1 at local bookstores or on-line and through NVIC. To read a profile and interview with Michael Palmer that explains more about who he is and why he wrote FATAL, go to the website operated by the National Vaccine Information Center www.909shot.com . For additional information, go to www.michaelpalmerbooks.com or www.bantamdell.com .
"The Chiropractic Choice" Newspaper Hits Profession
The ICA's new profession-wide publication
has just hit your mailbox. This new publication hits the stories that need
to be told in our profession in a no-nonsense way. In the first issue of
this publication you will find stories on the Federation of Chiropractic
Licensing Boards and their attempt to take control of continuing
education. Additionally, there is a story about the Canadian conspiracy to
paint chiropractors as dangerous.
We at Now You Know are proud to do the website for this new publication. The site can be seen at: www.thechiropracticchoice.com. On the website you can read each page as well as view the advertisements just as they appear in the paper. On this new site you will also see an archive of all the recent ICA editions of the "Chiropractic News Service", (CNS). The CNS is a weekly free email newsletter for chiropractors, designed to keep you in touch with current events in our profession. To subscribe, just go to the ICA's website at www.chiropractic.org.
We at Now You Know are also willing to put our money where our mouth is as we have committed to purchasing the back page of this publication on an ongoing basis. (Please click on the thumbnail picture to the left to see a full size pdf of our advertisement.) Now You Know is officially endorsed by the ICA. In their 76 year history ICA has only endorsed 4 products or services. Today ICA presently only has 2 endorsements issued. We feel proud to be one of them.
Now You Know Has New Mailing Address
Now You Know has moved our operations to an office on Marietta Square. With this new space and the additions of more personnel, we have geared up for the growing numbers of offices that are joining our NYK family. This new facility, we call "NYK Square", will increase our capabilities and level of service. Additionally we now also have a new mailing address. Please use this mailing address for all hard copy correspondence as well as pictures that you may be mailing for your website.
New General Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210
New Beginnings and NJ Chiropractic Forum in New Jersey
New Jersey on April
25-28, 2002 is the next exciting New Beginnings program hosted by Dr. Jim
Dubel. If you have not yet been to one of these programs you owe it to
yourself to get to one. This April meeting promises to be one of the
largest and most exciting. in addition to the great lineup of regular New
Beginning speakers, there will be special appearances by Dr. Rob Schiffman, (the
busiest solo practitioner in North America who sees over 2500 visits per week by
himself!) and Dr. Guy Reikman president of Palmer College.
But that's not all. Also appearing will be Bill Esteb,
Dr. Craig Wehrenberg, Dr. Pasquale Cerasoli, Dr. Karl Parker, Dr. BJ Harman, and
myself. On Friday night there will be a special event, a Fire-walk
with Dr. Jay Handt! For
more information, please visit their website, www.newbeginningschiro.com
.
Another good NJ program will be Karl Parker seminars and NJ chiropractic forum in Edison, NJ May 2-5. Each year this event occurs in the Springtime. This year's program is being held at the Sheraton Edison Hotel just 14 miles from Newark airport . There will be over 33 speakers and 77 classes on success and
chiropractic philosophy, practice management, staff training, how to bill and get paid, insurance course, Medicare, compliance, technique and license renewal. For full program details please visit www.karlparkerseminars.com
Our Upcoming Seminars and Shows
The list of programs and appearances we are attending continues to grow. Below is a list of the places we will be over the next few months with many more in the works. Of special mention are
When | Who-Where | Contact |
April
27-28, 2002 |
"Chiropractic
Without a Doubt" |
ICA
1-800-423-4690 |
April
25-28, 2002 Booth |
New
Beginnings Sheraton Hotel Eatontown, New Jersey |
New
Beginnings 732-747-4646 www.newbeginningschiro.com |
May
2-5, 2002 Speaking & Booth |
The
NJ Forum by Karl Parker Edison, New Jersey |
888-4DR-KARL
(437-5275) www.karlparkerseminars.com |
May
4-5, 2002 Speaking |
"Chiropractic
Without a Doubt" |
ICA
1-800-423-4690 |
May
16-18 2002 booth |
Palmer Lyceum West | Palmer
College West www.palmerlyceum.com |
June
6, 2002 Speaking |
Marketing
Without A Doubt FCS Convention Hilton Downtown St. Petersburg click here for flyer |
ICA
1-800-423-4690 www.fcschiro.com |
June
7-9, 2002 Speaking & Booth |
FCS
Convention Hilton Downtown St. Petersburg |
1-800-335-4897 www.fcschiro.com |
July
25-28, 2002 Booth |
DE Burlingame California |
DE www.lifede.com |
August
8-11, 2002 Booth |
Palmer
Lyceum Davenport |
Palmer
College www.palmer.edu |
August
17-18, 2002 Speaking |
"Chiropractic
Without a Doubt" |
ICA
1-800-423-4690 |
August
22, 2002 Speaking |
Marketing
Without A Doubt FCS Convention Palm Beach at "Breakers" |
ICA
1-800-423-4690 www.fcschiro.com |
August
22-25, 2002 Speaking & Booth |
FCS
Convention Palm Beach at "Breakers" |
1-800-335-4897 www.fcschiro.com |
September
21-22, 2002 Speaking |
"Chiropractic
Without a Doubt" |
ICA
1-800-423-4690 |
September
26-29, 2002 Booth |
New
Beginnings Sheraton Hotel Eatontown, New Jersey |
New
Beginnings 732-747-4646 www.newbeginningschiro.com |
November15-16,
2002 Speaking & Booth |
New
York Council Convention New York City |
1-718-386-3988 www.nycouncil.org ![]() |
November22-23,
2002 Booth |
ICA
Pediatric Convention New Orleans, LA |
ICA
1-800-423-4690 |
December
6-8, 2002 Speaking & Booth |
FCS
Convention Orlando Airport Hyatt |
1-800-335-4897 www.fcschiro.com |
Now You Know Services and Products
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Now You Know Email Newsletter Service:
Our newsletter is the most popular patient email newsletter in chiropractic. We estimate that each month over 100 thousand people read these each month. Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic. See why hundreds of offices love this service!
Echiropractic: We push the technology envelope to the limit with online chiropractic pamphlets,
cards and office letters for you to use. An entire year of unlimited usage for a very reasonable fee with our "plus" package as an add-on for either our website, or newsletter service. See what everyone else is talking about by visiting www.nowyouknow.net .
NYK Patient Lecture Presentation: Use hi-tech graphics and dazzling images to teach your patients about chiropractic and your office. Now You Know offers the most graphically impressive patient lecture available in chiropractic. Available in 35mm slides with an audio tape of the presentation.
FREE Online Classifieds: Looking to sell or buy a practice? Are you looking to be an associate? These and many more are available through a joint classifieds posted from Now You Know and Planet Chiropractic. Just go to our website and look under "Free stuff".