October 2002 Issue

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In This Issue


NYK Special Offer - Remainder of 2002 FREE

Now You Know is making this unprecedented offer to help all those who have been waiting to include the Internet in their office and community education and marketing.   Subscribe now to one or more of our services for the first quarter of 2003 and get the rest of 2002 for FREE!  With this special offer, you can save as much as $210.00. 

Now is the best time to get a website and email newsletter for your office!  All you need to do is subscribe to any of the Now You Know services, pay the initial startup fee and the first quarter, and we will consider your first quarter to be January, February and March 2003!  That means you get the remainder of October, November and December of 2002 for FREE!

If you have been waiting, now is the time to make the move into the information age. If you want more information you can visit our website at www.nowyouknow.net or call us toll free at 1-800-NYK-U YES, (800-695-8937).


First HIPAA Deadline is October 16th

(Reprinted from ICA release) The first HIPAA deadline is coming up this month and all providers who file claims electronically will need to either have a compliance plan in place or have filed for an extension by October 16, 2002. The new privacy and confidentiality rules required by the Health Insurance Portability and Accountability Act of 1996, the so-called HIPAA statute, involve a new set of federal privacy and confidentiality regulations that will apply to health plans, health care clearinghouses, and health care providers including doctors of chiropractic. This law was intended by Congress to protect health records and confidential patient information from being sold, misused or otherwise inappropriately transferred without patient consent, for example from large HMOs or insurance companies to banks and credit bureaus. This new law will require covered chiropractic practices to have a compliance plan for "electronic healthcare transactions" in place by October 16, 2002, in which providers will need to address a variety of key procedural questions relating to the security of patient data. IF YOU DO NOT FILE CLAIMS ELECTRONICALLY, THIS DOES NOT APPLY TO YOU. The current published information from The U.S. Department of Health and Human Services (HHS) indicates that covered providers must be in compliance with the other aspects of HIPAA by April 14, 2003.

To assist Information Age readers a web site www.hipaachiropractic.com has been set up with information and a self-help compliance program that can be purchased from Compliance Plan for Doctors Inc.  This plan is being offered through the website www.hipaachiropractic.com at a reduced fee for $25.00 less than you could purchase it directly from Compliance Plan for Doctors Inc. 


amednews.comMD's Using the Internet More

More and more MDs are getting onto the Internet according to an article in the October 7th 2002 American Medical News.  The article starts off with a very prophetic statement, "The question about physicians and the Internet is no longer whether they will use it." According to the AMA's most recent annual study of physicians' World Wide Web use shows that 78% of doctors went online in 2001.  I would safely say that the chiropractic profession is now lagging behind our allopathic counterparts when it comes to being on the Internet.

The AMA news  article also revealed some additional statistics. For instance, 47% said the Web had a major impact on how they practice medicine. Use by physicians older than 60 soared to 65% in 2001.  The article also noted that a growing number of physicians now have their own Web sites, with the percentage being around 29%.  I know from experience that the chiropractic profession is not at 25% yet.

We at Now You Know have been saying for the last several years that the Internet represents the best hope for chiropractic to level the playing field in terms of reaching and educating the public. We continue to dedicate ourselves to making it easy and affordable to have Doctors of Chiropractic get on the Internet with a large volume of quality chiropractic and health related material.  If we do not tell our story, who will?  You know that the medical profession IS going to tell theirs.


Our Upcoming Seminars and Shows

The list of programs and appearances we are attending continues to grow.  Below is a list of the places we will be over the next few months with many more in the works. 

When Who-Where Contact
October 18-20, 2002

The Family Practice
Disney's Coronado Springs Resort
Lake Buena Vista

1-866-LEAD-DCS (532-3327)
Extension 105

October 24-27, 2002

DE Meeting
Waverly Hotel, Atlanta


October 25-27, 2002

GCA Convention

Atlanta Marriott, Century Center

Georgia Chiropractic Association

November 2-3, 2002

"Chiropractic Without a Doubt"
by ICA, Richmond, VA

ICA  1-800-423-4690

Click here for flyer

November 15-17, 2002
Speaking & Booth
New York Council Convention
New York City
click here for flyer & reg. form
November 22-24, 2002

The Family Practice
"W" Chicago City Center Downtown

1-866-LEAD-DCS (532-3327)
Extension 105

November22-24, 2002
ICA Pediatric Convention
New Orleans, LA

ICA  1-800-423-4690

December 6-8, 2002
Speaking & Booth
FCS Convention
Orlando Airport Hyatt
January 23-26th, 2003
Speaking & Booth
New Beginnings
Molly Pitcher Inn, Red Bank, NJ
New Beginnings


Now You Know Services and Products

Now You Know Web Site Design and Hosting: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual web sites to the chiropractic profession. Check out the ever growing list of features on our website at: www.nowyouknow.net, then click on our services and then website service.

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic.  We estimate that each month over 100 thousand people read these each month.  Current and hard-hitting articles on health and chiropractic issues delivered directly to your patient's inbox has made our newsletter service unsurpassed in chiropractic.  See why hundreds of offices love this service! 

Echiropractic:  We push the technology window to the limit with online chiropractic pamphlets, cards and office letters for you to use.  An entire year of unlimited usage for a very reasonable fee.  See what everyone else is talking about by visiting www.nowyouknow.net

NYK Patient Lecture Presentation: Use hi-tech graphics and dazzling images to teach your patients about chiropractic and your office. Now You Know offers the most graphically impressive patient lecture available in chiropractic.  Available in 35mm slides with an audio tape of the presentation.

FREE Online Classifieds:  Looking to sell or buy a practice?  Are you looking to be an associate?  These and many more are available through a joint classifieds posted from Now You Know and Planet Chiropractic.  Just go to our website and look under "Free stuff".


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