November 2002 Issue
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In This Issue
Time Still Remaining! Remainder of 2002 FREE
Now You Know is making this special offer to encourage all those who have been waiting to include the Internet in their office and community education and marketing. Subscribe now to one or more of our services for the first quarter of 2003 and get the rest of 2002 for FREE!
Now is the best time to get a website and email newsletter for your office! All you need to do is subscribe to any of the Now You Know services, pay the initial startup fee and the first quarter, and we will consider your first quarter to be January, February and March 2003! That means you get the remainder of November and December of 2002 for FREE!
If you have been waiting, now is the time to make the move into the information age. If you want more information you can visit our website at www.nowyouknow.net or call us toll free at 1-800-NYK-U YES, (800-695-8937).
NY Chiropractic Council Planning Big Events in New York
On November 15th, 16th & 17th, 2002, the New York Chiropractic Council will have their thirteenth annual convention at the New York Marriott Financial Center Hotel at Ground Zero. This event promises to be an emotional and exciting weekend with many different events planned. Some of them are as follows:
You can get more information on this event by going to the NY Council's website at: www.nycouncil.com.
HIPAA Update: extensions for HIPAA
If you filed for a 1 year extension, that only covers the office for the electronic transmissions. The practice must be in compliance on privacy issues by April 14, 2003. This also includes having a written plan for the office and the staff educated on the new regulations.
The biggest "pitfall" is usually the staff. The doctor has a tremendous amount of exposure for simple transgressions by the staff unless the doctor takes a few simple steps. This can be accomplished in a 1 hour office meeting and will insulate the doctor and practice against significant potential fines.
The doctor also must learn what to do and what not to do in order to direct the staff. The doctor must also choose a compliance officer. This is a Federal mandate. The doctor, in a small office, should choose him/herself as the compliance officer. This gives the practice a layer of insulation against a disgruntled staff member, who might choose to retaliate against the doctor for something that the doctor isn't even aware of.
There is a lot to learn and we hope to make it easier for you. Do not wait until the last minute, as easy as it is it will still take some time to "get into the flow" of a HIPAA compliant office. For more information, or to purchase a HIPAA compliance package at a $25 discount, please visit www.hipaachiropractic.com.
ChiroTags - An Inexpensive Way to Get Your Name Seen by Thousands
Shouldn't your car be a form of advertising for your clinic? Do you want thousands to see your name every day? ChiroTags can help you do just that.
All car makers add their logo and name-badge to their cars knowing that it will be seen by millions. If this tactic works for them why not make it work for you.
ChiroTags is a new product by Now You Know that you can order directly online through both our www.nowyouknow.net website or our new www.chirotags.com website. These name tags can be ordered with whatever you want on it. So how about your website address? Imagine how many people will see your web address and may decide to check you out, all from just driving around. I decided I wanted a simple message on my new truck so I added the work "Chiropractor" to my rear tailgate. (actual picture left)
ChiroTags can be ordered in either chrome or matte gold colors and will last as long as your car. You can have as many as 19 letters in your ChiroTag, and it can be made with either an adhesive backing for permanent mounting or a magnetic backing for temporary placement. The best part of this no work marketing item is that it only costs $39.95 ! What's even better is that if you order two or more you do not have to pay any shipping charges. Rarely, do you come across an inexpensive marketing item that can get your name out to so many people so inexpensively. And after all, it looks a whole lot better than bumper stickers.
Want Us to Speak at Your Convention or Seminar?
We would like to thank the many associations, organizations and groups that have us on their programs speaking. Dates permitting, we would love to participate at your Association or Society convention as well . Presently we are booking many dates for 2003. As our calendar fills up we may not be able to present at your event. We have been offering many subjects from Internet usage to patient education, to current news and research on chiropractic and subluxation. We have two versions that can be presented either for CE credit or without CE credit. Typically we can offer up to 8 hours for continuing education, (we do not do the CE applications, must be done through society or chiropractic college).
If you are interesting in having us at your program please contact us at either braile@nowyouknow.net or call us at 800-695-8937.
Our Upcoming Seminars and Shows
The list of programs and appearances we are attending continues to grow. Below is a list of the places we will be over the next few months with many more in the works.
When | Who-Where | Contact |
November 15-16, 2002 Speaking & Booth |
New York Council Convention New York City |
1-718-386-3988 www.nycouncil.org click here for flyer & reg. form |
November 22-24,
2002 Booth |
The Family Practice |
1-866-LEAD-DCS (532-3327) |
November22-24, 2002 Booth |
ICA Pediatric Convention New Orleans, LA |
ICA 1-800-423-4690 |
December 6-8, 2002 Speaking & Booth |
FCS Convention Orlando Airport Hyatt |
1-800-335-4897 www.fcschiro.com |
January 23-26, 2003 Speaking & Booth |
New Beginnings |
New Beginnings 732-747-4646 www.newbeginningschiro.com |
January 30- February 2, 2003 Booth |
Life DE Meeting |
DE www.lifede.com |
February 22-23, 2003 Speaking & Booth |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
February 20-22, 2003 Speaking & Booth |
"Ward Success Systems
Extravaganza" |
Ward
Success Systems www.ultimatecoaching.com 925-855-1635 |
February 28-March 2, 2003 Speaking |
Arnold Classic & ICA Sport Fitness Symposium, Columbus, Ohio |
ICA 1-800-423-4690 |
March 8-9, 2003 Speaking & Booth |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
March 14-16, 2003 Booth |
Michigan Chiropractic Assoc. |
MCA www.michiganchiropractic.org |
April 24-27, 2003 Booth |
Life DE Meeting |
DE www.lifede.com |
May 1-4, 2003 Speaking & Booth |
New Beginnings |
New Beginnings 732-747-4646 www.newbeginningschiro.com |
May 17-18, 2003 Booth |
ICA Philosophy Symposium |
ICA 1-800-423-4690 |
June 14-15, 2003 Speaking & Booth |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
July 31- August 3, 2003 Booth |
Life DE Meeting |
DE www.lifede.com |
August 7-10, 2003 Speaking & Booth |
Palmer Lyceum Davenport |
Palmer College www.palmer.edu |
August 23-24, 2003 Speaking & Booth |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
September 18-21 2003 Speaking & Booth |
New Beginnings |
New Beginnings 732-747-4646 www.newbeginningschiro.com |
September 27-28, 2003 Speaking & Booth |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
October 18-19, 2003 Speaking & Booth |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
November 1-2, 2003 Speaking & Booth |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
November 16-17, 2003 Speaking & Booth |
"Chiropractic Without a Doubt" |
ICA 1-800-423-4690 |
Now You Know Services and Products
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NYK Patient Lecture Presentation: Use hi-tech graphics and dazzling images to teach your patients about chiropractic and your office. Now You Know offers the most graphically impressive patient lecture available in chiropractic. Available in 35mm slides with an audio tape of the presentation.
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