Technology for a new millennium for anyone interested in spreading the chiropractic message.
April - May 2000
encourage you to forward this newsletter to other chiropractic colleagues.
Please visit our Web site at www.nowyouknow.net
Our email address email@example.com
In this issue:
Who Is Doing Your Web Site
Now You Know Update
Who Is Doing Your Web Site?
I wish I had Microsoft stock for every time I heard something like this, “I Have a patient, who has a brother who has a girlfriend, whose cousin does my web site.” Since founding Now You Know, I have been traveling the country and speaking on how to integrate Internet technology into a chiropractic practice for almost a year. I have noticed that there have been three types of chiropractors. No, I am not speaking of philosophy, I am speaking of communications technology.
There are those who say they do not want anything to do with the Internet. They do not need a computer and do not even know how to turn one on. This shrinking group is slowly being dragged kicking and screaming into the information age.
The second group are those few "chiro-techies" who know computers and want to do it all themselves. Although their web sites may have a high-tech look, in these cases usually the content is sparse or weak.
The final group realizes the need to be on the Internet, but wants nothing to do with it themselves. So the doctors in this group find someone to delegate all responsibility to. This type of chiropractor usually spends the most money (whether they want to or not) trying to get a web presence. They usually find a patient or relative who can do web sites and turns the whole thing over to them. The results are usually a variety of semi high-tech features on a site with little chiropractic content. These sites usually are little more that online phone book ads.
To me web sites should be a learning center for chiropractic and your office. Web sites should educate and promote chiropractic and you to your community. To accomplish this you need two qualities. You have to be able to write on chiropractic, and you have to be technically able to design a good looking web site with good graphics and a good level of technology.
The reality is that very few chiropractors possess both these attributes and have the time to devote to accomplishing the job. The next best thing is then to hire a person or company that can do these things. Presently, I have noticed three companies that are in this area specific to chiropractors, (including Now You Know). Pricing from these three varies somewhat but all three seem to be in the same ball park. Two of these companies, (again including Now You Know) offer an email newsletter service in conjunction with their web sites. The clear points of difference can be seen in the content of these web sites. In this area I am proud of the accomplishments and content of Now You Know web sites. Although I am not going to review that here, I do invite readers to check out our www.nowyouknow.net site and see the web hosting section which reviews our content.
Overall, my message on this subject to those looking to get on the Internet is to not be dazzled by high tech gizmos. Everyone can do that these days. Be more concerned with appearance and especially with content. The Internet affords chiropractic an unprecedented avenue to tell our side of the story. Make your message on your web site more than just a phone book advertisement.
Everyone always loves free stuff. So I thought I would give you a run down on free stuff available to you on the Internet in the chiropractic world. This list is far from complete, and I welcome anyone with additional free stuff to send us emails to let us know about it. Here is my list in no particular order.
As everyone knows web usage is growing. From USA Today March 22, 2000 issue is a story that goes into some details as to web usage. Some of the numbers are quite fascinating. The numbers in the USA Today article come from Strategis Group, a market research and consulting firm based in Washington, D.C.. Here are just some of the numbers:
Now You Know Update.
Now You Know on the road. The "Internet Practice Seminar" is becoming more and more popular. To see the list of places you can catch our program please click on "Our Seminars" on our web site at www.nowyouknow.net .
Now You Know, now the biggest provider of Internet services to the chiropractic profession! Once again we sent out a record number of emails via our newsletter service. We now host over 200 chiropractors web sites as well as a growing number of chiropractic councils, and organizations. All told, we presently put over 250 chiropractors into cyberspace with tens of thousands of viewers and readers each month.
Free month for our "Tell a Friend" Program: Now You Know is now offering a Free month of service to any of our subscribers who refers a friend who subscribes to our services. This is a special Thank You for all those who are spreading the chiropractic message using our services. Many of our doctors on our rapidly growing list of subscribers are telling other about our services. To reward them, we will be giving them a free month of whatever services they subscribe to for that referral.
To find out more about the Now You Know services, please visit our Web site at: www.nowyouknow.net
Now You Know
has even created a free CD-ROM that explains some of the NYK services.
For a free CD-ROM or any other information, please contact us at:
email firstname.lastname@example.org ,
call us at 678-570-7750
Now You Know at 3450 Velma Drive, Powder Springs, GA, 30127,
Please forward this newsletter to another chiropractic colleague.