May 2002 Issue
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In This Issue
Chiropractic Emergency In Manitoba, A Call for
Help
It has happened in Manitoba, it could happen where you practice next! Now is the time to mobilize! The Government of Manitoba has decided to eliminate chiropractic coverage for those 18 years old and under! That's right, in a system where health care is universal, chiropractic has been specifically singled out and coverage has been removed for children 18 years and under. This travesty must be met with a loud and resounding outcry.
Over the past year,
several
forces in opposition to chiropractic have been waging a smear campaign in the
press to try to suggest that chiropractic is dangerous. This propaganda
campaign was designed to sway Canadian lawmakers to restrict payment for chiropractic
services. Unfortunately children were the first target and have been
entirely removed from payment in Manitoba.
This horrific event must be met with bold action. The ICA has taken the position that you must fight fire with fire. Since the original campaign was waged in the press, the response must be in the press. In an effort to win the war of public opinion the ICA has started a fund specifically earmarked to purchase media in Canada to tell the chiropractic side of the story and save the children. The ICA is asking all chiropractors of any affiliation to step up and contribute to this fund. This is truly an hour of crisis that demands strong and unified action.
ICA released a statement on this event and their action
stating: In a special meeting on May 13, 2002 the ICA
Board of Directors voted unanimously to extend
assistance in every possible way to the Canadian chiropractic community as they
defend the profession against grossly discriminatory new policies that would
restrict access to chiropractic services by denying payment for persons 18 years
of age or younger. The government of Manitoba has announced that this policy
will go into effect in that province on July 1, 2002. ICA has written to the
presidents of the Canadian Chiropractic Association and the Manitoba
Chiropractors' Association noting how concerned the entire world of chiropractic
is over these developments and assuring them that the combined resources of
the global chiropractic community are available to assist them in this fight.
ICA members from across Canada have asked ICA to assist in the campaign to
defend chiropractic in that country. ICA's leadership understands that the issue
of reversing the policy in Manitoba must come from the actions of the citizens
of that province.
ICA's
leaders also recognize, however, that the damage that has been done to
chiropractic in the public mind from this policy announcement can only be
reversed through an aggressive public information and education campaign. In
this effort, ICA will
coordinate a worldwide fundraising effort to ensure that the
message is effectively communicated throughout Manitoba, Canada and anywhere in
the world that chiropractic is attacked in such a vicious and prejudicial
manner.
Anyone wishing to help in this cause can do so by donating to the fund. You can do this by calling ICA at 1-800-423-4690 or by donating directly on their web site at www.chiropractic.org. In addition to the donation of our internet resources, we at Now You Know will also be making a monetary contribution to this fund. Do not for a minute believe that this is only a problem in Manitoba, or Canada. This fight will be coming to your home soon. We must meet the challenge now before it spreads. Now is the time to stand up for chiropractic, now is the time to stand up for the children. Please contribute!
Please forward this important message on to every chiropractor on your email mailing list! We must act now!!!
Chiropractic on Discovery Health Channel
Over the next few weeks
a one hour program will begin airing on the Discovery Health
Channel that shows how chiropractic care is helping those in a Miami drug
addiction program. The program will air on May 12, and will continue to be
shown approximately 11 times up till September 6, 2002. The Discovery
Health series is called "Lifeline" and the particular show that touts the
benefits of chiropractic care in addictionology is called "Wiped
Out".
The show's inclusion of chiropractic was triggered by an article that recently appeared in the prestigious scientific journal "Molecular Psychiatry". The original journal article reported on patients in a residential drug-addiction program who received chiropractic care designed to realign their vertebrae. What was remarkable was that these individuals completed the treatment program at an amazing 100 percent rate. Nationally only 72 percent of participants make it all the way through such programs.
The research, and the subsequent filming of the chiropractic portion of the program was done at Miami's Exodus drug-treatment program. This center is run by their medical director Dr. Jay Holder, who is a chiropractor. Times and dates of this show can be found on the Discovery Health website at http://health.discovery.com/ .
On the website there may be an error as the show listed as "Over Exposed" contains the explanation that mentions chiropractic. Dr. Holder explained that this is incorrect and that the chiropractic segment is actually not part of that show but rather is part of the show "Wiped Out". The explanation for the chiropractic segment is short and reads as follows. "A drug rehab program gets results with chiropractic treatment."
Another One Bites The Dust
As
if
you can almost hear the words to the song from the group Queen, "Another
one bites the dust!" This is in reference to a story that appears
in the April 22 - 29, 2002 issue of the American Medical News. The article
states the reason for the withdrawal as, "A precipitous drop in sales has
caused the only manufacturer of Lyme vaccine to remove the preventive tool from
the market.
"The article further explains in the heading, "Public perception of a
vaccine's danger, even if wrong, can doom the vaccine and poses a broader threat
to the nation's health."
Although many of us would disagree as to the reasoning with the last statement, it is interesting to note that a publication such as this is showing a crack in the armor of vaccinations. By stating in their publication that there is a "Public perception of a vaccine's danger..." sends a strong message that they are well aware of the public's growing tide of question and concerns on this issue.
As chiropractors we should see this as a huge step toward freedom of informed consent on this issue. Here is a vaccination that was not mandated by the government that was withdrawn from the market because of the public's lack of interest and general fear of the possible adverse outcomes. I wonder just how many other vaccinations would also fall be the wayside if they were not mandated by the government.
