April 2001 Issue
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In This Issue
Now You Know Introduces "Flash: to Our Web Sites
All of us here at Now You Know Internet services are excited about adding "Flash" to our web sites. "What is Flash?", you ask. Flash is dynamic animation in web sites. This new cutting edge technology allows us to animate our subscribers websites. To view a sample of Flash in some of our sites please check out our first two Flash sites at www.icapride.com and www.fcschiro.com. These two sites will be followed by many others as we add Flash pages to various parts of our web network.
In the coming weeks we will be designing Flash front pages for subscribers sites so that those who are interested can take advantage of this new technology. Flash is a product of a company called Macromedia. The advantages to this process is that it allows animation to play while still downloading. In this way there is usually no delay in seeing a Flash page, called a movie. Additionally, Flash technology allows you to create animation with a very small file size, again saving time in downloading.
Presently Flash has become so popular that it has become the Internet standard for animation on the web. It is estimated that over 95% of all web browsers can view a Flash page. Additionally all new web browsers automatically come equipped to show Flash movies. So, watch in the coming weeks as you see more of our now You Know sites utilizing Flash and watch as our subscriber web sites really start to get some "Flash!"
Internet Marketing Tip
Want to add lots of names to your email mailing list? Have a contest! That's right, a contest. If you are looking to add email addresses to your roster you should be asking all your patients for their email address. But what about non-patients? Simple, have a drawing to give something away. Have a free raffle and all that is needed to get a chance to win is for them to subscribe to your free email newsletter. Who wouldn't do that?
Start by getting a prize most people would want. A DVD player, dinner for four at a local restaurant, or whatever you think would be appropriate. Then tell you patients and print up some flyers to display throughout your office. On your web site you should have a contest submission form that allows people to go to your web site and subscribe to your email newsletter and get a chance to win. The submission form sends you the subscription, and you keep a copy for the drawing. Its that simple.
I have personally started running such a contest and I already have gotten dozens of email subscriptions and entries. This is a simple easy way to have people looking at you web site and to get non-patients to sign up for your newsletter. Of course the winner must show up in person to claim the prize as I would not want someone from halfway around the would to win and I would have to spring for the postage to mail it. To see how this promotion works please visit my clinic site at www.georgiachiropractic.com.
Now You Know On The Road With Busy Schedule
I hope you catch us at one of our many speaking and booth engagements. in the next few weeks we will be at DE in Atlanta on April 19 - 22. We will be speaking at Karl Parker Seminars in Chicago on April 26 - 29 as well as in New Jersey at New Beginnings that same weekend. We will make our first trip to the Chiropractic Awareness Council convention at Niagara Falls, on May 4 - 6. In May we will be at Sherman Lyceum on May 24 - 27 and on that same weekend I will be in Quebec City at the first New Beginnings meeting in Canada. For additional program information, please visit their websites, www.karlparkerseminars.com , www.newbeginningschiro.com , and www.sherman.edu .
We hope you can stop by and see us at one of our many locations. Also remember, we always give away the free motivational poster "My Mission" at all our shows. We do not ship these popular posters, so the only way you can get one is to see us in person. If you would like to see the text of this poster please click on the thumbnail picture. And yes we are racking up those frequent flyer miles.
E-visits to the Doctor?
Now this may sound a bit silly. I mean how can you have an online e-visit? Well the medical profession is giving it a try. Several new programs are cropping up that are encouraging Internet e-visits with doctors. According to a recent USA Today article, a Chicago area health benefits company with one of the largest networks of doctors in the country, "Health First Group", has begun ''e-visits'' with physicians for patients with certain chronic illnesses, such as diabetes, asthma and congestive heart failure. Patients can ''talk'' with their own doctors through a special Web page. Health First pays the doctor $25 an e-visit; the patient pays nothing. Another program from Blue Shield of California, in partnership with Healinx, has created a Web site, where patients can get online consultations with their own doctors. The patient pays a co-payment, as for a regular office visit, to the doctor.
But why should the medical profession stop there. I believe they can go even further down this trail. How about e-x-rays? Maybe they should try e-surgery? I'll bet the complication rate for that would be less. How about e-proctology? (now there's a visual you didn't need.) I might suggest e-gynecology, but some web site has probably tried that one.
We at Now You Know do not intend to have the chiropractic profession be left behind. We are working feverishly on coming up with "e-adjustments". Our plan is to have the patient go to your web site, put the mouse up to their neck and "click", no more subluxation! Presently we are still working out the details. When this service is ready we will let you know.
Now You Know Products and Services
NYK started just over two years ago offering an email newsletter sent directly to patients. We now have grown to the largest supplier of Internet services to the profession. But that is not all we do. Review the list below to see the variety of products and services we offer.
Now You Know Web Site Design and Hosting: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of Internet services to the chiropractic profession.
Now You Know Email Newsletter Service: Current hard-hitting articles on health and chiropractic issues delivered directly to the patients inbox has made our newsletter service unsurpassed in chiropractic. See why hundreds of office agree!
Echiropractic: We push the technology window to the limit with online chiropractic pamphlets, cards and office letters for you to use. An entire year of unlimited usage for a very reasonable fee. See what everyone else is talking about by visiting www.echiropractic.net .
NYK Patient Lecture Presentation: Use hi-tech graphics and dazzling images to teach your patients about chiropractic and your office. Now You Know offers the most graphically impressive patient lecture available in chiropractic. Available in 35mm slides with an audio tape of the presentation.
NYK Full Spine X-ray Filtration System: Do you take full spine x-rays? Would you like to? Learn how to take full spine x-rays affordably and easily without split screens of 14 x 36 film. Visit www.nowyouknow.net to find out more.
NYK Custom Posters: Why buy generic posters when you can have your picture and your words displaying for your patients. Especially valuable for offices with front window exposure! Only $49.95 each. Visit www.nowyouknow.net to find out more.
NYK Free Services and Web Sites: On our web site, www.nowyouknow.net , you will find a link to this page containing free stuff and links to Free Stuff for chiropractors. Subscribe to free newsletters, get a free poster, send for a free CD-Rom, download free graphics, and find free resources. If you want it and it is free check us out.
Free Classifieds: Selling your practice, buying one? Looking for an associate, or to be an associate? Have a product or service to sell, program or seminar? Now You Know offers this free classified for the entire profession!