November 2001 Issue

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In This Issue

Pediatricians Turn to Web, e-mail to Communicate With Patients

From the October 22, 2001 issue of the USA Today comes a story that shows that all kinds of doctors are getting into the Internet to deal with patients.  The story begins, "A growing number of U.S. pediatricians are going online creating Web sites, responding to parents' concerns by e-mail and asking specialists to "examine" ill kids by e-video."  

Dr. Douglas Stetson, a San Francisco pediatrician and consultant on computer use in medicine reported at the American Academy of Pediatrics meeting in San Francisco, that busy parents with routine inquiries find it convenient to reach their kids' doctors online. Allison Kempe of the University of Colorado Medical School in Denver said, "Many pediatricians offer e-mail forms parents can use to request appointments or refill their kids' prescriptions."

The lesson for us chiropractors is that we need not be caught sleeping.  Less than half of all chiropractic practices have a web site.  Most do not email patients.  The Internet is a media that we can use to compete evenly with the medical profession.  Never before has the playing field been so level.  If you are not using the Internet as a major source of information resource for your patients, you are missing the boat.  The tools are available and affordable.  Either we tell the story, or the medical profession will.


Urgent Political Call From ICA / Time to Act

The following story is reproduced from an ICA release of their "CNS" Chiropractic News Service, a free email publication available to the entire chiropractic profession.  I recommend you subscribe to this newsletter by going to their web site at



The International Chiropractors Association is calling on all members of the chiropractic profession in the United States to immediately contact Members of the United States Senate and urge their support for passage of H.R. 2792, legislation that would at last provide for meaningful chiropractic benefits in the U.S. Department of Veterans Affairs (DVA).  This landmark legislation passed the U.S. House of Representatives on October 23rd and is now being considered by the Senate Committee on Veterans Affairs.  Every U.S. Senator should be contacted but immediate action is needed with the members of the Senate Veterans Committee.  The names of Committee members and contact information are listed below.  Additional help in finding your U.S. Senator can be obtained from ICA's website at, or by calling the ICA office at 1-800-423-4690.  Details on H.R. 2792 and background information on chiropractic in the DVA are also available on ICA's website


H.R. 2792 is supported by all major chiropractic organizations and contains provisions that would mandate the full-time, in-facility employment of doctors of chiropractic by the DVA, create a permanent chiropractic division within the agency, provide for direct access to chiropractic care without a medical referral, and would establish a program oversight and advisory committee to insure that rapid progress towards full chiropractic coverage is achieved. 


Medical, physical therapy and osteopathic groups have mounted an intensive effort to defeat the chiropractic initiative and YOUR IMMEDIATE ACTION IS URGENTLY NEEDED TO INSURE THAT H.R. 2792 IS ADOPTED BY THE SENATE.  ICA is also asking the Senate Committee to include specific subluxation language in their version to protect chiropractic's unique role in health care delivery.


Contact with your U.S. Senators should be made by phone, FAX or e-mail because regular mail service at the Capitol is not functioning. Many Washington offices are still closed because of anthrax concerns and the urgency of this issue requires immediate action. CONTACT YOUR SENATORS TODAY AND URGE THEIR SUPPORT FOR H.R. 2792!

Chiropractic Without a Doubt

One of the most successful and enduring seminars over the last several years has been the ICA sponsored, "Chiropractic Without a Doubt" program.  The program was initiated by Drs. Christopher Kent and Patrick Gentempo.  Over the years thousands of DCs have attended and gained great insight as to the blending of science and chiropractic practice and philosophy.  With the increasingly busy schedules of both Drs. Kent and Gentempo, they have decided to relinquish the helm of the program and allow the next step in the evolution of this great seminar to occur.

I am honored to announce that I have been asked by ICA to co-host this program with Dr. Steve Hoffman.  Our first program together is December 1-2, 2001 in Phoenix Arizona. This program is not only educational, but also gives you 12 hours of license renewal in Arizona.  The program goes from Saturday at 12 noon till 7 PM and again on Sunday from 8:30 AM till 1:30 PM.  

Dr. Steve and I have been working hard on perfecting what we hope will be the next step in this landmark series.  For more information, or to register, you can call the ICA at 1-800-423-4690, you can click on and download the flyer by clicking on this link: Click here for Flyer


Our Upcoming Schedule

Now You Know will be on the road quite a few times in the coming months.  We hope to see as many of our readers at these events as possible.  At several of these programs we will be teaching our "Internet Practice Seminar", on how to maximize this technology to teach and motivate your patients.  The dates are listed below.

