October 17, 2011
By Dr. Bobby Braile
get a chance to speak to a lot of chiropractors these days. And I
can generally tell you within a minute how well their practices are
doing by how they speak about what is going on in the world. When I
hear a fellow chiropractor speak about recession, unemployment or
how bad the economy is, I know that their practice is struggling.
While I hear many of my colleagues stuck in this
recession mentality, I also see fellow DCs having their best years
ever. I hear about their practice growing dramatically. What is the
difference? Why does one chiropractor cry the blues, while another
sings songs of joy. To me, the key differences between those in
abundance and those in lacking come down to this; Do they own it,
and Do they speak it?
Do they own it?
You cannot sell that which you do not have full confidence and
belief in. If you do not own the principle of chiropractic and live
it in your heart, then you will be unsuccessful in convincing others
that chiropractic is what they need. The one common thread I see in
all high-volume successful practices is that their primary
doctor/leader, OWNS the principle of chiropractic.
Do they speak it?
This concept is the next step after owning it. In the Bible, in
Mathew 15:18 it says, “But those things which proceed out of the
mouth come forth from the heart; and they defile the man.”
People who talk of success, growth and abundance (not pretend to
speak of it) usually have success, growth and abundance. They have
the full confidence in themselves and chiropractic, and can only see
their practices growing and serving. They do not have to convince
themselves by saying it. They say it because they know it to be
On the other hand, when I hear someone start a
sentence with the words, “with my luck…,” I cringe as I know their
next set of words are a self-prophesy of bad things to come. We are
not just talking about “glass half empty” or positive thinking here.
We are talking about the actual words that come out of your mouth
having a large impact on how your world works for you.
Do this for one week and see the difference. Each
day, several times a day, say the words “My Practice is growing!”
Say it out loud, repeat it several times and say it with enthusiasm
and confidence. Do not say it as wishful thinking; say it as a
matter of fact just as sure as you would say “my name is
(whatever)”. You have absolute confidence and certainty about your
name. Now have that certainty about your practice.
Some may call these positive affirmations. But I see
it as more of a certainty than that. Many people repeat affirmations
as if they were wishing in a fountain. I am suggesting you make
statements out of your mouth that you KNOW are fact. “My
Practice Is Growing!”
I do not believe you are what you eat. I believe you
are what you speak. Make all your words count, for the person who
hears them the most, and whom they have the greatest influence over,