It Should be Illegal
Under
the heading of, "Good job if you can get it," a story from the
May, 6,
2002 issue of the American Medical News actually reports on a company that now
sets schedules for MD's
to be paid to hear sales pitches from drug sales people. This startup
company is assembling a network of physicians willing to be paid to listen to
sales pitches from pharmaceutical salespeople. What this company does is
sign up MD's who are willing to be paid $50 bucks to hear a ten minute sales
blurb on new drugs! The pharmaceutical company actually pays $105 for this
privilege, but more than half goes to the company setting up the appointment.
What a deal, can you imaging getting paid 50 bucks every time someone wanted to sell you something? The article points out that the pharmaceutical industry employed 87,892 sales representatives in 2001, up 110% from 41,855 in 1996. The ratio is now up to 4.7 MDs for every drug sales person. Additionally the article points out that last year drug companies spent $13.2 billion in direct marketing to physicians. This represents five times the $2.5 billion spent in direct-to-consumer advertising, according to the Kaiser Family Foundation. This means the number of drug sales people has more than doubled in the last 5 years.
Among the medical establishment there is debate on the ethical considerations of this new business practice. (If chiropractors were doing this they would lock us up, throw away the key and feast in the media for months!) Some MDs say this practice is unethical, (Dah?) while some say it is educational. (Hey a little knowledge is a good thing for 50 smackers every 10 minutes, right?)
Chiropractic
Without A Doubt Huge Success
Phase two of the ICA's "Chiropractic Without A Doubt" (CWAD) programs are getting rave reviews and large crowds. Over the past two weekends ICA's newly revised "CWAD" programs have been setting attendance records. Dr. Steve Hoffman and myself teach the second generation of these programs initially started by Drs. Patrick Gentempo and Christopher Kent. These new programs continue the same basic direction, with new updated material and a few interesting new twists. For those who have attended these in the past, consider returning again. You'll be glad you did. For a schedule of upcoming dates please visit the ICA website at www.chiropactic.org.
Additionally, another new and exciting program is just around the corner. "Marketing Without a Doubt" is a no-holds barred program designed to give you and your staff the tools you need to grow! Dr. Larry Duboff teaches you the ins and outs of public speaking from basics of how-to, to the secrets of filling up your calendar with speaking engagements. In my portion of the program we will cover the nuts and bolts of using internet technology to turn your patients into educated referring machines! We will also show you some of the most efficient and cost effective marketing technologies available. The initial dates for these programs are listed below in our calendar.
Now You Know Has New Mailing Address
Now You Know has a new mailing address. Please use this mailing address for all hard copy correspondence as well as pictures that you may be mailing for your website.
New General Mailing Address:
Now You Know Inc.
PO Box 2210
Marietta, GA 30061-2210
Our Upcoming Seminars and Shows
The list of programs and appearances we are attending continues to grow. Below is a list of the places we will be over the next few months with many more in the works. Of special mention are
When | Who-Where | Contact |
May
16-18 2002 booth |
Palmer West Lyceum | Palmer
College West www.palmerlyceum.com |
May
23-25 2002 booth |
Sherman Lyceum | Sherman
College of Straight Chiropractic www.sherman.edu |
June
6, 2002 Speaking |
Marketing
Without A Doubt FCS Convention Hilton Downtown St. Petersburg |
ICA
1-800-423-4690 www.fcschiro.com |
June
7-9, 2002 Speaking & Booth |
FCS
Convention Hilton Downtown St. Petersburg |
1-800-335-4897 www.fcschiro.com |
July
13, 2002 Speaking |
Philosophy
on the Beach Daytona Beach, FL |
Dr.
Danita Heagy dth@drdanita.com |
July
25-28, 2002 Booth |
DE Burlingame California |
DE www.lifede.com |
August
3-4, 2002 Speaking |
"Chiropractic
Without a Doubt" |
ICA
1-800-423-4690 |
August
8-11, 2002 Booth |
Palmer
Lyceum Davenport |
Palmer
College www.palmer.edu |
August
17-18, 2002 Speaking |
"Chiropractic
Without a Doubt" |
ICA
1-800-423-4690 |
August
22, 2002 Speaking |
Marketing
Without A Doubt FCS Convention Palm Beach at "Breakers" |
ICA
1-800-423-4690 www.fcschiro.com |
August
22-25, 2002 Speaking & Booth |
FCS
Convention Palm Beach at "Breakers" |
1-800-335-4897 www.fcschiro.com |
September
21-22, 2002 Speaking |
"Chiropractic
Without a Doubt" |
ICA
1-800-423-4690 |
September
26-29, 2002 Booth |
New
Beginnings Sheraton Hotel Eatontown, New Jersey |
New
Beginnings 732-747-4646 www.newbeginningschiro.com |
November
2-3, 2002 Speaking |
"Chiropractic
Without a Doubt" |
ICA
1-800-423-4690 |
November15-16,
2002 Speaking & Booth |
New
York Council Convention New York City |
1-718-386-3988 www.nycouncil.org ![]() |
November22-23,
2002 Booth |
ICA
Pediatric Convention New Orleans, LA |
ICA
1-800-423-4690 |
December
6-8, 2002 Speaking & Booth |
FCS
Convention Orlando Airport Hyatt |
1-800-335-4897 www.fcschiro.com |
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