When Who-Where Contact
December 1-2, 2001
"Chiropractic Without a Doubt"
by ICA, Phoenix AZ
ICA  1-800-423-4690 
Click here for Flyer
December 7-9, 2001
Speaking & Booth
FCS Convention
Orlando Airport Hyatt
Jan. 24-27, 2002
Speaking & Booth
Karl Parker Seminars
Dallas, Texas
Karl Parker Seminars 
Jan. 24-27, 2002
Speaking & Booth
New Beginnings
Sheraton Hotel Eatontown, 
New Jersey
New Beginnings
February 23-24, 2002
Speaking & Booth
Florida Chiropractic Society 
license renewal, Ft Lauderdale, FL
February 22-24, 2002
Arnold Classic & ICA Sport Fitness Symposium, Columbus, Ohio ICA - 1-800-423-4690 
March 8-10, 2002
Michigan Chiropractic Council
CE Seminar
March 14-17, 2002
Chiropractic Pediatric University
Future Perfect Inc.
April 25-28, 2002
New Beginnings
Sheraton Hotel Eatontown, 
New Jersey
New Beginnings


Addicted to the Internet?

For those of us who spend much more time on the Internet than is normal, Now You Know offers this recovery program that may help save us.

12 Step Program of Recovery for Web Addicts
1. I will have a cup of coffee or juice in the morning and read a real newspaper like I used to, before the Web.
2. I will eat breakfast with a knife and fork and not with one hand on a mouse.
3. I will get dressed before noon.
4. I will make an attempt to clean the house, wash clothes, and plan dinner before even thinking of surfing the Web.
5. I will sit down and write a real paper letter to those unfortunate few friends and family that are Web-deprived.
6. I will call someone on the phone who I cannot contact via email.
7. I will read a book ... if I still remember where I kept them.
8. I will listen to those around me and their needs and stop telling them I'll be right there after just one more search.
9. I will not be tempted during TV commercials to check my email.
10. I will try and get out of the house at least once a week, so I can actually see the weather, instead of just looking it up.
11. I will remember that my bank is not forgiving if I forget to balance my checkbook because I was too busy on the Web.
12. Last, but not least, I will remember that I must go to bed sometime... my computer does actually have an "OFF" switch!

Now You Know Products and Services

 NYK started just over three years ago offering an email newsletter sent directly to patients.  We now have grown to the largest supplier of Internet services to the profession.  But that is not all we do.  Review the list below to see the variety of products and services we offer.

Now You Know Web Site Design and Hosting: Our combination of features, updates, message quality and quantity of content has made Now You Know the largest provider of individual web sites to the chiropractic profession.  Click on the thumbnail to to the right and see why our list of features makes us "simply the best!"

Now You Know Email Newsletter Service: Our newsletter is the most popular patient email newsletter in chiropractic.  We estimate that each month over 50 thousand people read these each month.  Current and hard-hitting articles on health and chiropractic issues delivered directly to the patients inbox has made our newsletter service unsurpassed in chiropractic.  See why hundreds of offices love this service! Click on the thumbnail at left for more information.

Echiropractic:  We push the technology window to the limit with online chiropractic pamphlets, cards and office letters for you to use.  An entire year of unlimited usage for a very reasonable fee.  See what everyone else is talking about by visiting

NYK Patient Lecture Presentation: Use hi-tech graphics and dazzling images to teach your patients about chiropractic and your office. Now You Know offers the most graphically impressive patient lecture available in chiropractic. Available in 35mm slides with an audio tape of the presentation.

NYK Full Spine X-ray Filtration System: Do you take full spine x-rays? Would you like to? Learn how to take full spine x-rays affordably and easily without split screens of 14 x 36 film. Visit to find out more.

NYK Custom Posters: Why buy generic posters when you can have your picture and your words displaying for your patients. Especially valuable for offices with front window exposure! Only $49.95 each. Visit to find out more.

NYK Free Stuff: On our web site, , you will find a link to this page containing free stuff and links to Free Stuff for chiropractors. Subscribe to free newsletters, get a free poster, send for a free CD-Rom, download free graphics, and find free resources.  If you want it and it is free check us out.

Free Classifieds:  Selling your practice, buying one? Looking for an associate, or to be an associate? Have a product or service to sell, program or seminar? Now You Know offers this free classified for the entire profession!